First time in Japan XOXOGOODBOY, a genderless/street brand from Korea loved by celebrities around the world, has begun sales at the online store HANA KOREA.

[First appearance in Japan] XOXOGOODBOY, the genderless/street brand from Korea beloved by celebrities worldwide, has begun sales at the online store HANA KOREA. ​ Image
URL: HANA Co., Ltd. Press release: July 29, 2025 To the media [First time in Japan] XOXOGOODBOY, a genderless/street brand from Korea loved by celebrities around the world, has started selling at the online store “HANA KOREA”. The popular Korean street brand used by Park Bo-gum and BTS’s J-HOPE has arrived in Japan
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-8d972925ab7c00527fae6d369b70c0d2-1100×700.jpg XOXOGOODBOY, a Korean streetwear brand loved by celebrities around the world, has opened a store at HANA KOREA, the online store for Korean brands. Shop online here ​ XOXOGOODBOY is a genderless brand that creates original street style every season by combining key colors and prints. Currently, it is sold in select shops around the world, including the United States, Canada, France, Italy, and China, and will be making a full-scale entry into the Korean and Japanese markets from this year. Although it is a Korean brand, it has a unique history of being the first to enter the European market, and is loved by many celebrities around the world, including Park Bo-gum, BTS’s J-HOPE, ANNE MARIE, SHAWN MENDES, and ANGELA BABY. 25 PF COLLECTION
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-1759194b0d2e2f7cc1e985d68336a29c-1100×700.jpg The Pre-Fall 2025 collection expresses a modern mood through the harmony of overfit and luxurious details. Natural, cool, bold, sexy, and powerful presence.
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-8906537fb76cfb712c5a6fb8072f209f-1100×700.jpg CHECKERED HOODIE SHIRT ￥39,700 NEW SYMBOL CHECKERED PANTS ￥33,300
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-7562f5596bc0d4576cc8f9ce08154a72-1100×700.jpg NEW SYMBOL STRIPED L/SLV ¥19,000 SPECTATOR GRAPHIC L/SLV ￥19,800
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-fda381d9fac02d57bd17505ddb4476f7-1100×700.jpg GOODBOY LOGO GRAPHICS L/SLV ￥20,600 CHECKERED HOODIE SHIRT ￥39,700
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-249a33b9bd5e506a4b65d67af02d9fbf-1100×700.jpg GOODBOY LABELS SWEATSHIRT ¥24,500 NEW SYMBOL ZIP-UP VEST ￥39,700 Shop online here ​

https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-674cc1e32a81166bcf563a4f6ed7d94f-651×131.png ＜XOXOGOODBOY＞ A genderless brand that creates original street style every season by combining key colors and prints. In 2019, it will enter the RAINBOW SHOWROOM in Paris, and in 2023, it will enter the BLOOMING SHOWROOM in Shanghai, focusing on two countries, and will enter the Korean and Japanese markets in earnest from April 2025. We hope that XOXOGOODBOY items will go beyond mere clothing and become a tool for self-expression. ＞＞Official Instagram
https://www.instagram.com/xoxogoodboy_official/ ＞＞Official online store https://hana-korea.com/m/venderinfo.php?brand=XOXOGOODBOY HANA KOREA – K FASHION BRANDS ONLINE STORE
https://prcdn.freetls.fastly.net/release_image/161241/6/161241-6-b99c95ee0c6caab987f3a0707ec9b990-400×160.png A fashion e-commerce site that handles Korean designer brands, launched in December 2023. With import duties included and shipping for 550 yen, you can get the latest Korean brands, from popular brands to brands that have just arrived in Japan and can only be purchased at HANA. In November 2024, the company also launched the “HANA SHOWROOM,” a press room specializing in Korean brands, in the Harajuku area. ＞＞Official online store https://hana-korea.com ＞＞Official Instagram https://www.instagram.com/hana_official.kr/ ＞＞HANA SHOWROOM
https://www.hana-corporate.com/showroom ＞＞For inquiries, interviews, and product leasing requests, please contact us here
hana.showroom@hana-korea.com 【Company Profile】 Company name: HANA Co., Ltd. Establishment date: November 2020 Representative Director: Yuta Kuroda Address: 2-28-9 Jingumae, Shibuya-ku, Tokyo L Office Jingumae 101 HP: https://www.hana-corporate.com/ automatically, so please do not reply.