Mac House Co., Ltd. New women’s brand born “Wear and connect” clothes – milli de l’air debuts on August 6th

【Mac House Co., Ltd.】 【New women’s brand】 “Wear and connect” clothes – milli de l’air (Mille de la l’air) debuts on August 6 ​
Mac House Co., Ltd. Press release: July 24, 2025 [New women’s brand] “Wear and connect” clothes – milli de l’air (Mille de la l’air) debuts on August 6th People and people,
sensibilities and sensibilities connect softly. Mac House’s new women’s brand, “milli de l’air”, will finally be launched this summer.
https://prcdn.freetls.fastly.net/release_image/161254/19/161254-19-d568f27ae93e00550c5cab35b8447e7f-685×397.png Mac House Co., Ltd. (Headquarters: Suginami-ku, Tokyo; President and CEO: Takashi Ishino) will launch a new brand, “milli de l’air,” at 89 stores nationwide and online stores from August 6, 2025, as part of a new initiative to rebuild its women’s strategy. Brand Concept “Wear Together – Wear and Connect.” milli de l’air (Mille de la l’air) delivers clothes that gently let the breeze through between “me and myself,” “me and you,” “me and someone,” and “me and something.” Reexamining “kindness” and “being true to yourself” after the COVID-19 pandemic. We want to be a presence that reflects the heart in a light-hearted way, accepting the diversity of sensibilities and lifestyles while staying close to those feelings. Small conversations and smiles that clothes connect─ milli de l’air cherishes this “joy of connection.”
https://prcdn.freetls.fastly.net/release_image/161254/19/161254-19-df70b1b187ab3ce3f1d6f2216b60f118-415×583.png
https://prcdn.freetls.fastly.net/release_image/161254/19/161254-19-8eec7923f2ac0188242fbf92d6d9e317-1117×469.png “Just right” for your current mood The first collection features items that are conscious of the comfortable “gap” between summer and autumn. The items range from 2,190 yen to 5,990 yen (tax included), and include denim-like materials with a natural texture, cut-and-sew tops that are gentle on the skin, and dresses with subtle details that give them a unique look. We offer products at affordable prices that are perfect for your current mood. Future development plans This brand is available at 89 stores nationwide as well as the official Mac House online store (https://www.mac-house.co.jp) will also be launched at the same time. In the future, we plan to disseminate information through SNS accounts.
【Company Profile】 Mac House Co., Ltd. Address: SKT Building 6F, 1-7-7 Umeri, Suginami-ku, Tokyo Business: Sale of casual clothing and related goods [Various links] Corporate site https://biz-mac-house.jp News list https://biz-mac-house.jp/news/?cat=cat01 【Inquiries regarding this matter】 Mac-House Co., Ltd. Management Department, Public Relations/IR Group, Horiike TEL: 03-3316-1911 automatically, so please do not reply.