[NEW ART Co., Ltd.] ~ Botanical handmade soap and 5 other benefits ~ Japan’s first * bridal jewelry specialty store “Ginza Diamond Shiraishi” “Wedding Fair” NEW ART Co., Ltd. Press Release: July 28, 2025 Attention Media ~ Botanical handmade soap and 5 other special benefits ~ Japan’s first * bridal jewelry specialty store “Ginza Diamond Shiraishi” “Wedding Fair” Ballpoint pen included letter set, original chopsticks for couples, and a special gift for signing up for a marriage registration Ginza Diamond Shiraishi (operated by NEW ART Co., Ltd., Chuo-ku, Tokyo, representative Eri Hamano), a bridal jewelry specialty store with 66 stores nationwide and boasting one of the largest numbers of successful transactions in Japan, will hold a Wedding Fair at all Ginza Diamond Shiraishi stores from Saturday, August 2, 2025 to Sunday, September 28, 2025.
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-5256e610ee71aebc059d3d9d8050be03-700×467.jpg Wedding Fair▶https://www.diamond-shiraishi.jp/lp_em/wedding_fair_2025.html At this fair, you can see new rings as well as engagement rings and wedding rings with over 700 different designs. We have prepared the following five gifts as a bonus for visiting the store and for making a purchase. ・Facial soap in collaboration with a cosmetics brand from Okinawa ・Original letter set with ballpoint pen ・Original couple chopsticks developed in collaboration with Hashikura Matsukan ・Original design marriage registration form (for submission and storage) ・Adjustable size ring for proposals In addition, at the Wedding Fair, we will be treating everyone to “rolling waffle cookies & welcome drinks”. If you are thinking about getting married, considering proposing, or looking for a gift for your partner that is authentic and of the highest quality, please visit your nearest store. 【Wedding Fair Overview】 Target stores All Ginza Diamond Shiraishi stores (66 stores nationwide) Schedule Saturday, August 2, 2025 – Sunday, September 28, 2025 <Store visit benefits> 1. Waffle cookies and drinks as a treat Enjoy choosing your ring at your leisure with a bite-sized waffle cookie and a welcome drink in a special package celebrating our 30th anniversary.
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-80411fdb86cf98e035ffe15fb7ab39f9-640×424.jpg 2. Botanical handmade facial soap CUBE
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-a98ccb993788e6307782f6e2b41fe759-640×424.jpg *Only available to first-time customers. 1 set, 1 piece Shiraishi, whose brand concept is the Greek Aegean Sea, and SuiSavon, which continues to focus on handmade soaps and cherishes the blessings of Okinawa’s nature, have collaborated. The natural colors of natural pigments express the clear blue sea. It contains beauty ingredients derived from plants, has a high moisturizing effect, and is gentle on the skin. The gift will be presented in an original collaboration package that evokes the image of an endless sea. <Special Offer> 1. Special offer for purchasing an engagement ring: Letter set with ballpoint pen This item comes with a pen that you can use to fill out important documents such as marriage registration forms, and a letter that will connect your feelings and deepen your bond. In Japan, there is a culture of celebrating milestones, such as the 25th wedding anniversary, known as the “silver wedding anniversary,” and the 30th wedding anniversary, known as the “golden wedding anniversary.” In the first year of marriage, there is something called the “paper wedding anniversary,” and it is customary to give paper products such as albums and notebooks. We have prepared this special offer because we are a brand that turns ideas into reality.
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-7e84aa25e0cca7eb986ade0dbbd97ba7-640×424.jpg *The photo is for illustrative purposes only. Why not give a letter along with the engagement ring when proposing, or write a letter of gratitude to your family at a wedding? It is also recommended to give each other letters in commemoration of the paper wedding anniversary of the first year of marriage. ※This is a special offer for those who purchase loose diamonds. ※You can also choose an original marriage registration form. 2. Wedding ring (marriage ring) purchase
bonus:Original couple chopsticks
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-6d5e759620d74510d657fb000031e80c-640×426.jpg An original pair of chopsticks jointly developed with chopstick specialty store “Hashikura Matsukan.” It represents the brand concept of the Greek Aegean Sea and its sparkling water surface. The handles fit easily, making it a practical item. *You cannot specify the color of the original couple chopsticks. *You can also choose an original marriage registration form. 3. Selectable benefits upon
contract:Original marriage registration form Marriage registration form with a clock motif, the symbol of the Ginza main store. We have one for submission and one for storage. You can also attach a photo to the one for storage. In addition, the inside is decorated with an illustration of a clock with constellations, and you can take a photo by placing a ring on top. We have prepared special items for you to make your wedding a wonderful memory.
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-89f357663ce13725f8fdafeae8f5505c-640×424.jpg *You can choose between the contract benefits 1 and 2 above or an original marriage registration form. 4. For those who purchase a diamond loose stone alone: A ring (frame) for proposal will be presented
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-9c982934aa986760bf8b5fe690e63f51-640×426.jpg This is a size-adjustable ring for proposals. You can propose by setting the diamond you purchased and engraving the date and initials. The diamond you purchased will be set in the engagement ring design you and your partner chose at a later date. The proposal ring will be set with a colored stone and presented as a commemorative gift. It is very popular with those who want both a surprise proposal and a design that their partner likes. *You can choose your favorite item from 1. Letter set with ballpoint pen, or 3. Original marriage registration form and 4. Proposal ring as a bonus for completing the engagement ring contract. *This offer will end as soon as all stock is sold out. *Those who purchase engagement rings or wedding rings at Ultimate Diamond Shiraishi are also eligible for the Wedding Fair. Engagement rings and wedding rings from Ginza Diamond Shiraishi New Pure Brightness (released on March 22nd)
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-cbf043516ea915aab5020bfac85d88b3-1280×1280.png Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-92c138ad7ea7a0badc639426fc573669-1280×1280.png wedding ring
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-5e56885278f60a3a0c7a9e79a41c097c-1280×1280.png Set ring Popular engagement rings and wedding rings
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-a3b0de3ccdee46dd70d48c46800620ed-460×460.jpg [Engagement Ring] Bright Voyage Voyage)
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-59577c38b589d0c7a9d204b810a9ed53-460×460.jpg 【Engagement Ring】White Lily
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-0b1f222a2462ca5b0910ea223f29294b-1280×1280.jpg [Wedding ring] Starry
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-e3e0515852d5da8a2c4810703c40f0fc-1280×1280.png [Wedding ring] Bouquet *The ring is an example. Some stores do not carry this ring. If you would like to see it, please contact the store in advance. *We have over 700 different ring designs. Please come and see them at Ginza Diamond Shiraishi stores nationwide. Pioneer of bridal jewelry The charm of diamonds offered by Ginza Diamond Shiraishi The quality of diamonds offered by Ultimate, the highest rating
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-4e3bc4757c1587ecc18f106bed6b8b20-612×450.jpg *Saline Light Reports are not issued for some diamonds, such as those less than 0.25ct, H color or lower, and clarity SI1 or lower. In addition to the traditional diamond quality evaluation standard “4C”, we have implemented a new report “Saline Light Report” that evaluates the brilliance of diamonds. Even among the diamond looses selected from the world’s leading polishing companies, there are not many that are the highest rating Ultimate, but it has been proven that more than 99% of the polished diamonds purchased by Ginza Diamond Shiraishi are the highest rating Ultimate diamonds. We source and select
high-quality diamonds from all over the world.
https://prcdn.freetls.fastly.net/release_image/7438/421/7438-421-c1cb605a7a8d6f6bf0cdefd72b1b4468-612×450.jpg At Shiraishi, we do not handle recut or reused diamonds because we want our customers to have pure virgin diamonds that have never been in anyone’s hands. By consistently purchasing the most beautiful diamonds in the world from all over the world, we are able to offer them at a fair price, and we can even determine the difference in quality that cannot be seen in the appraisal certificate alone before delivering them to our customers. About Ginza Diamond Shiraishi Ginza Diamond Shiraishi is 30 years old. It is the first bridal jewelry specialty store in Japan. Established in 1994, the flagship store on Ginza Chuo-dori Street is one of the largest bridal jewelry brands in Japan, with 66 stores in Japan as of July 2025. We deliver
high-quality diamonds with the idea of “Diamonds for all brides.” The diamonds selected there are not only the “4Cs” known as the quality standard of diamonds, but also the “brilliance” necessary for feeling beautiful, which is the most important value, and they are diamonds that shine more beautifully. Only Ginza Diamond Shiraishi can combine diamonds with your favorite ring design. We always have more than 18,000 diamond pieces and more than 700 types of ring designs available, and we respond to the voices of many brides who want a ring that is one of a kind in the world. We are also pioneers in the industry with our “set rings,” which are engagement rings and wedding rings stacked together. The smooth feel when worn and the beauty seen from the side are further features of our meticulous handiwork. In addition, we offer a permanent after-sales service because we are involved in rings that will be with you for the rest of your life. All of these are the crystallization of our desire to “stand close to the couple and create happiness,” and are our wishes themselves. Until now, and forever from now on. Ginza Diamond Shiraishi will continue to be a brand that walks alongside you through your lives. Official website Official Instagram NEW ART Co., Ltd. Representative: President and CEO: Hamano Eri Founded: May 2017 Capital: 100 million yen Business activities: Sale of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond” Address: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), listed on the Tokyo Stock Exchange Standard Board. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings), and it operates under the brands “Ginza Diamond Shiraishi” (66 stores nationwide) and “Excelco Diamond” (60 stores nationwide). *Research by Yano Research Institute Co., Ltd. “Jewelry and Precious Metals Market Yearbook ” *This email will be sent automatically, so please refrain from replying.

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