Onward Kashiyama Co., Ltd. Is there a right answer when it comes to men’s office casual wear? Approximately 30% of women are concerned about men’s clothing in the workplace, and over 80% said it “affects the impression”

[Onward Kashiyama Co., Ltd.] Is there a right answer for men’s office casual wear? About 30% of women are concerned about men’s clothing at work, and over 80% said it affects their impression of them. ​
Onward Kashiyama Co., Ltd. Press release: July 24, 2025 To members of the press Is there a right answer when it comes to making men’s office casual wear? About 30% of women “care” about men’s clothing at work, and over 80% said it “affects their impression” ~Onward conducts “Survey on women’s true feelings about men’s clothing at the workplace”~ The marketing group of Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yasumoto Michinori) conducted a survey on “the trend toward casual attire for men in the workplace” targeting 220 women in their 20s to 50s nationwide. Since the COVID-19 pandemic, it is said that men’s office attire has also changed to “no suits” due to diversifying commuting styles and climate change, but the purpose of this study is to clarify the extent to which casualization has actually progressed and how women in the workplace feel about casualization.
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-f499848a0ed7cd32f1e981c91718190c-2788×1856.jpg [Summary of survey results] • 40% of people feel that casual dress is becoming more common among men in the workplace. • About 70% of people are indifferent to men’s clothing, but still 30% say they are “concerned.” Blind spots in workplace fashion • The conditions for a good impression are “neat,” “clean,” and “fitting size” • The worst impression is “wrinkled clothes” and “dirty bags and shoes” • The trend of voicing opinions about other people’s clothing is on the decline, and there are fewer opportunities to receive objective criticism. TOPICS1. 40% of women ” “I feel that casual dress is becoming more common in the workplace for men.” About 42% of respondents answered that “casualization is progressing” (it’s progressing quite a bit, it’s progressing little by little). It turns out that about 40% of workplaces are transitioning from suits to casual wear.
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-d29f8987cf888623438c8095a95c509d-930×721.jpg TOPICS 2. About 70% of people are indifferent to men’s clothing, but still 30% answered that they are “concerned.” Blind spots in workplace fashion 28.2% of respondents said they were “very concerned (very concerned, somewhat concerned, sometimes concerned)” and 26.4% said they “don’t care at all,” which is almost the same number. Although awareness varies from person to person, it seems that there is a certain number of people who are concerned about clothing. Not paying attention to clothing because you think “no one is looking anyway…” could be said to be a dangerous attitude.
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-c81428887befccc283ce212c5914a46c-927×722.jpg TOPICS 3. Clothes make an impression. The majority of respondents said that clothing has a significant impact on the impression they make. Only 13.6% of respondents said that clothing has no impact on the impression they make.
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-ace6e6ac0844f9caa0f99cd3fa6e12a4-1467×814.jpg In response to the question, “How do you think the way men dress at work affects your impression of them? (Multiple answers allowed),” the most common answer was “neat” (50.0%), followed by “approachable” and “good at their job.” Conversely, only 13.6% answered that “clothing doesn’t affect your impression.” This shows that the majority of people think that clothing has a big impact on people’s impressions. Also, surprisingly, “looking younger than your age (10.0%)” was in the minority. Even if you try to create a “youthful” look through your clothes, it doesn’t necessarily have a strong connection to your impression. TOPICS 4. “Cleanliness” is an absolute requirement for making a good impression, now and in the past
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-84ea55040eb7cadd854f93cd068833da-1194×716.jpg The most common condition for “clothes that make a good impression” was “cleanliness” (71.8%). In addition, “the right size” (25.0%) was also cited as an element of a good impression, making it clear that the basic principle of having the right size is still supported. On the other hand, the opinion that “it changes every day and is fresh (7.7%)” was a minority. As people become more casual, they may find themselves “worried about what to wear every morning,” but it seems that a “clean look and a good fit” is the shortcut to making a good impression, rather than a change in variety. TOPICS 5. The worst impression is “wrinkled clothes” (49.5%)
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-1466ba8c6cd580d3a7107a1d21b4e8a0-1493×892.jpg On the other hand, the top reasons for a “bad impression” were “wrinkled clothes” (49.5%) and “dirty shoes or bags” (45.5%). There is a clear tendency that a lack of cleanliness immediately leads to a negative evaluation. However, since many people don’t have time to carefully iron their clothes on busy mornings, it could be said that “wrinkle-resistant clothes” or “clothes that don’t wrinkle easily” are a great ally for working men. TOPICS 6. Comments on other people’s clothing are on the decline, reflecting the times
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-e86cf4cdba0771f1213a66a799856978-1629×818.jpg Regarding comments on other people’s clothing, the most common answer (51.4%) was “I have hardly seen such a trend in the past,” but when combined with “It has decreased significantly recently (14.1%)” and “It has decreased little by little (13.6%),” about 80% feel that “it has become more difficult to point out things about clothing.” As awareness of gender equality advances, we can see that there is a tendency for opportunities to hear from women as third parties to become fewer. Survey Overview Survey Organizer: Onward Kashiyama Co., Ltd. Marketing Group Survey method: Internet survey Survey system: Questant Survey subjects: 220 women in their 20s to 50s nationwide [Naoyoshi 1] [Takuenoki 2] Survey period: July 11th (Friday) to July 12th (Saturday), 2025 What is the right summer clothing for men? Office style proposed by “ONWARD CROSSET MAG”
https://prcdn.freetls.fastly.net/release_image/32937/179/32937-179-2e959804cb253c4cb466fb902c1125a3-1920×880.jpg View details ​ Onward’s owned media “ONWARD CROSSET MAG” will be releasing a special feature based on the survey results, “Men, you’re being watched surprisingly! What’s the right summer work outfit?”, on the official online store “ONWARD CROSSET” on Thursday, July 24th, which will unravel the “right” answer for office clothes that affect your impression. How can you achieve both “comfort without being stuffy” and “a good impression through a neat look” during the long, hot summer? In this special feature, we will introduce easy-to-understand tips based on the results of a survey. What is “ONWARD CROSSET MAG”? The concept is “For adults with style. Find your true self.” A media outlet providing information on fashion, beauty, gourmet food, and other products handled by Onward Closet. “ONWARD CROSSET MAG” URL: https://crosset.onward.co.jp/mag/ ONWARD CROSSET MAG Official Fashion Online Store CROSSET has introduced a mail-order service called “Click & Try” that allows you to try on and purchase items you are interested in at a physical store. (*Some items cannot be ordered.) Click & Try details and store list:
https://crosset.onward.co.jp/feature/click_and_try/ Onward Group’s official fashion online store “ONWARD CROSSET” URL:
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