Mash Holdings Co., Ltd. FURFUR The first collaboration items with Sanrio characters “Kogimyun” and “Fresh Punch” are now available!

【Mash Holdings Co., Ltd.】 【FURFUR】First collaboration items with Sanrio characters “Kogimyun” and “Fresh Punch” now available! ​
Mash Holdings Co., Ltd. Press release: July 29, 2025 To the Press [FURFUR] Introducing the first collaboration items with Sanrio characters “Kogimyun” and “Fresh Punch”! ＜Web pre-sale starts at 0:00 on Friday, August 1＞ A total of 12 items are available in the lineup, including printed sweatshirts, embroidered shirts, and motif bags with the motif of Sanrio’s popular character “Kogimyun” and the pop pattern design of “Fresh Punch” FURFUR, a women’s brand developed by Mash Style Lab Co., Ltd. (Head office: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), will be selling all 12 items, the first collaboration between Sanrio Co., Ltd.’s Kogimyun and FRESH PUNCH, on its official online store and EC department store “USAGI” from 0:00 on Friday, August 1, 2025. It will be available for pre-sale on Usagi Online and at directly managed stores nationwide from Tuesday, August 5, 2025.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-16b292f340bcf1ba2dc4403f85549e27-660×430.jpg FURFUR loves Sanrio characters The first collaboration between the adorable fluffy and ephemeral “Kogimyun” and the pop and sweet “FRESH PUNCH” has been realized! The lineup includes 12 items, including sweatshirts, embroidered shirts, motif bags and charms, all with each motif. Enjoy this playful, catchy and exciting capsule collection. Item lineup Kogimyun
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-43ff7fe5e72f4865065c3b8bd00094aa-3217×1097.jpg ＜Item1＞ Product name: Kogimyun print sweatshirt Price: ¥14,300 Color: PNK, CGRY, GRY, WHT Size: F Collaboration item with Sanrio character “Kogimyun”. This is a catchy sweatshirt that is unique to this collaboration, with a print of Kogimyun and his friends playing around the FURFUR logo on the back. The left chest of the front is casually decorated with a one-point logo embroidery of “Cogimyun” and “FURFUR”.
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-fa1943d5ba9393ba06cd26be75b8bf85-1517×1097.jpg ＜Item2＞ Product name: Kogimyun pouch charm Price: ¥8,800 Color: WHT Size: F Fluffy Kogimyun is now available as a compact pouch charm. The surface is made of fluffy eco-fur material, and the faux leather part on the back is printed with Kogimyun’s friends. It’s the perfect size to fit earphones and lipstick, so you’ll want to attach it to your favorite bag and take it with you when you go out. FRESH PUNCH (Fresh Punch)
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-a91aac7c15950be4ebdd92450cfad060-1535×2267.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-282681f2d389878bb3f2f5c3af8f21d7-1535×2267.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-28e7d311207c0bff21f608e177d1590a-2517×1097.jpg ＜Item3＞ Product name: FRESH PUNCH Ringer T-shirt Price: ¥9,900 Color: BLK, PNK, BLU Size: F A collaboration item with “FRESH PUNCH” featuring a stylish pattern design with candy, lipstick, and more. A playful ringer T-shirt with vintage coloring and a pop print on the front. The casual yet distinctive design makes it perfect for everyday use.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-8be387fac034a6c29a39692010d11c7d-1817×1097.jpg Product name: FRESH PUNCH Mint Bag Price: ¥18,700 Color: BLK, MNT Size: F The art motif of FRESH PUNCH’s “Mint” is now available as a trendy cylinder bag. It’s the perfect size to fit a smartphone or a mini wallet, and can be carried like an accessory, making it the perfect accent piece for your outfit.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-0659779eef90f4de6f4c30487edb13c1-1517×1097.jpg Product name: FRESH PUNCH SODA BOX bag Price: ¥17,600 Color: IVR, LAV Size: F A cube-shaped bag that realistically expresses the art motif of FRESH PUNCH’s “SODA”. This item is catchy with the patchwork SODA lettering. The chain and handle are removable, so you can also use it as a bag charm.
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-c7f21ebe2fe99d61e1813923a7d49346-2317×1097.jpg Product name: FRESH PUNCH Motif T-shirt Price: ¥8,800 Color: WHT, CGRY, PNK Size: F A loose unisex printed T-shirt. The front print design varies depending on the body color, making this a unique piece. Iconic logos and motifs are graphically expressed, making this a playful item. The pop and unique design is perfect for casual everyday use.
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-a6a145a63b263c56a1a05d4114f5b70b-2517×1097.jpg Product name: FRESH PUNCH embroidered shirt Price: ¥26,400 Color: WHT, BLK, PNK Size: F A shirt with adorable FRESH PUNCH motifs scattered throughout. Delicate motifs are expressed with dense embroidery. Not only can it be worn as a top, but it is also recommended to wear it loosely as it is oversized.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-2c78ebdb8882c717a4f051000df36d07-1517×1097.jpg Product name: FRESH PUNCH Cream soda bag Price: ¥19,800 Color: IVR, PNK Size: F A chain bag featuring the art motif of FRESH PUNCH’s cream soda. An item that will make you love even the most delicate details, such as patchwork hearts and beaded cherries. Can also be attached to a bag like a charm.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-e47cd6acc03bea1271f36d4fc80e94c6-1535×2267.jpg
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-3a308102340fd1722ad8b970c5b001f5-2317×1097.jpg ＜Item9＞ Product name: FRESH PUNCH half sleeve knit Price: ¥17,600 Color: BLK, RED, BLU Size: F Traditional crew neck knit top with a cute motif embroidered with a patch on the left chest. This refreshing cable sweater is comfortable to wear even in summer, and is feminine and just the right amount of sheer.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-237d26ef3077e41a220e1667c5199252-1535×2267.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-9d5f2a4c9f45d3672d9a4c4b18c2f5ae-2517×1097.jpg ＜Item10＞ Product name: FRESH PUNCH embroidered cardigan Price: ¥19,800 Color: BLK, RED, BLU Size: F A playful knit cardigan with small, cute motifs scattered throughout. Made of high-gauge, cool knit material, it is light and comfortable to wear. A piece that combines pop motifs and classical design, with a new yet nostalgic charm.
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https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-1be2b4c4f7360adc72b4aa059d00d1e2-2017×1097.jpg ＜Item11＞ Product name: FRESH PUNCH embroidered skirt Price: ¥24,200 Color: GRY, BLK, PNK Size: F A mini skirt with an adorable FRESH PUNCH motif embroidered on it. The lining is shorts-shaped, so you can wear it with confidence. The size is minimal, so we recommend coordinating it with an oversized top.
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-1772ac118ba7f9f881667dc9f02977ce-853×1280.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-3051c68c7b5425dfc402220d3c28fbfd-1517×1097.jpg Product name: FRESH PUNCH Cupcake Charm Price: ¥7,700 Color: PNK, BLU Size: F A charm that realistically reproduces FRESH PUNCH’s iconic cupcake art motif. This is a special item studded with various jewels. Not only can it be used as a catchy charm, but it can also be used as a small pouch to hold earphones and lipstick. *All prices include tax Sales ■Product lineup release date Tuesday, July 29, 2025, 12:00 (noon) ・Official Online Store〈https://furfurfur.jp/〉 ・USAGI
ONLINE〈https://usagi-online.com/brand/furfur/〉 ■Online pre-release date Friday, August 1, 2025 00:00 ・Official Online
Store〈https://furfurfur.jp/〉 ・USAGI
ONLINE〈https://usagi-online.com/brand/furfur/?link=HD〉 ■In-store release date Tuesday, August 5, 2025 ・FURFUR Nationwide directly managed storeshttps://furfurfur.jp/Page/shoplist.aspx> Character Profile ■Kogimyun A girl who is a Kogimoona (flour fairy). She actually wants to be an onigiri rice ball, but she doesn’t know what an onigiri rice ball is. She has a very, very ephemeral personality, and can be easily scattered by the slightest thing. ■FRESH PUNCH A stylish pattern design with candy, lipstick, and more. About FURFUR
https://prcdn.freetls.fastly.net/release_image/18505/3464/18505-3464-525978ca2ea15376012e0994b8ba27ce-1828×2340.jpg BRAND CONCEPT “Feminine mode wears” Feminine and sophisticated delicacy with a touch of humor and the essence of fashion “Feminine mode wears” is supple and elegant yet powerful Women who like high-sensitivity clothes will feel romantic and happy. SHOP Starting from Laforet Harajuku, where many cultures and trends have been born, we have expanded to seven stores in total: two in Lumine Shinjuku, Shibuya Parco, Lumine Yokohama, JR Nagoya Takashimaya, Umeda EST, and FUKUYA ADDICT. ■OFFICIAL ONLINE STORE https://furfurfur.jp/ ■USAGI ONLINE https://usagi-online.com/brand/furfur/ automatically, so please do not reply.