BEAMS Co., Ltd. The worldview and excitement of “Street Fighter II” brings the bathhouse to a boil! “Edmond Honda” appears as the main character

[BEAMS Inc.] The worldview and excitement of Street Fighter II brings the bathhouse to a boil!? “Edmond Honda” appears as the main character ​
BEAMS Co., Ltd. Press release: July 23, 2025 To the Press The worldview and excitement of Street Fighter II is bringing the bathhouse to a boil!? “Edmond Honda” appears as the main character “Sento Recommendation 2025 ~Osaka/Kansai Edition~” | Starts Thursday, August 7th BEAMS JAPAN, a company run by Beams Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroshi Shitara), which promotes the charms of Japan, and Cow Brand Soap Kyoshinsha Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President and CEO: Teiji Miyazaki) will be holding the “Sento Recommendations 2025 –
Osaka/Kansai Edition” from Thursday, August 7th to Tuesday, September 30th. With the cooperation of Capcom Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and CEO: Haruhiro Tsujimoto), content focusing on communication spaces will be developed based on the worldview of Street Fighter II, a fighting game loved both in Japan and overseas. In addition, Edmond Honda, who loves public baths, will appear as the main character, heating up this summer’s “Sento no Susume 2025 ~Osaka/Kansai Edition~” and widely disseminating the charm of Japanese public bath culture.
https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-d5ab449459ab7c4ed3b542fa1cb6d266-1200×1200.jpg “Sento Recommendation 2025 ~Osaka/Kansai Edition~” Key Visual ■Boil water with love for public baths! ? “Sento no Susume 2025
~Osaka/Kansai Edition~” Key Visual Released From the unique characters that appear in the fighting game “Street Fighter II,” “Edmond Honda,” who is full of love for public baths and uses the public bath “Honda-yu” as his home stage, has been appointed as the main character this time. The key visual depicts “Edmond Honda” and “Ryu” enjoying public bath time after a battle. The key visual will be displayed in the lobby of Utopia Shiratama Onsen, a public bath in Joto Ward, Osaka City, Osaka Prefecture, and a public bath painting that symbolizes the communication of public baths will also be displayed on the wall in the bathroom. Please look forward to the public bath paintings that will make you look forward to “taking a bath” with the unique characters. ■A new noren curtain designed by bathhouse lover “Edmond Honda” is now available!
https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-f8f48e8d626b8475613fbcf03e31732e-1090×661.jpg “Sento Recommendation 2025” designed by “Edmond Honda” ~Osaka/Kansai Edition~” Noren The noren curtain, an indispensable item in Japanese public bath culture, is an impressive item that identifies a public bath at a glance, and is an important symbol of the “encouragement of public baths.” The noren curtain featuring the main character “Edmond Honda” will be displayed in approximately 160 public baths in Osaka Prefecture. Be sure to check out the public baths near you. ■Comment from Capcom When I heard from Gyunyu Soap and BEAMS JAPAN that they wanted to work with Street Fighter, I was really excited to see what it would be like. We are happy to be able to convey the fun of “public baths,” a representative Japanese culture, through the game. The original items for “Sento Recommendation 2025 ~Osaka/Kansai Edition~” are easy to use on a daily basis, and we hope that this project will encourage people to enjoy the game as well. ■Outline of “Sento Recommendation 2025 ~Osaka/Kansai Edition~” 【Organizer】 Cow Brand Soap Kyoshinsha Co., Ltd.・BEAMS JAPAN [Supported by] Osaka Prefecture Public Bath Industry and Sanitation Association, Osaka Tourism Bureau, Public Interest Incorporated Foundation [Event period] Thursday, August 7, 2025 – Tuesday, September 30, 2025 【Details of the event】 ・Take over the entire bathhouse with original decorations such as noren curtains and bathhouse paintings! Custom-made game machines will also be installed in the lobby. Enjoy a bathhouse and Street Fighter II at the same time! Location: Utopia Shiratama Onsen (2-7-36 Gamo, Joto-ku, Osaka City, Osaka Prefecture) ・Original noren curtains will be displayed at approximately 160 bathhouses in Osaka Prefecture ・Stamp Rally The first 4,500 people to collect stamps from 12 different baths out of the approximately 160 participating baths will receive a non-sale original towel. List of participating public baths: https://www.cow-soap.co.jp/sentounosusume2025/list/ ＜How to
participate＞ １. Get the stamp at each public bath or download it from the special website Stamp:
https://www.cow-soap.co.jp/sentounosusume2025/assets/pdf/stamp-daishi.pdf 2. Collect stamps and exchange them for an original towel at a designated bathhouse ・Original items on sale T-shirts/Sauna hats/Hand towels/Caps/Cow Brand Orange Boxes, etc. Original items with designs of “Street Fighter II” and “Edmond Honda” are perfect for everyday use as well as visiting public baths. – Pop-up shops will be held at three Beams stores in the Kansai region, selling original items Beams Tennoji: Thursday, August 7, 2025 – Thursday, August 21, 2025 Beams Umeda: Thursday, August 7, 2025 – Thursday, August 21, 2025 BEAMS Namba: Thursday, August 7, 2025 – Sunday, August 31, 2025 In addition, some items will be sold at 23 BEAMS stores in the Kansai area during the event [EC site] Sales start from 10:30 on Thursday, August 7, 2025 *Please check the information on each site for the end date. Cow Soap Official Online Shop: https://www.cow-soap-online.jp/shop/e/ecolabo02/ Beams Official Online Shop:
https://www.beams.co.jp/tag/top_250807_tokyo_cultuart/ ＜Special page＞ https://www.cow-soap.co.jp/sentounosusume2025/
https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-ad7c60f447ea5e6bd4aa4e7932710029-1567×1045.jpg Utopia Shiratama Onsen
https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-3b3d3bc3d8908e7df49b09e25def805b-2100×2100.jpg Prize: Original towel (not for sale)
https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-dd3889535e2a2f8ff43e912bf9d60554-1096×787.jpg Stamp rally mount ■Details of original items for “Sento
Recommendations 2025 – Osaka and Kansai Edition” E.HONDA T-shirt
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https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-23e8b5234418c2eb322b609338fd12f0-2100×2100.jpg Price: 6,600 yen (tax included) Color: Orange/Navy 【Special Order】Cow Brand/Orange Box Soap
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https://prcdn.freetls.fastly.net/release_image/12471/850/12471-850-5eeb8dc5c0283ba2ee4199729b34e7e3-2100×2100.jpg Price: 1,100 yen (tax included) ■SNS campaign for tourists visiting Japan (planned) Original stickers will be given away to tourists visiting Japan For more information, please visit the Beams official website (https://www.beams.co.jp/news/4482/). ■What is the “Sento Recommendation” Project? “The unchanging This is a collaboration project between Cow Milk Soap, which values the tradition of bath culture, contribution to the community, and support of sports under the corporate philosophy of “kindness,” and BEAMS JAPAN, which has been operating stores and working with local governments and companies in different industries under the slogan “Spreading the goodness and fun of Japan to the world.” As lifestyles change, the role and form of public baths are also changing. In the midst of all this, we started this project in 2019 to pass on the unchanging charm of public bath culture, such as a place for local communication, to the future. We hope to encourage people who are not familiar with public baths, including young people, to visit public baths, and will continue to promote Japan’s good old public bath culture with a variety of unique and diverse content. ■ About BEAMS JAPAN Beams’ business, launched in 2016, is to promote the goodness and excitement of Japan to the world. In addition to products that highlight Japanese technology, local masterpieces backed by tradition, modern culture and art, we also collect fashion items such as carefully selected Japanese brands and original clothing, and spread the appeal of Japanese things and experiences both domestically and internationally. We have
collaborated with local governments such as Kobe City, Hyogo Prefecture, Beppu City, Oita Prefecture, and Fukushima Prefecture, as well as companies in different industries, and have been working on numerous projects such as product development and guidebook
publication in addition to in-store events. As of July 2025, BEAMS JAPAN operates a total of nine stores in Shinjuku, Shibuya, Kyoto, Izumo, Nikko, Miyajima, Kobe, Zenkoji, and Maizuru.
https://www.beams.co.jp/beams_japan/ ■About Cow Brand Soap Kyoshinsha Co., Ltd. Since our founding in 1909 (Meiji 42), we have been providing products that are “useful for beauty, cleanliness, and health.” Based on our corporate philosophy of “Eternal Gentleness,” we are committed to “manufacturing” products that are kind to our customers’ skin, mind, and the environment. This year marks the 116th year since our founding, and we will continue to meet our customers’ needs by incorporating the trends of the times while maintaining our traditional quality-first philosophy. In recent years, we have been flexibly adapting to the needs of the times by developing a wide range of products, including body care, face care, and hair care, and have created new brands in addition to the “Cow Brand” brands such as the Red Box and Blue Box. https://www.cow-soap.co.jp/ automatically, so please do not reply.