【First time in Japan】New York-based footwear brand “Dybbuk” has arrived in Japan for the first time.
PRINCIPE Co., Ltd. prive Press release: July 23, 2025 [First time in Japan] New York footwear brand Dybbuk has arrived in Japan for the first time. Now on sale at Principe Privé Omotesando store and official online store.
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-0cf4c1fddf87b4a6a98de406f61e510c-1000×1000.png “Dybbuk”, created by skaters in New York in 2018, has arrived in Japan for the first time. It is now on sale at Principe Privé Omotesando store and the official online store
(https://principe-prive.com/collections/dybbuk). As skaters, they were sponsored by companies and performed on request, but due to the background that they were not being paid enough, they started making their own products with the aim of emphasizing quality and passion in small-scale production, and providing fair compensation and a safe environment for workers. With the theme of “genuine from the street,” the brand’s willingness to take on various challenges overlaps with the philosophy of Principe Privé, leading to this initiative as the brand’s first partner in Japan. The “VORTEX V.2” released this time is a popular item that sold out immediately after its release in the home country, and this will be the last time it is restocked. From that, only a very small amount was secured specially for Japan, and it was made possible to sell it at Principe Privé.
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https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-8b6887fa705e3f5c0373bc9d902fdf86-1200×1200.png Dybbuk sneakers, with their impressive complex overlapping parts and bold cuts, feature a three-dimensional structure that changes its appearance depending on the viewing angle. The upper design, which is a mix of straight lines and curves, gives your feet a unique presence. It’s a simple item with a twist that never ends. Dybbuk sales page https://principe-prive.com/collections/dybbuk
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-8ad90381cb4806d68cc602b73c43265b-833×833.png Thick sole for a stylish look In addition, the original outsole is used, and attention is paid to the details of the product. The thick sole is one of the details that symbolize Dybbuk’s design. The unique shape that spreads from front to back brings stability to the feet and creates an impressive balance that draws attention.
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https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-82c0bcaf7c853a0cd0e2511ca99f6400-1179×1179.png The moderate volume tightens the overall silhouette and goes well with wide pants and three-dimensional styles. Even when paired with a minimalist outfit, it naturally creates a deep styling. The sole design is designed to be easy to walk in as well as to have a striking appearance, making it a pair of shoes that combines both fashion and practicality.
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-d2ce4e3b9582b40a53d98b456011aee7-1426×1426.png Play with colors, tell a story with colors BLACK/WHITE is a minimalist and sophisticated color scheme that goes well with any style. LEMON/LIME is a vibrant color that draws your eye and adds an accent to your outfit. BROWN/YELLOW is a calm tone that creates a soft and elegant atmosphere. Each color highlights the individuality of the wearer. Available in three colors with completely different appeals that will make you want to collect all the different colors. Image
URL: https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-4727fa78c3240db6999bc72413e54289-1179×1179.png Artistic quality created by rough paint Each of the three colors features a “DIPPED” model with a sole and upper that are painted over. The addition of rubber paint gives it a presence that is a little different from the regular model. The paint is applied roughly, highlighting the individual expressions of each piece, making it look like an art piece. This is a recommended specification for those who want to add individuality to their feet. Since the brand owner himself processes them by hand, each one is different, but this is also what makes them popular as products with human touch that cannot be found in industrial products.
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https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-55891524bef8d6641a6650bf74c3c273-1000×1000.png In addition to the “VORTEX V.2” sneakers, beanies and socks in the same color are also on sale at the same time. By matching the color with the sneakers, you can enjoy a unified style. In particular, socks are an essential item for the skater style that is synonymous with Dybbuk, so be sure to consider them as well. VORTEX V.2 COLLECTION (all 3 colors)
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-115e1bfd2f138562d47d35666ce0f147-1800×1800.png Black/Silver
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-ce1b228ff97af9a22b687aaa1b919e0b-1200×1200.png lemon/lime
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-281a591e6db8600af9e87859ca58c88b-1800×1800.png Brown/Yellow Model name: VORTEX V.2 Sale price: ¥28,600 (tax included) Size:26cm-26.5cm/27cm-27.5cm/28cm-28.5cm NY BEANIE COLLECTION (all 3 types)
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-f80f00343101ae8d57e354cc51e99936-1800×1800.png Black/Gray
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-f1728f2676dccfca35cc6c8d946cf247-1800×1800.png Green/Yellow
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-8b3e1fae09358a2722327934285c6c4e-1800×1800.png Yellow/Brown Model name: Keychain Perfume Sales price: ¥5,940 (tax included) NY SOCK COLLECTION (all 3 types)
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-2ed4c722f2574d7cc2791cc8f50b092b-1800×1800.png Black/White
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-56478b950a431901f4b316e1dcf5585d-1400×1400.png White/Black
https://prcdn.freetls.fastly.net/release_image/16079/718/16079-718-4edba2c1d0e01d2d76e3f0bb9641c284-1800×1800.png Yellow/White Model name: NY SOCK Sales price: ¥2,200 (tax included) Stores that carry this product PRINCIPE prive Omotesando Store 3-5-19 Kita-Aoyama, Minato-ku, Tokyo 3F 03-6427-4367 PRINCIPE prive Official Online Store https://principe-prive.com/ PRINCIPE About Principe Privee PRINCIPE prive was established in 2015 (headquarters: Minato-ku, Tokyo). While acting as the general import agent for overseas brands, it has released many unique customized products and has become a corporate brand that attracts many celebrities. It sells unique brands from each country, including the high-end Apple Watch case GOLDEN CONCEPT from Sweden, in Japan, Korea, and the United States. Official website: https://principe-prive.com Instagram: https://www.instagram.com/principeprive/ About Dybbuk “Don’t be afraid of risks, spare no effort, and pave your own path.” DYBBUK was born in 2018 by skaters. There is only one purpose. To change the way mass production and mass consumption are practiced. When we were working with the sponsorship of a large company, it was always us who took risks and challenged ourselves, both physically and mentally. But only a few people were rewarded. The company made a profit, and the site was left with neither fair compensation nor a fair environment. That’s why we now create products with our own hands. We focus on quality and passion in small-scale production. We provide fair compensation and a safe environment for our workers. The result is uncompromising quality and products that move the hearts of those who own them. From the streets, the real thing. DYBBUK continues to run with a free spirit. automatically, so please do not reply.

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