Mac House Co., Ltd. The new lineup of French casual brand “Idnes” that will brighten up your busy days will be available nationwide from Saturday, July 26th!

【Mac House Co., Ltd.】The new lineup of French casual brand “Idnes” that will brighten up your busy days will be released nationwide from July 26th (Sat)! ​
Mac House Co., Ltd. Press release: July 25, 2025 To the media The new lineup of French casual brand “Idnes”, which adds color to your busy daily life, will be available nationwide from Saturday, July 26th! Casual yet feminine, From the new brand “Idnes” that adds “excitement” to everyday life, New items that will add color to this summer will be available from Saturday, July 26th.
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-966dbce690338b0cb22b3c1714f15e12-3900×1755.jpg What is the brand “Idnes”? Idnes is a new brand that proposes a casual French casual style that can be easily adopted by full-time housewives and working women in their late 30s to 40s, with the concept of “adding excitement to everyday life”. The brand name comes from two fictional Parisian women, the feminine “Ines” and the casual “Ida”, and represents the free and comfortable fashion that is born from the overlapping of different sensibilities. We create clothes that you will look forward to wearing even during your daily chores or between work. Easy to pick up, easy to mix and match, easy to care for, and that will lift your spirits a little — that’s the idea behind our products. New lineup introduced this time This season, we have a lineup of tops, dresses, and cardigans that are light and comfortable to wear, perfect for the summer. We have a lineup of items that fit the daily lives of busy women. The charm of this French casual style is that it creates a relaxed feel just by wearing it.
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-220844c5b1e7295b091262178277c7f9-1800×2700.jpg ・Denim compact shirt ¥4,180 (tax included) ・Crochet-like lace easy pants ¥4,290 (tax included)
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-82bead098c0e1c078a506f026d778f8e-394×596.png ・Logo print T-shirt ¥2,750 (tax included) (expected to arrive in mid-August) ・Denim compact shirt ¥4,180 (tax included) ・Linen-like easy wide pants ￥4,180 (tax included) (Expected to arrive in early August)
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-530e4ecce3eac08489c66d1af86f331e-394×595.png ・Lace drawstring gilet ¥4,180 (tax included) (expected to arrive in late August) – Tulle terry tank top ¥2,200 (tax included) (expected to arrive in early August) – Cami overalls ¥4,290 (tax included) (expected to arrive in early August) – Cap ¥2,200 (tax included)
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-ae5439a917dceba7a15ed93a7ee7123c-395×595.png
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-47ff962ccdf852c39bc20b9aefe433da-394×595.png ・Sheer regular collar shirt ¥3,960 (tax included) (expected to arrive in late August) ・Tulle terry tank top ¥2,200 (tax included) (expected to arrive in early August) ・Lace easy pants ¥4,290 (tax included) (expected to arrive in late August)
https://prcdn.freetls.fastly.net/release_image/161254/22/161254-22-4b84f9226607fbc00993c28023dce3ac-395×596.png ・Half-sleeve jacket ¥4,290 (tax included) (Expected to arrive in late August) ・Flocked print T-shirt ¥2,750 (tax included) (Expected to arrive in mid-August) – Crochet-like lace easy pants ¥4,290 (tax included)
Release information Release date: Friday, July 26, 2025 Sales location: Mac House stores nationwide (150 stores) and official online store For more information, please visit the official online store. View details ​
Brand overview Brand name: Idnes Concept: “Excitement in everyday life” Target market: Women in their late 30s to 40s Item category: tops, bottoms, dresses, cardigans, etc.
【Company Profile】 Mac House Co., Ltd. Address: SKT Building 6F, 1-7-7 Umeri, Suginami-ku, Tokyo Business: Sale of casual clothing and related goods [Various links] Online store https://www.mac-house.co.jp Corporate website https://biz-mac-house.jp News list
https://biz-mac-house.jp/news/?cat=cat01 【Inquiries regarding this matter】 Mac House Co., Ltd. Horiike, Public Relations/IR Group, Administration Department TEL: 03-3316-1911 For more information about this release *This email was sent automatically, so please do not reply.