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» Neuve A Co., Ltd. New York watch brand “BREW WATCH Co.” has arrived in Japan for the first time. Japan-exclusive models available only at TiCTAC are now available.

Neuve A Co., Ltd. New York watch brand “BREW WATCH Co.” has arrived in Japan for the first time. Japan-exclusive models available only at TiCTAC are now available.

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[Neuve A Co., Ltd.] New York-based watch brand “BREW WATCH Co.” arrives in Japan for the first time. A Japan-exclusive model that can only be purchased at TiCTAC is also available ​
Nuve A Co., Ltd. Press release: July 25, 2025 To Members of the Press The New York watch brand “BREW WATCH Co.” has arrived in Japan for the first time. There will also be Japan-exclusive models available only at TiCTAC. TiCTAC will be the first store in the world to permanently house “BREW WATCH Co.”
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-294641e61e19ff3afb9978b287427ee4-1080×1080.jpg New York watch brand “BREW WATCH Co.” TiCTAC, a select watch shop with locations nationwide, has begun carrying BREW WATCH Co., a watch brand originating in New York that has not yet been launched in Japan. The brand has been available for pre-sale since July 11th at the Tick Tack Ikebukuro Parco store and the official online store, and in the home country, the brand can only be seen in person at a limited-time POP-UP, so Tick Tack Ikebukuro Parco will be the first permanent store in the world. ・SHOPLIST: https://www.tictac-web.com/shoplist/ ・Official online store: https://www.neuve-a.net/TiCTAC/shop/c/c100452/
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-c51382a4c53822a74373e981d21d19b1-1080×1080.jpg The theme is “savoring time” From “measuring time” to “enjoying time”. The long-awaited microwatch brand “BREW WATCH Co.” from Brooklyn, New York has arrived in Japan for the first time. The Tick Tock Ikebukuro Parco store, which reopened on July 11th, is the brand’s first permanent store in the world, and has attracted the attention of watch fans with the release of a special model exclusive to Japan to commemorate its arrival. What is BREW WATCH
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-b42201b83c1df955d6e76868960d6e83-2880×1620.jpg Founder Jonathan Ferrer “BREW is not just a watch brand. “Make coffee, ride a bike, spend time with loved ones” — this is a product for enjoying such “momentary richness.” Founder and industrial designer Jonathan Ferrer studied industrial design at the New Jersey Institute of Technology and graduated in 2014. During his time at the
university, he designed watches for various brands, including Crayola, Coleman, and Jessica Simpson. “What if a tool for measuring time was more stylish and more suited to everyday life?” These realizations in daily life led to the idea of elevating a product called a watch into a “tool for enjoying time,” and thus “BREW WATCH Co.” was born. As the brand name, which means “brew, steam, and extract,” suggests, the beauty and space of time spent carefully brewing coffee is expressed in the product of a watch. Its originality has been highly praised by numerous media outlets, including HODINKEE, Worn & Wound, and Gear Patrol, and it has gained support from enthusiastic fans both in the United States and abroad.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-a91e259cc24d538222bba880f1b64d53-822×534.png A look at the POP-UP shop at 173 Elizabeth Street, New York ■A brand that creates enthusiasm in New York It has received high praise in the United States and is recognized among watch enthusiasts as a watch that people can talk about. In February 2024, the first POP UP event was held in SoHo, New York. It ended with great success, and in May of the same year, the second POP UP was held on the Lower East Side (173 Elizabeth St.). This was also a great success, with many models selling out immediately.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-df2a7cd16d42e84397effed61c6d1384-1080×1080.png ■Why Japan now? Jonathan says: “A smartphone is enough to measure time. But there are watches for ‘savouring time’ — the watches I make are tools to enrich your lifestyle. I felt that Japan has an aesthetic sense that values such ‘space.'” The minimalist and quiet sensibility of Japan and the warm retro-future aesthetic of BREW WATCH Co. have perfectly resonated, leading to this expansion into Japan. First, the products will be sold at Tick Tock’s Ikebukuro Parco store and the official online store, and will be gradually expanded to other major Tick Tock stores. Featured models picked up
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-b42fa39479c1d26f5ef608514e20c22b-1620×1080.jpg – Metric – Metric Japan limited model MTRC-JPN-EDN [Limited to 100 pieces] MTRC-JPN-EDN To celebrate the arrival of the brand in Japan, a Japan-only model based on the popular “Metric” series has been released. The black dial features orange indexes for the “25-35 minutes” period, which indicates the optimal time for brewing delicious coffee. Only 100 units are available. This model embodies the BREW philosophy in the simplest and most profound way.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-5198236b32e37f87d8b3c32a2f386b18-2000×2000.jpg – Metric – Metric Japan limited model MTRC-JPN-EDN [Product number] MTRC-JPN-EDN [Price] ¥74,800 (tax included) [Specifications] HYBRID VK68 Mecha-Quartz Chronograph [Water resistance] 5 ATM water resistance [Case size] Diameter 36mm x Total length 41.5mm x Thickness 10.75mm [Case material] 316L stainless steel [Band material] 316L stainless steel (hairline & polished finish / with quick release mechanism) [Windshield material] Sapphire crystal (with
anti-reflective coating)
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-cb5f9deffb8f5b4fb2af1ae6066e63e7-1620×1080.jpg – Metric – Retro Dial METRIC-BLK The most popular model with a beautiful color scheme METRIC-BLK The “Metric” combines a cushion-shaped case reminiscent of a 70s TV screen with a retro color scheme. A fusion of classic and modern, this is a watch that will add elegance to your everyday life. If you can’t decide, this is the one to go for.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-183f1fa7ed353545af09a3360781ac95-3900×3900.jpg – Metric – Retro Dial METRIC-BLK [Model Number] METRIC-BLK [Price] ¥74,800 (tax included) [Specifications] HYBRID VK68 Mecha Quartz Chronograph Water resistance: 5 ATM Case size: 36 mm diameter x 41.5 mm total length x 10.75 mm thickness Case material: 316L stainless steel Band material: 316L stainless steel (hairline and polished finish/with quick release mechanism) Windshield material: Sapphire crystal (with anti-reflective coating)
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-dd8582947db7c3aaf78cd22ac80caff2-1620×1080.jpg – Metric – Black & Gold Carbon MTRC-CARBN Utility Dress
Chronograph MTRC-CARBN While following the style of the 70s, the forged carbon and PVD black/gold create an industrial feel that stands out even more. This is a utility dress chronograph that can be used for a wide range of styles, from casual to dressy.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-a432a622a55ec4ed462a08972f1e7105-3900×3900.jpg – Metric – Black & Gold Carbon MTRC-CARBN [Product number] MTRC-CARBN [Price] ¥78,100 (tax included) [Specifications] HYBRID VK68 Mecha-Quartz Chronograph Water resistance: 5 ATM Case size: 36mm diameter x 41.5mm length x 10.75mm thickness Case material: 316L stainless steel PVD black/gold forged carbon Band material: 316L stainless steel (PVD black/hairline and mirror finish) Crystal material: Sapphire crystal (with anti-reflective coating) Image
URL: https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-837d4ac5a1f35994b40d58a3d1b0fa1d-1620×1080.jpg – Super Metric – Burnt Orange MTRC-ORNG-BLK Perfect for fashion accents MTRC-ORNG-BLK A colorful model of “Super Metric” with a bold burnt orange dial and square sub-dials. With a retro vintage feel and modern visibility, it is the perfect accent watch for everyday competition wear.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-470a3366589cc8590eac6e6216196115-3900×3900.jpg – Super Metric – Burnt Orange MTRC-ORNG-BLK [Product number] MTRC-ORNG-BLK [Price] ¥74,800 (tax included) [Specifications] HYBRID VK68 Mecha-Quartz Chronograph [Water resistance] 5 ATM water resistance [Case size] Diameter 36mm x Total length 41.5mm x Thickness 10.75mm [Case material] 316L stainless steel [Band material] 316L stainless steel (hairline & polished finish / with quick release mechanism) [Windshield material] Sapphire crystal (with
anti-reflective coating)
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-1291b6701b214ff5b587267e0009d951-1620×1080.jpg – Retrograph – Espresso RG-RTRO Visualization of espresso extraction time RG-RTRO A watch with a brown dial, rose gold case and brown leather strap. Designed as a retro and practical chronograph that visualizes espresso extraction times of 25 to 35 seconds.
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-7110bea09d86e53f1effd3cf570dcfa7-3900×3900.jpg – Retrograph – Espresso RG-RTRO [Model Number] RG-RTRO [Price] ¥59,400 (tax included) [Specifications] HYBRID VK64 Mecha Quartz Chronograph Water resistance: 5 ATM Case size: 38mm diameter x 41.5mm length x 10.4mm thickness Case material: Rose gold PVD coated 316L stainless steel Band material: Calf leather Crystal material: Sapphire crystal (with anti-reflective coating) [Main lineup of 15 SKUs landing in Japan] – Metric – Metric Japan limited model – Metric – Retro Dial -Metric- Star – Metric – Gold & Black – Metric – Black & Gold Carbon – Metric – Titanium – Metric – Steel – Retrograph – Technicolor – Retrograph – Lumint – Retrograph – Espresso – Retrograph – Cobalt – Super Metric – Lumina Yellow – Super Metric – Burnt Orange – Super Metric – Electric Blue – Super Metric – Royal Blue BREW WATCH fair held
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-819ec24cc78af04f4fc0b28a12c42afa-1620×1080.jpg “Original tote bag” designed with the popular series “Metric” A fair will be held at Tick Tack Ikebukuro Parco store and the official online store from July 11th. An “original tote bag” will be given away on a first-come, first-served basis! *Offer ends while stocks last. SHOP
https://prcdn.freetls.fastly.net/release_image/8241/401/8241-401-4f2586cb819fb53ba35acf6cd59ec9c4-1000×573.jpg TiCTAC Ikebukuro Parco store 1-28-2 Minamiikebukuro, Toshima-ku, Tokyo 171-8557 Ikebukuro Parco Main Building 4th Floor Phone: 03-5391-8376 Business hours: 11:00-21:00 ・Official website:
https://www.tictac-web.com/ ・SHOPLIST:
https://www.tictac-web.com/shoplist/ ・Official online store: https://www.neuve-a.net/shop/default.aspx ・Official Instagram: https://www.instagram.com/tictac_press/ *This email was sent automatically, so please do not reply.

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