Factelier The Wakayama Prefecture-made “Wind-Through Cool Yashari T-Shirt” is back! Feel cool the moment you put it on. ~Made with special yarn twisted to the limit, perfect for summer~

[Factelier] The Wakayama Prefecture-made “Wind-Through Cool Yashari T-Shirt” is back! Feel cool the moment you put it on. ~Special yarn twisted to the limit, perfect for summer~ ​
Factelier Press release: July 28, 2025 To the media Born in Wakayama Prefecture, the “Wind-Through Cool Yashari T-Shirt” is back! Feel cool the moment you put it on. ~Special yarn twisted to the limit, perfect for summer~ Cotton x extremely cool x high quality. A beautiful T-shirt with moderate shine and firmness that goes well with a jacket.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-23d2c6b701c69db4aa5406060d58a858-1630×1030.jpg The made-in-Japan factory-direct fashion brand Factelier (operated by Lifestyle Accent Co., Ltd., headquartered in Kumamoto City) has begun selling the “Wind-Blowing Cool Yashari T-Shirt,” which was jointly developed with Morishita Meriyasu Factory, a Wakayama Prefecture fabric manufacturer founded in 1907 that has been making circular knitting ever since. ■Feels cool when worn. And the material is perfect for the crisp summer. ■Super quick-drying, so even if you sweat, it’s dry before you know it. ■It has a dressy look that goes well with a jacket. “We want to make a T-shirt that will keep you cool and comfortable in the hot summer. And also a piece that exudes a high-quality feel suitable for adults to wear.” This is the concept behind the creation of this cool, crisp, refreshing T-shirt. Product URL:https://factelier.com/products/15149/
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-36bb16711f9c244bbb138a7868d4b014-900×994.jpg ▲Available in two colors: black and navy. ■Summary of features
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-58bcaf8f6c0db1a61a8d9251ea9d593f-1200×1600.jpg 1. Unique crisp yarn twisted to the limit. Cool & less likely to get stuffy 2. Amazingly quick-drying. No odor after drying. No wrinkles Still in good condition even after 3 or 3 years of wear. The neckline is less likely to stretch and keeps its firmness 4. A clean T-shirt with moderate sheen and firmness that goes well with a jacket 5. A message from the maker 1. Unique crisp yarn twisted to the limit. Cool & not prone to sweating
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-176e95028e833902ec822db507d3e3fd-900×1054.jpg The fabric was developed by Morishita Knitting Factory, which has a history of over 110 years in Wakayama Prefecture, one of Japan’s leading knitwear production areas.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-731b6e1dfcafc780aeb57a3afcbaf85a-780×450.jpg We use an original blended yarn made by twisting cotton and polyester yarns together and twisting them using a special method. In other words, by twisting the fibers to the limit, we have achieved a very dry texture.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-2c56cd4487eafb4b88911bf61075688f-900×721.jpg Although it does not use a cooling material, it has a small surface area that comes into contact with the skin, so it feels cool when you wear it. Staff and loyal customers say that it feels even cooler when exposed to the air conditioning indoors. This fabric is really perfect for summer.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-adb485337b7e0c11b16ccc69e9bd0194-900×819.jpg In addition, because the yarn is strongly twisted, it is characterized by good skin contact even when you sweat. It is also highly
breathable. 65% cotton, so it doesn’t get stuffy. We often hear people say that “wearing a 100% polyester T-shirt makes you feel stuffy and uncomfortable,” but don’t worry. This T-shirt uses 65% cotton, so you won’t feel stuffy at all. It absorbs sweat moderately, so you won’t feel uncomfortable. *About transparency
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-f13a9d5cfe4a066ed1199000cdad66e0-900×927.jpg Your fingers are visible in the image, but rest assured that your chest will not be visible when worn alone. 2. Amazingly quick drying. No odor after drying. No wrinkles
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-92a4fff815547943555c1c5d18b0f805-900×971.jpg The special cotton and polyester blend is used with twisted yarn to the limit, achieving amazing quick-drying properties. Here are some testimonials from our loyal customers. ■When I stayed at a hotel, even if I couldn’t wash it, I could just hang it up in the room and it would be dry by the next morning and wouldn’t smell. ■I’ve been wearing it for two years and I’ve never thought, “I wish it had dried a little longer.” ■Even when I packed it tightly in my suitcase, other T-shirts were full of wrinkles, but this T-shirt had zero wrinkles. A staff member who uses it said, “Even if I go out in the summer and sweat, it’s already dry while I’m outside.” You will be amazed at how fast it dries. Still in use even after 3.3 years of wear. Neck area that is difficult to stretch and firmness continues
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-1bf7772987acaaa9e77bc78ce132c9ed-900×629.jpg We are confident in the durability of this T-shirt, thanks to our commitment to the yarn and knitting method. This is a T-shirt worn by a staff member about three times a week in spring and summer for three years, washing it after each wear.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-427d62704c0dfd4e4fc6f22608acdcab-900×512.jpg
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-23e2a094cc9ea14d9818a7f598ea909e-900×834.jpg It’s so beautiful and firm that you’d mistake it for a new one. The neck area is also as clean as new. 4. A clean T-shirt with moderate shine and firmness that goes well with a jacket
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-deca77000b70694a7f55c5985847bc80-900×1077.jpg To create a fabric that is not too casual, we have applied a clear luster and firmness treatment, and a drape treatment that creates an even more elegant silhouette. This not only makes it functional, but also gives it a high-quality feel thanks to the gloss and firmness of the fabric. It is also recommended as a fashionable item even for those who do not sweat a lot.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-1af2f69f1f6d039363224c41116eed7a-900×752.jpg The neckline is a crew neck that is neither too tight nor too loose, so that it looks good whether worn alone or as an inner layer under a jacket.
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-e4edeab14847d595dfbd70f91f04bfcf-900×1225.jpg
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-b5ffe1dd2229a049d50f86a80ed371e4-900×1357.jpg The basic design means it can be worn in any situation, both on and off. 5. Message from the creator
https://prcdn.freetls.fastly.net/release_image/40106/205/40106-205-9f972210cb2df844e011dab1d84e3a86-756×430.jpg “The fabric of this T-shirt is comfortable to wear in the summer, and is made using an original yarn that combines the best of cotton and polyester, with a particular focus on the knitting method. It’s a crisp and smooth T-shirt that dries quickly even when you sweat, doesn’t wrinkle easily, and is easy to care for, making it perfect for summer. I think it’s a piece that can be used in a variety of situations.” This T-shirt looks great whether worn with a jacket or on its own. It’s also cool, dries quickly, and doesn’t smell easily. It’s the perfect T-shirt for summer. 【“Wind, Let It Through” Cold Yashari T-shirt】 Price: 11,660 yen (tax included) Size: M, L, LL Color: Navy, Black ■Navy URL:https://factelier.com/products/15149/ ■Black URL:https://factelier.com/products/15148/ ■About Factelier Factelier is a factory-direct fashion brand made in Japan, founded in 2012. We partner directly with Japanese apparel factories that handle global brands, eliminating the need for intermediate distributors, to develop top-notch, “speakable products” that are full of our commitment. We deliver high-quality items to our customers at reasonable prices. In addition, we have a system in place to return a fair profit to the factories. Based on online sales, we have set up fitting shops in Ginza and Kumamoto and are working to create a global brand from Japan. While the domestic apparel production ratio has plummeted to the 1% range, Factelier’s unique approach, which focuses on Japanese factories, has been featured in various media outlets, including TV Tokyo’s “Cambrian Palace” and “Gaia no Yoake.”
https://factelier.com/aboutus/ ■Factory operating company overview Company name: Lifestyle Accent Co., Ltd. Representative:
Representative Director Toshio Yamada Head office location: 4-7 Tetori Honmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture Stores for trying on: Factelier Ginza store and Kumamoto main store Website: https://factelier.com/ automatically, so please do not reply.