medicarelabs Inc. Fashion EC “nugu” x OHESHIO successfully concludes pop-up event in Tokyo

[medicarelabs Inc.] Fashion EC “nugu” × OHESHIO, pop-up event in Tokyo ends with great success ​ medicarelabs Co., Ltd. Press Release: July 25, 2025 Attention Media Members Fashion EC “nugu” × OHESHIO, pop-up event in Tokyo ended with great success 600 visitors in 2 days, 200% increase in online sales The fashion e-commerce platform “nugu”, which curates and sells Korean fashion brands, held the brand’s first offline pop-up event in Japan with the popular Korean women’s brand OHESHIO at the nugu pressroom in Nakameguro, Tokyo for three days from July 19th (Sat) to 21st (Mon), 2024. This event was not limited to sales, but was structured as a “presentation-type pop-up” that expressed the brand’s worldview throughout the entire space, attracting a lot of attention from both inside and outside the industry.
https://prcdn.freetls.fastly.net/release_image/64828/54/64828-54-3dc0cac7eed07fd3e15a8b721858f9d0-572×858.png nugu pressroom connects Korean brands with Japanese customers Through this pop-up, OHESHIO was able to communicate directly with Japanese customers and verify their local brand strategy and customer needs. As the brand is already well-known, especially on social media, there was a lively response from start to finish at the venue, and Many people commented that they were happy to have the opportunity to actually try out Korean brand products. The event attracted approximately 600 visitors over the three days, generating sales of approximately 3 million yen. Exclusive online coupons for visitors also sent customers to nugu’s e-commerce site. OHESHIO’s online sales increased 200% compared to the previous month, a major success.
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https://prcdn.freetls.fastly.net/release_image/64828/54/64828-54-201fdee55d63eef593fa6a9a78afc54f-429×279.png Comment from OCHESHIO representative After the event, a representative from OHESHIO commented: “Through this pop-up, we were able to grasp the reactions and issues in the Japanese market as actual data. We plan to thoroughly analyze customer feedback and on-site reactions and plan more precise plans next time. We plan to actively reflect the insights gained this time in future SS collections and business development in Japan.”
https://prcdn.freetls.fastly.net/release_image/64828/54/64828-54-fcd28db4b0947949c24e67a895ab4391-577×858.png Regular presentations to convey the brand’s worldview nugu will continue to select two brands each month and use the nugu pressroom as a venue for regular brand presentations. Brands can use it as a place to effortlessly test customer reactions in the Japanese market, while Visitors can have a consistent experience of “seeing, trying, and buying” Korean brands carefully selected by nugu. In addition, even during periods when pop-ups are not held, products will continue to be displayed, and a QR code will be used to guide customers to online purchases, creating a hybrid experience design that combines offline and online. Create meaningful touchpoints between brands and customers Park Ha-min, CBO of nugu, commented: “nugu will continue to serve as a testbed for Korean brands entering the Japanese market, and will further strengthen its position as a cross-border platform between the two countries. We will provide a meaningful meeting point for both brands and customers through content curation that matches the sensibilities of Gen Z, brand collaborations, and experience-focused pop-up exhibitions.” nugu PRESSROOM is planning to hold various brand pop-ups and exhibitions in the future. Please check the official Instagram below for the latest information. • nugu STORE account: @nugu__store • nugu PRESSROOM account: @nugu__pressroom Contact for media (interviews) Contact: Matsumoto, Yom (partnership@nugu.jp) automatically, so please do not reply.