Mash Holdings Co., Ltd. CELFORD Collaboration items with painter P.J. REDOUTE, embodying the delicate flowers and elegance depicted in famous paintings, will be available from Friday, July 25th!

【Mash Holdings Co., Ltd.】 【CELFORD】Collaboration items with painter “P.J. REDOUTE” that embody the delicate flowers and elegance depicted in famous paintings will be available from Friday, July 25th! ​
Mash Holdings Co., Ltd. Press release: July 23, 2025 To the Press [CELFORD] Collaboration items with artist “P.J. REDOUTE”, embodying the delicate flowers and elegance depicted in famous paintings, will be available from Friday, July 25th! The first collaboration item has arrived, where the flowers depicted by P.J. REDOUTE, which bloom beyond time, resonate with the sensibility of CELFORD. CELFORD, a women’s brand developed by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo), will release its first
collaboration item with P.J. REDOUTE, one of the painters known as the pinnacle of botanical art (plant painting), on Friday, July 25, 2025. In conjunction with the release, a special web page will be made available on the official online store and the e-commerce department store USAGI ONLINE from 12:00 noon on Wednesday, July 23rd, and the product will also be available for pre-sale at the Omotesando Hills store from the same day.
https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-99a2b5218d280727dfd8427d28ba5c22-1920×1160.jpg CELFORD×P.J. REDOUTE A brilliant botanical painter active in the 18th and 19th centuries, Pierre-Joseph Redouté. Fresh as if breathed life into them By Redouté and CELFORD, who draw plants, A timeless collaboration has been realized. The beautiful plants of Redouté are expressed through tulle and embroidery, A collection that adds the glamour that is characteristic of CELFORD. Enjoy a sophisticated look that matches the deepening season. LOOK introduction #01 Expressing the world of Redouté with tulle motifs
https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-bf9bcb11ee9b23300938b5f2952b2e19-1800×2700.jpg A knitted cardigan with an eye-catching floral motif that seems to have escaped from the artwork. Redouté flowers are printed and layered on the tulle material to express graceful colors and a sophisticated texture. Cardigan 19,800yen Pants 17,600yen #02 A subtle touch of Redouté on the collar
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https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-7e1d375aee11a4350d001734db48f85e-1800×2700.jpg A knit pullover with a sheer organza collar and ribbon that sways gracefully. The collar is embroidered with the words “Rosier du Cumberland” and “P.J. REDOUTE”, and the initial “R” is also on the chest. The cap sleeves make the shoulders look delicate and enhance the feminine charm. Knit 18,700yen Pants 23,100yen #04 A one-of-a-kind dress with pleats and flowers
https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-a7dec45b16eb46c873d699998bd5b341-1800×2700.jpg CELFORD’s iconic silhouette of a bowtie dress is layered with Redouté’s signature shaded line art. The soft flared sleeves and mermaid lines created by the crystal pleats enhance the elegant and classical mood. Dress 29,700yen
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https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-a21c2e73fc99f4025e0f46045e090672-1800×2700.jpg #04 Printed and embroidered flower logos add elegance to your T-shirts
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https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-f0257551ad47618bfa4a4308c1364ce9-1800×2700.jpg Redouté’s signature rose flowers are combined with the “CLFD” logo, and the print and embroidery create a luxurious impression. With a slightly wide neckline and glossy material, this piece is casual yet elegant. Tops 14,960yen Skirt 24,200yen
https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-066c87272033e2570498ff740b0ee316-1800×2700.jpg A charm of a rose bud that looks ready to bloom at any moment A delicate rose before it blooms has been faithfully reproduced down to the smallest detail. Following Redouté’s painting, we added shading and paid special attention to the shape of the leaves. Just attach it to your bag to make your outfit much more elegant. Charm 9,900yen #05 Wearing an elegant touch loved by the nobility
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https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-b5ba3274b96f7cc07ff49ac15761df0c-1800×2700.jpg In addition to the delicate flowers and buds drawn by Redouté, A luxurious skirt with the “P.J. REDOUTE” logo. The tulle is embroidered with white and glitter threads, and the print is layered on top to create an expressive finish. Enjoy the world of Redouté, which fascinated European aristocrats. Tops 18,700yen Skirt 29,700yen (All prices include tax) About sales ■Online release date: July 25th (Friday) 12:00 (noon) ・CELFORD OFFICIAL ONLINE STORE＜
https://celford.com ＞ ・USAGI ONLINE＜ https://usagi-online.com/ ＞ ■ Nationwide release: Friday, July 25th ・CELFORD stores nationwide＜ https://celford.com/Page/storelocation.aspx ＞ About CELFORD Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3493/18505-3493-ee14540e4522004f2902876f913c83c6-658×842.jpg Debuted in spring 2018. With the concept of “THE FIRST LADY”, we propose fashion that captivates adult women with high-quality silhouettes. We offer items that can be worn elegantly and
fashionably, including dresses that will add color to the “important occasions” for all women. Currently, we operate 19 stores, mainly in department stores and fashion buildings. (Number of stores as of July 23) : https://celford.com/ : https://usagi-online.com/brand/celford/ :https://www.instagram.com/celford_official/ ＜CONCEPT> -THE FIRST LADY- Design, styling, elegance, and message. First lady fashion filled with the originality and pride of each country. The moment you come into contact with the brand, it delivers elegance and splendor. *This email was sent automatically, so please do not reply.