【Laforet Harajuku】 MFC STORE, 361° and other popular brands from Japan and overseas will open. From reverse import brands to global sports brands, you can find what you want to wear now. A shop proposing this summer’s style has opened. Laforet Harajuku Press release: July 25, 2025 To members of the media MFC STORE and 361° and other popular brands from Japan and overseas will open. From reverse import brands to global sports brands, you can find what you want to wear now. A shop proposing this summer’s style has opened. Laforet Harajuku will continue to offer fashion, culture, and art in the summer of 2025 Laforet Harajuku, the center of Harajuku culture, will be opening a series of fashionable shops this summer. In July, the much-anticipated select shop “MFC STORE” will open a long-awaited new store. In addition to popular domestic and
international brands, there will be a large lineup of items not yet released in Japan and original apparel. Pay attention to the selection of items that are full of sensitivity, centered on “what we really like”. In addition, from late July, many popular stores will appear, including “HIDOLATRAL THEODOL” by Reiwa buzz queen Takamine Hina, “361°” which is known for its shoes co-developed with NBA stars, “M.E.” which will be holding its first POP UP, and “neversaynever(R)” which is a hot topic for its Korean idol favorites. Please pay attention to the lineup that will bring even more excitement to the streets of Harajuku. Don’t miss this rare opportunity for a limited time. In addition, the Love and Madness Market will feature “Yagozo,” which expresses the intersection of vitality and fantasy through sculpture, and the “Nightmare Exhibition,” where four up-and-coming creators will exhibit works based on the concept of “nightmare.” Laforet Harajuku will continue to offer highly sensitive proposals for fashion, culture, and art this summer as well.
NEW SHOP July 11th (Friday) NEW OPEN <3F> MFC STORE (MFC Store Harajuku) ■A select shop that covers popular domestic and
international brands is now open Since opening their flagship store in Nakameguro, Tokyo in 2018, this much-anticipated shop has been selecting “what they really like and want to wear,” and now they’ve opened a long-awaited new store. In addition to popular domestic and international brands such as Carhartt WIP, NIKE, and Clarks, they also carry a large number of items not yet released in Japan and original apparel. Please take a look at this space that is full of
individuality and sensibility. On Saturday, August 2nd and Sunday, August 3rd, they will be holding a hand-printing event by SWAY, the MC of DOBERMAN INFINITY.
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-ef86efef3f0142ac96f819ad20a6324e-1071×391.png POP UP SHOPS July 30 (Wed) – August 4 (Mon) Only Shop <2F CONTAINER> HIDOLATRAL THEODOL ■Over 510,000 followers in total! Introducing a brand created by the Reiwa buzz queen Takamine Hina “HIDOLATRAL THEODOL” is an apparel brand that proposes street x lolita and cyber styles with the concept of “the strongest battle suit in life”. Takamine Hina, the “Reiwa buzz queen” with a total of about 510,000 followers, is the designer, and unisex items are also developed with a variety of lolita styles as the axis. In addition, influencer Yurinya and Yurinya’s idol group “prettychuu” Chinatsu Saito and Riko Shirasaki were appointed as models, and a collaboration with popular illustrator rurudo was also carried out. We focus on reproducing “2D” silhouettes and fusing fashion and art.
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-54cfedb3b6baf00dfa17ae2f678a2cca-1060×457.png Thursday, August 7th – Monday, August 11th <2F CONTAINER> 361° ■A global sports brand with over 7,000 stores in 70 countries opens a pop-up store for a limited time A global sports brand with over 7,000 locations in 70 countries has finally entered the Japanese market in earnest. This POP UP SHOP offers a diverse lineup of products, including the latest basketball shoes “JOKER 1” jointly developed with NBA MVP Nikola Jokic, professional shoes for marathons and training, stylish casual models suitable for everyday use, apparel, and kids’ items. All items can be tried on and purchased on the spot. This is an opportunity for everyone in Japan to experience the philosophy of “361°” – “One Degree Beyond – One more step ahead.” From the cultural epicenter of Harajuku, we propose a new future for “sports x culture.”
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-45b298a371a9a708f4d6d75c1adc0735-1039×306.png August 13th (Wednesday) – August 17th (Sunday) <2F CONTAINER> M.E. ■M.E. (ME) holds its first POP UP! Gifts exclusive to visitors and purchasers! M.E.’s first POP UP SHOP. M.E. is a fashion brand that values “beauty” and “spirituality” that are not bound by genre or time. Rather than following trends, we incorporate emotions and memories rooted in people’s hearts into our designs, proposing a new style of living in the present while moving between the cultures of the past and future. In addition to being able to experience the world view that follows the season theme “GAME GIRL”, visitors will also be gifted “Haribo Gummy”. In addition, customers who purchase over 8,000 yen (tax included) will receive an original key chain related to this theme.
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-f08dccc72807df1f804ab141a37c9963-1048×400.png August 13th (Tuesday) to August 17th (Tuesday) Only Shop <2F CONTAINER> neversaynever(R)︎ (Never Say Never) ■A unisex brand from Japan that is gaining attention as a reverse import brand A unisex street brand from Japan that is loved by Korean idols and is gaining attention as a “reverse import” brand, “neversaynever(R)︎”. With the brand message of “Never say never = nothing is impossible”, the brand is gaining popularity both domestically and internationally, mainly among young people in their late teens to late twenties. The products created by designer Arata are characterized by playful designs and coloring, and items such as the signature items “authentic love nylon cap” and “heart logo setup” are sure to sell out and are attracting attention. In addition to selling items worn by K-POP idols, popular items will be re-released, and POP UP limited colors will be sold, and original stickers will be distributed exclusively to purchasers. This is a rare opportunity to experience the world of the brand. Image
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-902b4696115eb96d3a168d0d4e307de8-1107×328.png August 14th (Thursday) – August 20th (Wednesday) <5F MAKE THE STAGE > HOPELY ■ and ‘s first pop-up shop opens! , a character created by illustrator and composer “Pepoyo”, and , a character created by popular Vocaloid producer “Chinozo”, will open their first pop-up shop at Laforet Harajuku. Both creators will be selling their popular stuffed toys and mascots in a physical store for the first time. Autograph sessions with both creators will be held during the event.
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https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-11ee716e65bd72bc0c0cc43db55810cd-1018×346.png B0.5F Market of love and madness Friday, August 1st – Sunday, August 31st Studio Goat Storehouse Plants and animals that live freely in nature are beautiful and captivating in their natural state. That is why I pursue the appeal that can only be expressed through sculpture. Please enjoy the sculptures that cater to the “likes” of each viewer – motifs, movement, space, color, texture, expression and atmosphere.
https://prcdn.freetls.fastly.net/release_image/5658/410/5658-410-415d5770545b2997e56bd243dfa6e7d9-934×1204.jpg August 1st (Friday) – August 31st (Sunday) Nightmare Exhibition A joint exhibition on the theme of unforgettable “nightmares” that we all have seen at least once and that stick in our minds and never go away. Tamaki Kira, Nugodesuga., DEPPA, and Butabako Eruko will be participating and selling a variety of works based on the concept of nightmares.
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