“Underwear can make all the difference” is now available in Fukuoka and Hakata! HEAVEN Japan pop-up shop will be held at Hakata Hankyu Department Store from July 23rd to July 29th, where you can see, try on, and buy the perfect underwear for you.
HEAVENJapan Co., Ltd. Press release: July 23, 2025 “Underwear can make such a difference” is now available in Fukuoka and Hakata! A HEAVEN Japan pop-up shop will be held at Hankyu Hakata Department Store from July 23rd to July 29th, where you can see, try on, and purchase the perfect underwear for you. A pop-up shop will be held at Hankyu Hakata Department Store with the hope of increasing the number of people who can get closer to their ideal body shape with the perfect underwear. Experience a casual fitting where you can casually try on underwear that suits you while receiving professional advice. HEAVEN Co., Ltd. develops and sells “Appropriate Underwear(R)” that is tailored to the mind and body of each and every woman. Japan (Headquarters: Kawachinagano City, Osaka Prefecture, CEO: Takashi Matsuda) will be holding a pop-up shop where customers can experience fitting the right underwear at the Hakata Hankyu Department Store from July 23rd (Wed) to July 29th (Tue).
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-58182d9066dd6695c3288fd4b3329a91-1080×1080.jpg According to our survey, about 80% of women are wearing the wrong bra size. One of the reasons for this is that they find it difficult to ask their mothers or friends for advice, reach puberty without having the opportunity to learn about underwear, and choose a bra “somehow,” and their knowledge is not updated. Heaven Japan designs and develops products in-house to provide underwear that meets each woman’s concerns, ideals, body shape and texture. We also offer online services where you can receive advice from underwear professionals, and free exchange and return services.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-02b4f8bcf59659bdbae49c8c220e20ab-1800×1350.png We offer services where you can get advice from underwear
professionals and services where you can exchange and return items for free At “HEAVEN Japan Fitting Experience Salon,” which has two stores in Tokyo and Osaka, we provide counseling for each customer and suggest the perfect underwear for each person.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-e11a8d8fdf631d3e5373a251907b4292-1950×1292.png HEAVEN Japan, which operates two stores in Tokyo and Osaka, “Try-on Salon” We hold pop-up shops every month all over the country with the desire to create a place where more people can actually consult with a professional and experience the changes in comfort and body shape of our underwear, and to increase the number of people who wear underwear that fits them perfectly. Many customers visited our last pop-up shop in Hakata. We will hold another pop-up shop in response to customer requests. See, try and buy with advice from lingerie experts! At this pop-up shop, we have popular products such as “Bustierina” and “Shin Fujiko Chest Bra”, as well as the flagship product “Original Armpit Fat Catcher”, which has sold over 800,000 units in total. The pop-up shop offers 66 sizes from B65 to M90, so you can experience the effects of the product that is perfect for your concerns and body type.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-a8ffe6ae6b6839063432e125b265ac67-989×629.png 66 sizes available from B65 to M90 A full lineup of bras that are indispensable this season The popular non-lace version of the “Original Armpit Fat Catcher” is now available. Since it does not use lace, it is less noticeable even in the season when you wear light clothing, and you can enjoy fashion to the fullest. In addition, the “SELFIT BRA” has no padding, is thin and light, and has excellent breathability, making it perfect for the coming season when you will be sweating. We also have a wide variety of refreshing colors that you will want to wear in the summer.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-ffe2a9b68ade5893db0e007ffbd160f6-736×392.jpg Left: Original Armpit Fat Catcher Non-Lace Right: SELFIT BRA A new exhibition for Fall/Winter 2025 will also be held at the same time! This pop-up shop will also host an exhibition of HEAVEN Japan’s new Fall/Winter 2025 products. Visitors will receive an advance copy of the Fall/Winter 2025 catalogue. For Fall/Winter 2025, we will be expanding the sizes of some products and also planning new lineups.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-c90f928b825df1fbfb0893b463210854-2022×1400.jpg Disaster prevention corner to inform customers about underwear in case of disaster A customer survey revealed that few people keep underwear in their disaster prevention bags. Since 2022, the company has been conducting awareness-raising activities through its website and social media. In this “Disaster Prevention Underwear Corner,” the survey results will be presented on a panel, and a corner will be set up where visitors can experience washing methods that are useful in the event of an evacuation, to inform visitors of the importance of preparing underwear in a disaster prevention bag. A set of disaster prevention underwear scheduled to be released in August will also be on display.
https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-20ec2b6052c09026605e5a52226f2b72-1024×768.jpg Just drop in without making a reservation and get fitted! At this pop-up shop, you can get advice from a professional advisor from HEAVEN Japan on the perfect product and size. The time limit is 15 to 20 minutes, so you can try on items casually between shopping. *Numbered tickets will be distributed when it is crowded. Image
URL: https://prcdn.freetls.fastly.net/release_image/32203/347/32203-347-70af6c8729e5fe412d503ab1c31b7f5f-1506×1100.png We want to continue supporting the mind and body of each individual through our “Proper Underwear(R)” that is tailored to women’s lifestyles. Event overview Date: July 23rd (Wednesday) to July 29th (Tuesday), 2025 Location: Hakata Hankyu 5th floor, Stage 5 1-1 Hakataeki Chuo-gai, Hakata-ku, Fukuoka City, Fukuoka Prefecture, 812-0012 Business hours: 10:00 am – 8:00 pm *On the last day, the last reception is at 5:00 pm and the store closes at 6:00 pm Pop-up shop details: https://shop.heaven-jp.co.jp/pages/popup HEAVEN Japan Try-on salon https://shop.heaven-jp.co.jp/pages/salon HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (Corporate Site) https://heaven-jp.co.jp/ automatically, so please do not reply.

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