【Lacoste Japan Co., Ltd.】 K-pop girl group ILLIT and Lacoste have teamed up to create a Japan-exclusive capsule collection. On sale from Saturday, August 2, 2025 & the third advertising campaign visual released
Lacoste Japan Co., Ltd. Press release: July 24, 2025 To the Press K-Pop girl group ILLIT and Lacoste have teamed up for a
Japan-exclusive capsule collection. On sale from Saturday, August 2, 2025 & the third advertising campaign visual released
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-574ccbcbba5ced5a72c502345bbdf369-1251×989.jpg Premium fashion sports brand LACOSTE has released the third
advertising campaign visual for K-POP girl group ILLIT, who has been appointed as the ambassador for the 2025 Japan Sneaker Campaign. The campaign also features a Japan-exclusive capsule collection by ILLIT and LACOSTE. The collection will be released and released on Saturday, August 2nd, along with the campaign visuals. In this campaign, under the theme of “Where shall we go in Lacoste?”, ILLIT will wear the new SPINOR sneakers for Fall/Winter 2025, as well as apparel and accessories that make use of ILLIT’s individuality. All of the items are designed to be easily styled with Lacoste products available in Japan, allowing you to enjoy a total coordination. In addition, the pastel pixel logo on the collection and the pixel crocodile on the cap are original logos and designs created for this collection through the ILLIT filter, and the lineup has been created to be accessible to more people through a wide range of price ranges and item options. This is an ILLIT capsule collection exclusive to Japan that mixes ILLIT’s girl pop cuteness and femininity with the globally acclaimed tennis core taste and Lacoste’s unique elegance. The latest campaign visuals featuring ILLIT, special movies, and behind-the-scenes content will be released sequentially on Lacoste’s official Instagram (@lacoste_tokyo) in the future. Please take a look at the new style world view born from the chemical reaction between ILLIT and Lacoste.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-f47b55a6d943147051fdad2c2ddae5f1-1827×649.png Heart Print & Crocodile Ringer T-Shirt (2 colors) TFIL01J-99 (available sizes 34, 36) ¥11,000 (tax included) ILLIT and LACOSTE limited edition T-shirt. This ringer T-shirt is made of slightly thin, soft cotton and features a girly color scheme on the collar and cuff ribs. The pop design features a small multicolored heart print and a green crocodile emblem on the chest.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-8eaa05d395a4ce6c0085afc2e3c8c800-2105×650.png Foam-printed cropped T-shirt (available in 3 colors) TFIL02J-99 (available sizes 34, 36) ¥9,900 (tax included) Limited edition T-shirt from ILLIT and LACOSTE. Made from cotton that is neither too thick nor too thin, with a moderate texture, the body has a loose fit and a cropped length that is perfect for this season. The LACOSTE logo is boldly arranged in pixel font, and the multi-colored foam print gives it a three-dimensional and pop look.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-efed0e2de6e9d93a1060f535f7ff0882-2105×649.png Tulle Sleeve Logo Embroidered T-Shirt (Available in 3 colors) TFIL03J-99 (Available sizes 34, 36) ¥13,200 (tax included) ILLIT and LACOSTE limited edition T-shirt. Made of slightly thin, soft cotton, the sleeves are layered with tulle for a soft, girly design. The left chest features a green crocodile emblem, original logo, and heart embroidery for a cute accent.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-96abd428b3108716502625fb011f75ab-2105×650.png Thickly printed cropped game polo shirt (available in 3 colors) KFIL01J-99 (available sizes 34, 36) ¥15,400 (tax included) ILLIT and LACOSTE limited edition game polo shirt. Made of thin, smooth, sporty jersey material, it is cool and comfortable to wear. The body has a slightly loose fit and a cropped length that is popular this season, and the bicolor collar is a design point of this game polo shirt. The LACOSTE logo is boldly arranged in pixel font, and the thick, one-tone print gives it a three-dimensional, stylish look.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-d4b93338768218513e56b806a433874f-2121×650.png Logo Embroidered Cropped Ribbon Polo Shirt (Available in 3 colors) PFIL01J-99 (Available sizes 34, 36) ¥18,700 (tax included) Limited edition polo shirt from ILLIT and LACOSTE. Made with clean, slightly stiff pique fabric, it is comfortable to wear and stays away from the skin. The removable ribbon at the collar mixes feminine elements into LACOSTE’s iconic polo shirt. The length is cropped, which is perfect for this season, and the collar, cuffs, and hem ribbing have a color scheme. In addition, the left chest features an original logo embroidery and a motif of a green crocodile emblem surrounded by hearts, adding a cute accent.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-63ca604d88c91dba015f0acb67a7f5fd-2112×650.png Back Print Mini Polo Dress (Available in 3 colors) EFIL01J-99 (Available sizes 34, 36) ¥25,300 (tax included) Limited edition polo dress from ILLIT and LACOSTE. Made with a moderately heavyweight pique fabric, it does not reveal the body lines too much and the pleated silhouette is neat and clean. The skirt part of this mini polo dress has a pleated design that creates a classic tennis style. A small graphic that combines the ILLIT logo, heart, and crocodile is printed on the back neck to create a trendy and sophisticated impression.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-b67aface5684afc5ebce09f6f59f3dce-1815×649.png Waist logo embroidered 2-piece skirt pants (2 colors) HFIL01J-99 (available sizes 34, 36) ¥29,700 (tax included) ILLIT and LACOSTE limited edition 2-piece skirt pants. A layered item of tennis-inspired pleated skirt and wide pants made of smooth and light stretch twill. The asymmetrical pleated skirt has a buttoned tab at the waist as a casual accent, and the right waist features a motif that combines the ILLIT logo and heart embroidery with a green crocodile emblem. The pants have a wide straight silhouette with a center tuck and an elastic waist for a comfortable fit. They are a 3-way item that can be worn as a layered item or on its own, making them appealing for their versatility in styling.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-1caa6afdcc9269eb7de0f92231445352-2121×657.png Pleated mini skirt with embroidered waist logo (available in 3 colors) JFIL01J-99 (available sizes 34, 36) ¥20,900 (tax included) A limited edition pleated mini skirt from ILLIT and LACOSTE. The moderately firm pique fabric is used to create a clean and beautiful pleated silhouette. The basic bottom design is also switched to a pleated hem halfway through, giving it a girly and fashionable feel. The back waist is elastic and comfortable to wear, and the lining is made of pants, so you can feel at ease even with the mini length. The right waist features a special motif that combines the ILLIT logo and heart embroidery with a green crocodile emblem.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-131cb31647f1c21e85ea38f2f54336a2-2127×650.png Color Block Sheer Knee-High Socks (Available in 3 colors) RAIL01J-99 (Available in one size) ¥3,300 Limited edition socks from ILLIT and LACOSTE. These two-tone colored sheer knee-high socks will make your feet look cute, and the thin, sheer material will give you a light feel when you wear them. You can adjust the length to suit your style, from knee-high to loose high-sock length, so these socks can be worn all year round. The ankle part is accented with Lacoste crocodile embroidery.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-162902d8b1fc8810f5831c77b54eaa86-1821×649.png Ruffle Leg Formers (Available in 2 colors) RAIL02J-99 (Available in one size) ¥3,850 (tax included) Limited edition socks from ILLIT and LACOSTE. Made of soft-touch ribbed material that feels good on the skin, the three-dimensional four-tiered frills and feminine coloring create a gorgeous look for your feet. The length can be adjusted to suit your style, from knee-high to loose high-sock length, making these leg warmers suitable for any season. The Lacoste crocodile embroidery logo on the top is a subtle accent.
https://prcdn.freetls.fastly.net/release_image/7377/212/7377-212-a574639e979c02f88153b29351230ef6-2127×649.png Pixel Crocodile Baseball Cap (available in 3 colors) RKIL01J-99 (one size: 57cm) ¥7,590 (tax included) Limited edition cap from ILLIT and LACOSTE. The alternating twill stitches of the embroidery create a three-dimensional effect like crocodile scales, while the pixelated crocodile logo embroidery was born through the lens of ILLIT. Made from natural, soft cotton twill material, it comes with an adjustable strap made of the same material. This collection will be available from Saturday, August 2nd at the following stores and online stores. ◆LACOSTE Stores (For details on each store, please visit
https://www.lacoste.jp/storefinder.) LACOSTE Harajuku store LACOSTE Shibuya store LACOSTE Hibiya store LACOSTE Ginza store LACOSTE Lazona Kawasaki Plaza Store LACOSTE JOINUS YOKOHAMA Store LACOSTE AEON Lake Town Store LACOSTE Takashimaya Gate Tower Mall Store LACOSTE mozo Wonder City Store LACOSTE Shinjuku Takashimaya Store LACOSTE JR Shizuoka Station Building PARCHE Store LACOSTE Shinsaibashi store LACOSTE Kyoto store LACOSTE Grand Front Osaka store LACOSTE Canal City Hakata store LACOSTE Sannomiya store LACOSTE Namba Parks store LACOSTE IKEUCHI GATE store LACOSTE Fukuoka Tenjin Store LACOSTE Lumine Shinjuku POPUP Store (August 18th – LACOSTE Lumine Shinjuku Store) Lacoste Official Online Store Customer inquiries: Lacoste Customer Center 0120-37-0202 ◆USAGI ONLINE STORE Laforet Harajuku Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001 Laforet Harajuku 1.5F Telephone number: 03-6438-9460 Official website http://usagi-online.com/ ◆ZOZOTOWN (https://zozo.jp/brand/lacoste/) Customer inquiries https://zozo.jp/_help/ ■Special novelty Receive a special ILLIT sticker*2 with a purchase*1 of 13,200 yen (tax included) or more *1 ILLIT capsule collection or Lacoste shoes are eligible *2 Available while stocks last. * ZOZOTOWN is not eligible for the novelty. ■Lacoste official SNS IG @lacoste_tokyo X @LACOSTE_JAPAN LINE @lacoste_japan ■About Lacoste Since 1933, when the first polo shirt was produced, Lacoste has been spreading lively brightness and elegance to the world through unique and original lifestyles for women, men and children, based on authentic sports traditions. Lacoste, which combines sports and fashion, liberates the wearer, creates “movement” in everyday life and enables free self-expression. All collection lines express the timeless elegance unique to Lacoste through the harmony of creativity and tradition. Since the founding of the brand, the aura of the crocodile logo has been passed down to wearers across generations. It has further increased its brilliance and grown into an emblem that symbolizes the brand, which is more than just a design. Lacoste items have spread from country to country, generation to generation, fan to fan, and have established their current status as an icon that evokes an emotional connection with the brand. Lacoste’s universal and timeless elegance has built a vast community where everyone respects and recognizes each other’s values and differences. Lacoste is a national brand under the MF Brands Group, which also includes Aigle, Gant, Tecnifibre and The Kooples, and is currently distributed through a network of 1,100 stores in 98 countries. ■ILLIT Profile A five-member girl group that debuted in 2024. The members are YUNAH, MINJU, MOKA, WONHEE, and IROHA. MOKA and IROHA are from Japan. The debut song “Magnetic” was the first K-pop group’s debut song to be ranked on the US Billboard main song chart “Hot 100” and the UK “Official Singles Top 100”. It also surpassed 600 million streams on Spotify in the shortest time for a K-pop group debut song, breaking the records for the first time and the highest records for a K-pop debut song on various charts. The first Japanese original song “Almond Chocolate” released in February became a hot topic because it was provided by Nakajin of SEKAI NO OWARI, and exceeded 50 million cumulative plays on the Oricon weekly streaming ranking (as of July 7, 2025), and recorded two feats: the number one play title for this year’s release by a foreign female artist in the first half of 2025 (as of December 23, 2024 to June 16, 2025), and the fastest release title for this year to reach 50 million plays (※This year from December 23, 2024) (according to Oricon). The first fan concert “2025 ILLIT GLITTER DAY IN JAPAN” will be held from August 10th. TikTok currently has about 6 million followers. (As of August 2025) An enthusiastic fan community has already been born all over the world. It has also been announced that they will be making their Japanese debut on September 1st with their first single, “Toki yo Tomare”, which has been met with a great response. ILLIT Japan official website: https://illit-official.jp/ IG @illit_official X @ILLITjpofficial @ILLIT_official @ILLIT_twt TikTok @illit_official YouTube @ILLIT_official
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