【WWDJAPAN】Detailed report on men’s trends for spring and summer 2026. Style in the heat of summer with more freedom and intimacy.【WWDJAPAN BEAUTY supplement: Annual 2024 edition of the world’s top 100 beauty companies ranking】
INFAS Publications Inc. Press release: July 29, 2025 Detailed report on men’s trends for spring and summer 2026. Style in the heat of summer with more freedom and intimacy. [WWD JAPAN BEAUTY supplement: The annual 2024 edition of the world’s top 100 beauty companies] The 2026 Spring/Summer Men’s Collection is explained using four keywords and categories such as “Outerwear & Tops” and “Bags & Shoes.” The beauty supplement features a special ranking of the “Top 100 Beauty Companies in the World.”
https://prcdn.freetls.fastly.net/release_image/80364/131/80364-131-ac04d1b826436ddc8dde754c1ad4e5ef-1200×630.jpg The July 28 issue of “WWD JAPAN” will provide a detailed report on the trends of the 2026 Spring/Summer Men’s Collection. The European summer, which has been dry and comfortable until now, is finally being strongly influenced by the “boiling of the earth”. As a result, at this season’s Paris & Milan Men’s Fashion Week, proposals that are conscious of “how to beat the heat” have become increasingly prominent. As a result, for those of us living in Japan, where extreme heat has become a part of daily life, it seems like there are more outfits that feel more real. The trend of “quiet luxury” continued on the runway, with many brands showcasing their individuality through styling and tricks, centered on “staples” such as cotton poplin shirts and jackets. This mood of respecting “individuality” was overlapped with a sense of “escaping the heat,” and many bold looks appeared, mixing items like underwear and pajamas, showing skin and being see-through. Buy the paper version Buy digital edition Subscribe Image
URL: https://prcdn.freetls.fastly.net/release_image/80364/131/80364-131-9e79b3a1b773f2001daa7d346a4b7cd1-1200×892.jpg The feature explains the mood of the men’s collection with four keywords and categories of “Outerwear & Tops,” “Bottoms,” “Bags & Shoes,” “Accessories,” “Materials,” “Colors & Patterns,” and “Bags,” focusing on the collection looks presented in Milan and Paris. It also includes honest trends scores from the perspective of “will it sell” by Japan’s top men’s buyers, as well as a summary of news both on and off the runway. In addition to the special features, there is also a page focusing on Berlin Fashion Week, which took place over four days from June 30th. The Berlin fashion scene seems to be on fire, with the participation of local designers and overseas designers, and shining young talent. The annual ranking of CEO and executive compensation, based on a survey of domestic listed fashion and beauty companies, is also included. Who are the 40 people who made it into the ranking out of the 110 companies surveyed? WWDJAPAN BEAUTY supplement: The annual 2024 edition of the world’s top 100 beauty companies
https://prcdn.freetls.fastly.net/release_image/80364/131/80364-131-4876c2a7b0b7de786dad8c2199cbcfa6-807×1200.jpg The July 28th issue beauty supplement features the “Top 100 Global Beauty Companies Ranking” by BEAUTY. INC, published by the US edition of WWD. In a complete reversal from 2011, when sales had picked up momentum after the post-COVID recovery period, the growth in sales for the 100 companies in total slowed in 2012. 17 companies saw a decrease in sales compared to the previous quarter, and of these, 10 companies saw a large double-digit decrease. In particular, the struggles of long-established manufacturers that are regular top-ranking players, including Estee Lauder Companies and Shiseido, are noticeable. The sluggish Chinese economy has cast a shadow over many companies, and with geopolitical tensions, ever-more-complex consumer behavior, and technological innovations in AI and biotechnology, the outlook for the cosmetics market is becoming more uncertain, causing growth to plateau. On the other hand, the strong performance of companies that have benefited from the growing fragrance market, led by Puig, Chinese companies, whose proportion in the top 100 is increasing year by year, and emerging companies that have rapidly emerged through M&A and corporate restructuring also stood out. The special feature includes a list of the performance of all 100 companies, as well as information that will help you understand the 24 years of the cosmetics industry, such as a ranking of operating profit margins and a ranking of beauty stocks’ rise and fall rates. The second feature focuses on Lips, which operates a hair salon franchise business. The company attracted attention when it was listed on the Tokyo Stock Exchange Growth Market on June 30th. We spoke to Lips CEO Takamitsu Matoba and Lips Hair executive designer and chief director Naka about the company’s history, the aim of the listing, and its vision for the future. In the series “Interviews with Hairstylists in the Spotlight,” we interviewed “Egao Reading Glasses,” a newly opened reading glasses select shop at Sun Creation, which operates businesses for adult women such as the hair salon “Egao Beauty Salon” targeting women over 50. Buy the paper version Buy digital edition Subscribe CONTENTS FEATURE ・More freedom, more intimacy: Spring/Summer men’s style that can handle the heat FOCUS ・2026 Spring/Summer Paris Men’s Collection: Overseas buyers’ comments: “Nonchalant elegance” is the keyword ・2025 edition: Survey of listed fashion and beauty companies: 40 companies earn over 100 million yen: CEO and executive compensation ranking ・Five points to know about the “now” of Berlin Fashion Week SERIES ・OVERSEAS NEWS: A compilation of translated articles from the US magazine “WWD”! : New CEO of “Santa Maria Novella”, Balenciaga executives, etc. ・Beauty journalist Saito Kaoru’s opinion on the beauty industry: Vol. 55 Understanding Laura Mercier’s withdrawal in October… What on earth is happening in the cosmetics world? ・Beauty Insight Beauty sage shares his theory: vol.215 Identifying the pros and cons of trends and reflecting them in business (Hiroyuki Watanabe / CEO of Uka) ・Atmos founder Hidefumi Motoaki’s “knot” sneaker life: vol.173 Quantity over quality EDITORS’ LETTER ・Is being “myself” restrictive? Learn about makeup trends among Gen Z (Makita Eiko / Deputy Editor-in-Chief) EDITORIAL NOTE ・Editor’s Note This week’s feature report team: Are everyday wear the latest men’s trend? (Murakami Kaname / Editor-in-Chief, Motohashi Ryosuke / Head Reporter) FASHION & BEAUTY PATROL ・An impressive 800 items! 14-year-old son photographs his father’s collection – The truth behind the COMME DES GARCONS book (COVER CREDIT) BRAND: DOLCE＆GABBANA PHOTO: LUCA STEFANON(C)︎ DOLCE＆GABBANA ART DIRECTION & DESIGN: RYO TOMIZUKA COVER REELS DESIGN: CHIGE (GWISUB JUNG) [Appendix] WWDJAPAN BEAUTY FEATURE ・The next focus of the cosmetics industry in 2024, which has reached a plateau ・We asked the two top executives of Lips, a leading men’s salon and product company, about their goal of becoming the “standard for men’s beauty” through their IPO SERIES ・Interview with a popular hairstylist: Akiyoshi Ota / CEO of Sun Creation ・HIT RANKING: Top 5 lotion sales in June Drug & Variety Stores (WWDBEAUTY COVER CREDIT) ART DIRECTION & DESIGN: RYO TOMIZUKA COVER REELS DESIGN: CHIGE (GWISUB JUNG) About “WWDJAPAN” WWDJAPAN, the Japanese version of the fashion industry specialty newspaper WWD (Women’s Wear Daily), founded by Fairchild in the United States in 1910, is full of the latest information, including business and trend news in the fashion and beauty industry, as well as interviews with industry figures. In addition, the web version of the weekly newspaper WWDJAPAN Weekly, WWDJAPAN Digital, provides not only news about the fashion and beauty industry both in Japan and overseas, but also collection looks, party and street snaps, art, media, lifestyle information, and other sensitive information that resonates with consumers who are very interested in fashion and beauty. Official website WWDJAPAN (Web): https://www.wwdjapan.com SNS account Instagram:
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