August 1st is Fireworks Day! Gen Z’s “Ranking of celebrities who look good with fireworks and beer” Fireworks Festival Survey

August 1st is Fireworks Day! Gen Z’s ranking of celebrities who look good with fireworks and beer [Fireworks Festival Survey] ​
Out of the Box Inc. Press release: July 24, 2025 To members of the media August 1st is Fireworks Day! Gen Z’s ranking of celebrities who look good with fireworks and beer [Fireworks Festival Survey] Celebrities who look good with fireworks and beer, male 1st place is “Yo Oizumi” and female 1st place is “Kanna Hashimoto” Out of the Box Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Mizumoto Toshinari) conducted a survey on fireworks festivals among 106 beer-loving women of Gen Z who want to attend a fireworks festival. August 1st is “Fireworks Day”. This date was established as Fireworks Day because the manufacturing and sale of fireworks, which was banned by GHQ, was lifted on August 1st, 1948. The season of fireworks that brightly light up the summer night sky has arrived again this year. Watching fireworks with friends or loved ones while drinking cold beer is the best part of summer. Many people want to watch the fireworks in a good spot and enjoy the fireworks festival even more. So, this time, in honor of “Fireworks Day”, we have selected “Nail Girls”
(https://www.nailjoshi.com/) operated by Out of the Box Inc. (Headquarters: Chuo-ku, Tokyo, CEO: Toshinari Mizumoto), conducted a survey on fireworks festivals among 106 beer-loving women of Gen Z who want to go to a fireworks festival.
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-d196aaf1e1c26d180a11bf308f060f35-1920×1329.png [Summary] – The most popular place to watch the fireworks was the riverbank (44 people), followed by the seaside/beach (42 people) and a houseboat (39 people). – The most annoying thing about fireworks festivals is “crowds” (83 people), followed by “long lines for the toilets” (76 people), followed by “saving spots” and “huge traffic jams and exhaustion on the way home” (53 people each) – The most popular beer is “Asahi draft beer (Asahi Beer)” (40 people), followed by “Super Dry (Asahi Beer)” (38 people), followed by “Ichiban Shibori (Kirin Beer)” (26 people) ・The top male celebrity who looks good with fireworks and beer is Yo Oizumi (26 people), followed by Masaki Okada (15 people) and Joe Odagiri (14 people) ・The top female celebrity who looks good with fireworks and beer is Kanna Hashimoto (42 people), followed by Yui Aragaki (22 people) and Suzu Hirose (15 people) – The most popular nail design for a fireworks festival is “fireworks-themed nails” (35 people), followed by “Japanese-style nails that go well with yukata” (34 people) and “sparkly/glitter nails” (27 people). *If you want to quote the survey results, please use the following citation: Nail Girls” and link the URL of the relevant page. The most popular place to see the fireworks is the riverbank.
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-e361533fd8832635c735893dd342561c-650×450.jpg First, we asked, “Where would you like to watch the fireworks? (Multiple answers allowed).” The answer that received the most votes was “riverside” (44 people). This was followed by “seaside/beach” (42 people) and “houseboat” (39 people). Outdoor viewing spots ranked higher than comfortable indoor locations such as hotels and homes. Gen Z not only wants to watch the fireworks, but also wants to post them on social media, which shows their desire to cherish the realism of the summer night atmosphere and the power of the fireworks. The second most annoying thing about fireworks is the “long lines for the toilets”, and the most annoying thing is…
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-5e46155c0115484a5f9baeeba896b755-650×450.jpg Next, we asked, “What do you find difficult about fireworks festivals? (Multiple answers allowed),” and the overwhelming majority of votes were given to “crowds and congestion” (83 people), which came in first. In second place was “long lines for the toilets” (76 people), followed by “saving a spot” and “huge traffic jams and exhaustion on the way home” (both 53 people), which tied for third place. It turns out that people are more bothered by the physical problems that arise from a large number of people gathering at the same time than by the fireworks themselves. While the event is highly appealing, it seems that basic actions such as moving around and waiting in a crowded place and finding a spot are a big burden. The most popular beer is “Asahi Draft Beer (Asahi Beer)”
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-423e5e78b61ce438b5f19cee63630f8f-650×450.jpg Next, we asked, “What is your favorite beer? (Multiple answers allowed)” and the results were that “Asahi Draft Beer (Asahi Beer)” (40 people) and “Super Dry (Asahi Beer)” (38 people) came in first and second place with a narrow margin, followed by “Ichiban Shibori (Kirin Beer)” (26 people). Asahi Beer’s major brands finished in first and second place, showing the company’s enduring popularity. With both the mellow “Asahi Draft Beer” and the sharp, dry “Super Dry” being highly rated, people probably enjoy drinking different brands depending on their mood and preferences that day. The male celebrity who looks best with fireworks and beer is “Yo Oizumi”
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-f4362394159b5cb11f17004a31765456-650×450.jpg Next, we asked, “Which male celebrity looks good with fireworks and beer? (Multiple answers allowed).” Yo Oizumi (26 people) took the top spot, ahead of the rest. In second place was Masaki Okada (15 people), and in third place was Joe Odagiri (14 people). ◼︎We asked them why they chose the celebrities above. ・Those who chose Yo Oizumi as No. 1 “I simply loved Wednesday Downtown, so alcohol = Yo Oizumi. Also, this guy looks good with fireworks. (Office worker)” “The reason I think fireworks and beer suit Yo Oizumi is because they match his
friendliness and melancholy, and his poetry perfectly. (Office worker)” “Because I can actually imagine myself drinking beer while watching fireworks. (Student)” “I felt that his refreshing and cheerful atmosphere matched fireworks and beer. (Office worker)” “Because I think older men look better sipping beer than younger people. (Part-time job)” ・Those who chose Okada Masaki in second place “I want him to look fresh and have a beer while watching the fireworks in a yukata. (Full-time housewife)” “They have a refreshing
impression, so I think they are suitable for summer. (Unemployed)” “Fireworks and beer make summer! By being a refreshing person, the heat is neutralized in a good way. (Office worker)” “It has a refreshing and masculine feel, and the image of a man drinking beer would look good in the fireworks. (Office worker)” “It has a refreshing image, and I think a yukata would look good on him. (Student)” ・Those who chose Joe Odagiri in third place “Because he looks good standing in a yukata with a beer in his hand. (Full-time housewife)” “I thought she looked like she would enjoy drinking beer. (Full-time housewife)” “Because I have an image of her drinking beer with gusto. (Office worker)” “Because it seemed natural when I pictured a beer commercial in my head. (Office worker)” “It has a mature sexiness and a relaxed feel, and I can naturally imagine myself quietly enjoying fireworks and a beer on a summer night. (Student)” ・Those who chose Meguro Ren-san in 4th place “I thought it would be nice to imagine him as a handsome guy holding a beer and watching the fireworks. (Full-time housewife)” “Because she appears in the Harekaze commercial, it’s easy to imagine her as a housewife. (Full-time housewife)” “Because her bold and unpretentious atmosphere is perfect for the summer night sky and ice-cold beer. (Office worker)” ・Those who chose Tsumabuki Satoshi in 4th place “Fireworks and beer make it summer! By being a refreshing person, the heat is neutralized in a good way. (Office worker)” “When I thought of a beer commercial, it seemed natural. (Office worker)” ・Those who chose Yamazaki Kento in 6th place “Because he’s good looking and looks good drinking beer. (Full-time housewife)” “Because she looks good in a yukata. I also personally want her to carry a fan. (Office worker)” “She’s in a beer commercial, and she has a refreshing vibe, so a yukata would look good on her. (Full-time housewife)” ・Those who chose a male celebrity ranked 7th or lower “Matsushita Kohei has a calm and composed adult charm, and he looks good relaxing while drinking beer while watching the fireworks. (Office worker) “Hiroyuki Sanada has a dandy vibe and beer suits him. (Student) “Tatsuya Fujiwara looks good drinking beer while sweating. (Part-time job)” There is a tendency to value experiences, such as “it seems like it would be fun to be with them.” Additionally, the “fireworks and beer” situation called for a variety of ways to enjoy it, such as “a feeling of being like an older brother on a summer night,” “a bold and unpretentious atmosphere,” and “naturally imagining people quietly enjoying themselves.” The female celebrity who looks best with fireworks and beer is Kanna Hashimoto
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-85abee6ecff163808e5e2c075be213bf-650×450.jpg Next, we asked, “Which female celebrity looks good with fireworks and beer? (Multiple answers allowed).” Kanna Hashimoto (42 people) took the top spot, far ahead of the rest. In second place was Yui Aragaki (22 people), and in third place was Suzu Hirose (15 people). ◼︎We asked them why they chose the celebrities above. ・Those who chose Kanna Hashimoto as No. 1 “Because she looks good with beer and has a smile as bright as fireworks. (Part-time worker)” “I’ve heard her say she likes beer, and she’d look cute in a yukata. (Full-time
housewife)” “Hashimoto Kanna has the image of being a beer lover, so even if she goes to a fireworks festival, she’ll probably drink a lot and have fun, just like the image suggests. (Full-time housewife)” “She said on TV that she likes beer, so when you see her drinking it, you can tell that it’s really delicious. (Full-time housewife)” “I have the impression that she loves alcohol. It’s as gorgeous as fireworks. (Full-time housewife)” ・Those who chose Yui Aragaki as the 2nd place “Yui Aragaki is natural and friendly, and makes me think of a relaxing time with fireworks and beer. (Office worker)” “Her refreshing and natural smile is a perfect match for the relaxed atmosphere of summer fireworks and beer. (Office worker)” “I chose her because I felt that she would look good on me as an actress with a bright, smiling, and energetic image. (Office worker)” “She’s the kind of person who would be fun to be around. (Office worker)” “She has a translucent look, and is perfect for the image of beer and fireworks. (Student)” ・Those who chose Hirose Suzu in 3rd place “Because she looks good in a yukata. (Temporary employee)” “Because beer suits you and I wanted to watch the fireworks with you. (Temporary employee)” “I chose you because I thought you looked good with alcohol and a yukata! (Part-time worker)” “Because you look like you’d be having fun watching the fireworks with a smile on your face. (Full-time housewife)” “I somehow think it looks delicious when these famous people drink it. (Student)” ・Those who chose Amami Yuki in 4th place “Because their straightforwardness matches the Edokko fireworks. (Part-time worker)” “They look cool and refreshed, drinking and having fun. (Office worker)” “Because their inner strength and adult composure shine on a summer night. (Office worker)” ・Those who chose Imada Mio in 5th place “She’s so cute, I think she’d look good going to a fireworks festival! (Full-time housewife)” “She’s a good actress, so I think she’ll enjoy the drink. (Office worker)” “I have the impression that she’s a heavy drinker, so I think beer would suit her. (Student)” ・The person who chose Nikaido Fumi, who is in 6th place “You can imagine him drinking beer wearing a yukata at a festival stall. (Part-time work)” “The reason why Nikaido Fumi feels that “fireworks and beer suits you” is her retro Showa era atmosphere and her natural beauty that gives off a strong core. Her gorgeousness that instantly captures your heart like fireworks, and her nostalgic, sadness overlap with her unique presence. (Company employee)” ・People who chose female celebrities ranked 7th or below ” Kamishiraishi Mone looks like he’ll drink beer deliciously, and he looks good on his smile and fireworks. (Student)” “Yoko Yoshine appears in the beer commercial and is drinking it the most delicious. (Part-time work)” “Tabe Mikako has the impression that she would look good in a yukata, so I’d like to drink it together. (Unemployed)” You can see that popular celebrities with unpretentious characters are ranked high. The top spots may have left a strong impression on them by their comments and roles on variety shows. There was a need for a sense of affinity, such as, “I’ve heard someone say they love beer,” “I’m sure they’ll drink it really deliciously,” and “Sitting on the veranda in a yukata and watching the fireworks.” Both men and women, the top celebrities who think that Gen Z would suit fireworks and beer are chosen because of their image of beer commercials, and their friendliness, such as “can be enjoyed together” and “natural” (they are the most popular). The number one nail design you’ll want to make for a fireworks display is “Fireworks motif nails”
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-eb42dcf84277de7b4d2eff2a7d16b030-650×450.jpg Finally, when I asked, “If you were to wear nails at a fireworks display, what kind of nail design would you prefer? (multiple answers are possible)” I was asked, and the first and second place were a close match, with only one vote behind, with the top spot being “Fireworks Motif Nails” (35 people). Next was “Japanese-style Japanese-patterned nails that go well with yukata” (34 people) and “Glittering Glitter Nails” (27 people) ranked in third. Their theme-oriented designs, such as the “fireworks” that is the symbol of the event and the “yukata” that is the outfit for the day, were popular. You can sense the commitment to fashion among Gen Z women, who want to enjoy a special summer event. For nail information perfect for fireworks displays, visit “Nail Girls”
https://prcdn.freetls.fastly.net/release_image/27435/39/27435-39-0f6838189debca0cec1784f830b085f0-480×120.png “Nail Girls” is a comprehensive nail media in which professional nail artists work as writers. We provide easy-to-understand introductions to trendy nail designs, care methods, and expertise. In addition, there is plenty of information on nail salons that can be used before a girls’ trip or when traveling. We have a large selection of recommended nail salons that professional nail artists have actually visited, making it a convenient nail salon search site. “I want to find a nail salon that is cost-effective before going to the fireworks display” “When you want to fix your nails on a summer trip, where is the best salon?” There must be many women who have this wish. “Nail Girls” uses a unique system that introduces nail salons from a professional perspective. You can easily find a nail salon that suits your tastes and preferences even before going out to a fireworks display. In preparation for the summer fireworks display, we will support you in encountering nails that bring out your unique personality from your fingertips. Why not find nails that will brighten up your summer memories from our carefully selected salons? ■Nail Girls: https://www.nailjoshi.com/ ■Contact:
https://www.nailjoshi.com/contact/