【Cross One Co., Ltd.】 Masae Co., Ltd. CEO Chito Naoya wears the “Nobunaga Daytona” at PHOTO NEXT2025
Cross One Co., Ltd. Press release: July 24, 2025 Masae Co., Ltd. CEO Chito Naoya wears “Nobunaga Daytona” at PHOTO NEXT2025 “Nobunaga Daytona” is a product that people can talk about, and a photography industry leader tries it on in the field
https://prcdn.freetls.fastly.net/release_image/162890/46/162890-46-3ff21bf3acbad3f558a7505e95464b98-2060×2700.jpg Masae Co., Ltd. Representative Director Naoya Jito Cross One Co., Ltd. (Headquarters: Toshima-ku, Tokyo) held “PHOTO NEXT2025” at Pacifico Yokohama in June 2025, where participants were able to try on the vintage ROLEX “Nobunaga Daytona (Ref. 6263/Ser. 6412345),” one of the gifts offered in return for the experiential hometown tax donation program offered by the company.
https://prcdn.freetls.fastly.net/release_image/162890/46/162890-46-b28a1b4f7aaf585ea823ed4b1f1516cd-2076×1384.jpg Nobunaga Daytona (Ref.6263/Ser.6412345) The “Nobunaga Daytona” is a chronograph model manufactured by ROLEX in the 1970s. Among the Ref.6263 models, the “6263” is a number that recalls Oda Nobunaga’s birthday (June 23) and death anniversary (June 2), and the serial number “6412345” is a miraculously perfect sequence, so this watch has a special story attached to it, commonly known as the “Nobunaga Daytona.” This particular watch has been sold for approximately 2.8 billion yen on a global auction site specializing in ROLEX in the past, and is attracting attention as a “vintage watch with a lot to talk about” due to its historical value and rarity. We are offering this rare model as an experiential gift for Toshima Ward’s hometown tax donation, providing an opportunity to experience time, history, and culture.
https://prcdn.freetls.fastly.net/release_image/162890/46/162890-46-31a21012a920eb5efee8c12c9d2ffd86-2266×1834.jpg At the LUCKY FILM booth, which is represented by Masae Co., Ltd. (PHOTO NEXT2025) On the day, we had the opportunity to have Naoya Chito, CEO of Masae Co., Ltd., who is active at the forefront of material supply in the photography industry, try it out. He is a key figure in the industry who supports the spread and sustainable development of domestic photography culture through his business as an authorized agent for the photographic paper brand “LUCKY FILM” and the import and sale of photographic consumables from overseas. This experience was not just a simple try-on, but was deeply resonant with the audience as an attempt to redefine concepts such as “time,” “recording,” and “storage” through the different cultural assets of photography and watches. Our company is promoting a new form of hometown tax donation that conveys local resources and products of historical value to the next generation through experiential return gifts, and is also working to link it with other genres such as 3D figure production and private lodging experiences. We will continue to deepen our collaboration with professionals in various fields, including those in the photography industry, and strive to become a model case for richer local experiences and cultural preservation. In addition, “Nobunaga Daytona” is also scheduled to be developed as an experiential rental service from August 2025, and we will continue to work to allow more people to experience its rare value. Please experience it for yourself by making a hometown tax donation. Click here for details on hometown tax donations 【Nobunaga Daytona Official SNS】 【Company Profile】 ■Cross One Co., Ltd. Location: Cross Building, 2-38-16 Chihaya, Toshima-ku, Tokyo Representative: Akira Shinagawa, Representative Director TEL: 03-5986-1118 Business: Net printing, 3D figure production, private lodging management, purchase and reuse, branding of luxury assets, etc. Established: January 1990 URL: https://www.9631.co.jp/ ■Inquiries regarding this matter Cross One Co., Ltd. (Nobunaga Daytona Division) Person in charge: Director Maeda TEL: 03-5986-1118
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