Liberta Co., Ltd. Luminox A long-awaited new color has been released for the MIL-SPEC series, which is the standard of the US Department of Defense. A white color reminiscent of an adventure in the Arctic.

[Liberta Inc.] [Luminox] Inheriting the origins: A long-awaited new color has been released from the MIL-SPEC series, the standard set by the US Department of Defense! White color reminiscent of an arctic adventure ​
Liberta Co., Ltd. Press release: July 25, 2025 To the media [Luminox] Inheriting the origins, the long-awaited new color is now available in the MIL-SPEC series, which is the standard of the US Department of Defense! White collar reminiscent of an arctic adventure August 1, 2025, Liberta Inc. (Headquarters: Shibuya-ku, Tokyo, TSE Standard: 4935 A new model will be released from Luminox, a watch brand handled by B-SHOP Japan as the exclusive distributor in Japan. Official site: http://www.luminox.jp
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-f4e4545b6b1fcb29d56523ba204b7eac-3900×2340.jpg The Swiss watch brand Luminox became popular after receiving a development request from the US Navy SEALs, the world’s most powerful special forces unit. The long-awaited new color will be released from the “MIL-SPEC 3350 SERIES”, which was released in 2023 as a model returning to its roots. Luminox, a Swiss watch brand trusted by rescue teams and elite adventurers around the world, is proud to announce bold new colors for the Mil-Spec 3350 Series collection, designed from the ground up to meet strict military technical requirements. This model complies with MIL-SPEC (short for Military Specification), a military project of the US Department of Defense. A product is called a “MIL-SPEC” product or component when it meets strict standards in procurement, manufacturing, materials, quality, supply, etc. The MIL-SPEC 3350 series is manufactured to the performance specification standard of MIL-SPEC – MIL-PRF-46374G TYPE III CLASS 1, which means that its water resistance, robustness, and overall quality reflect the standards of the US Department of Defense. ★POINT ・Movement with ETA Heavy & PreciDrive function ・ Battery life of 84 months (approximately 7 years) ・ Second hand with hack function, rare for a quartz watch → (reliable equipment for situations where every second counts) ・The steel part of the case is made of a special material to prevent oxidation due to salt water. ・ A titanium bezel is used to reduce weight. Titanium is anti-allergic and highly resistant to salt water ・ Luminox’s proprietary CARBOOX(TM) provides high levels of strength and lightweight case ・ Water resistant to 30 ATM *Heavy Drive/If a watch is subjected to impact and loses balance, it can affect not only the material but also the movement, which can affect the quality of the watch. Heavy drive technology provides a shock-resistance effect when the watch is subjected to impact, preventing the hands from jumping out of the way unexpectedly and significantly improving resistance to imbalance compared to regular watches. *PreciDrive optimizes the timekeeping accuracy of the watch to an error of just ±10 seconds per year (depending on the wearing conditions). The heat compensation unit (device) drives the watch according to changes in the ambient temperature and wattage temperature (wax appearance temperature/cloud point).
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-83284e329e6de3c2990dcf01144a023f-3900×3900.jpg Ref.3359.SET Pierric Marcoux, Group Product Director, proud of Luminox’s best-selling model, said: “It’s not just performance that meets the technical requirements of the MIL-SPEC standard. The pursuit of excellence is essential in every technical component and material used. This new color brings a fresh option to a watch that is truly battle-hardened.” The hour markers, hour and minute hands, and bezel feature Luminox Light Technology, providing unparalleled visibility in all light conditions. In addition, the eye-catching second hand of the MIL-SPEC series has an arrow tip coated with Superluminova(R) and an orange color, allowing you to instantly read the time even in the dark. The bezel with white numerals and the white rubber strap are designed to evoke an adventure in the Arctic. It comes with a black webbing strap, making it suitable for a variety of situations. It is an iconic watch for the military, emergency services and those who push the limits in outdoor exploration and adventure.
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-a8136781f197d09ecc4e4457fa6d7279-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-d4aa4c2d79c95d5d135284555493dd1f-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-c81b0821e8683acf46887d499f1af05b-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-8c9d35765266d66085fef3a5632d3c27-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/52173/170/52173-170-d31ecfc3fbdb4f6d172db184e1339bc2-3900×3900.jpg [Self-illuminating system] Luminox Light Technology (LLT) ■Dial 1-11 o’clock ice blue / 12 o’clock yellow ■Hands Hour hand yellow / minute hand ice blue Second hand Super-LumiNova(R) ■Bezel Yellow [Series name] Luminox MIL-SPEC 3350 SERIES 【Price】Ref. 3359.SET ¥143,100 (excluding tax) / ¥157,410 (including tax) 【Product code】08903359 【JAN】4549384059892 [Release date] August 1, 2025 [SPEC] Case diameter/thickness: 46mm, 14mm/Movement: ETA F06.412 / Waterproof: 300m, 30atm / Case: CARBONOX(TM) (40% carbon) / Bezel: Titanium, anti-reverse function / Windshield: Sapphire crystal glass
(anti-reflective coating) / Strap: Natural rubber, 4-loop strap, tool set, Battery life: Approximately 7 years from manufacture / Swiss made [Inquiries regarding product rental and listing] L-AND Co., Ltd.: Aoshima info@l-and.co.jp [Reader inquiries] Luminox TOKYO (LUMINOC TOKYO) 1-22-1 CH Building 1F, Shibuya, Shibuya-ku, Tokyo TEL: 03-5774-4944 Official site: http://www.luminox.jp automatically, so please do not reply.