RADIANNE The moment you put it on, you’ll be betrayed. The teardrop-shaped cup cizucu bra has been a hot topic as the new standard for non-wired bras. R, which continues to update the concept of “easy and stylish”, has created the new “hale”!

【RADIANNE】 You’ll be betrayed the moment you put it on. The
teardrop-shaped cup cizucu bra has become a hot topic as the new standard for non-wired bras. R, which continues to update the concept of “easy styling”, has created the new design of “hale”! ​
RADIANNE Press release: July 24, 2025 To members of the press The moment you put it on, you’ll be disappointed. The teardrop-shaped cizucu bra has become a hot topic as the new standard for non-wire bras. R, which continues to update the concept of “easy and tidy”, has created the new design of “hale”! You want both a rounded bust and a light, comfortable fit. “hale” is your new ally that answers that desire. While retaining the appeal of the teardrop-shaped cup, this new design makes it comfortable to wear even in seasons when you wear lighter clothing.
https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-fa00d7ab21b710d1b26d537d506c2212-1920×1280.jpg “Ahr.”, which pursues “easy shaping,” is a sister brand of RADIANNE, a shapewear brand that celebrated its 11th anniversary this summer. Based on the knowledge of creating beautiful silhouettes, we are busily developing products every day to allow you to enjoy more freedom and comfort in shaping. The first bra from Ahr., the Full Cup Bra/cizucu, launched in October last year, overturned the conventional wisdom of non-wired bras by providing a firm bust despite being non-wired.
https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-ebe36da4eac131f91a3fdf2141e5f501-1920×1280.jpg “It’s so stable that you’d mistake it for an underwire” “I don’t like things that are too over the top, but I really like the natural roundness” …The positive reviews kept coming in, In less than a year, the series has become a bestseller, selling over 20,000 copies in total! And now, the long-awaited second edition, “3/4 Cup Bra/Hale” has arrived!
https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-59eb61f158381310eb43fcca79c0fb11-1920×1280.jpg While retaining the appeal of the popular teardrop-shaped cup, the new design makes it comfortable to wear even in the seasons when you wear light clothing. ■Hale’s commitment is to “blend into fashion” When you wear a shirt or tank top, the lace peeks out from the side and the lines on your back look like underwear. It bothers me, but I just let it go with “Oh well.” Hale has focused on such everyday “common occurrences.” While retaining the teardrop-shaped cup structure that has made cizucu so popular, hale has been updated with a new design that is perfect for the season when you wear light clothing! ・ Natural “roundness x volume” is of course kept ・ The upper edge of the lace is finished to blend in with the skin and is less likely to make noise ・ Back design based on the premise of “looking cute even when seen” – In addition, the new structure [2-stage hook x 3 elastic bands x high sides] makes it lighter to wear and makes your back look slender!
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https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-9c169893d2cbee33038202d2db276a93-1667×2500.jpg I thought shapewear was ugly, expensive, and only tight, but “They’re cute and they keep me in shape/// Huh… I think I look good today!” That is the “pleasant betrayal” that Hale wants to deliver. Because underwear is something you wear every day, we want you to feel excited every time you put it on. – Lighter and more free! Even though it is non-wired, it has a full and natural silhouette. A moment when your heart will be lifted. This is the meaning behind the name Hale.
https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-d81e5f913a1bcda3e1d6ef713c5bfbed-1667×2500.jpg Correction should be more flexible. R’s desire is to create “easy and neat” results. The correction R wants to deliver is not just beauty, but “being yourself.” Even though I chose the easy option, it still fits perfectly. Not only does it lift your bust, it lifts your spirits too. Just that makes me want to take a look at myself in the mirror, I get happy thinking, “Maybe my outfit looks good on me today.” The bra I picked up because I thought it was cute has also neatly trimmed my back. Such a “pleasant betrayal” will surely give you a little confidence in your daily life. So, corrections should be more flexible. Because there is more than one form of “beauty” and more than one way of feeling “love.” Colors that fit your mood today, Lace that matches your outfit, Not for someone else Innerwear that you “want to wear.” So that arranging yourself in your own way becomes a more natural choice. R will continue to support your “ruler”. Change your style, change your day.
https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-70e219389ea2c41ac73fa6627a294876-1080×1350.jpg ◆ Product information • Product name:3/4 cup bra/hale • Price: Bra only 3,690 yen / Shorts only 1,690 yen / Set 5,380 yen (tax included) • Release date:July 24, 2025 (Thursday) 20:00~ • Available
colors:Black/Greige/Green/Purple • Sales channel: Radianne official website, Rakuten Ichiba, ZOZOTOWN, Yahoo! Shopping, Amazon Image
URL: https://prcdn.freetls.fastly.net/release_image/133345/34/133345-34-f40bfa0b8c31f635f4e416a595ee6961-1920×1280.jpg ◆ Sales page • Radianne official
website:https://radianne.jp/products/bra8302ah • Rakuten
Market:https://item.rakuten.co.jp/radianne/bra8302ah/ • Yahoo! Shopping:https://store.shopping.yahoo.co.jp/radianne/bra8302ah.html • Amazon, ZOZOTOWN:Coming soon For the latest & sale information, follow us on Instagram ������ https://www.instagram.com/ahr._official/ 【Company Profile】 Radianne Co., Ltd. (https://radianne.co.jp/) Head office: 7F Sumitomo Mitsui Banking Corporation Keihan Kyobashi Building, 2-4-20 Higashinoda-cho, Miyakojima-ku, Osaka City, Osaka Prefecture Business: Manufacturing and retail of underwear *This email was sent automatically, so please do not reply.