TUMI Japan LLC TUMI appoints Wei Dashun as new brand ambassador for the Asia Pacific region

[TUMI Japan LLC] TUMI appoints Wei Dashun as new brand ambassador for the Asia-Pacific region ​ Image
URL: TUMI Japan LLC Press Release: July 29, 2025 Tumi appoints Wei Dashun as its new brand ambassador for the Asia-Pacific region A new journey begins with Wei Dashun as we announce the final chapter of our 19 Degree Lite global campaign.
https://prcdn.freetls.fastly.net/release_image/25356/56/25356-56-440f95ab95818c59caf4ceeec0765f76-3900×2600.jpg Wei Daxun pictured with the 19 Degree Lite International 4 Wheeled Carry-On in Black Graphite. JULY 29, 2025 – TUMI, a leading
international travel and lifestyle brand, is pleased to announce Chinese actor Wei Dashun as its newest brand ambassador for the Asia Pacific region. Following the opening of TUMI’s new Shanghai flagship store earlier this month, these announcements mark significant milestones, expanding the brand’s global reach and demonstrating its commitment to global travelers. One of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his versatility, charisma, and sincerity. His diverse career, spanning film,
television, music, and philanthropy, has earned him critical acclaim and a loyal fanbase. Driven by professionalism, discipline, and a pursuit of excellence, Wei Dashun naturally embodies the values that Tumi has built over the past 50 years: precision, creativity, and a never-ending spirit of progress. Wei Dashun makes his campaign debut in the third and final chapter of Tumi’s 19 Degree Lite
“Uncompromisingly Light” campaign, which celebrates innovation and freedom of movement through the eyes of people on the move. Directed by David Pung and photographed by renowned photographer GK (國琨), the advertising campaign captures Wei Dashun’s quiet passion and sophisticated lifestyle as he moves effortlessly through the city and on location. Supporting him in every scene are the lightweight 19 Degree Lite and the multifunctional Alpha Bravo collection. The campaign showcases the Alpha Bravo “Navigation” backpack, which provides the reliable functionality Wei Dashun needs, while the 19 Degree Lite seamlessly supports him through every journey, moving with his rhythm. For Wei Dashun, “home” is not a place, but a feeling of calm. The constant presence of his belongings allows him to feel at ease and be himself wherever he goes.
https://prcdn.freetls.fastly.net/release_image/25356/56/25356-56-485504c71527aaac569b675b14f532f7-3900×2601.jpg Wei Daxun pictured with the Alpha Bravo Navigation Backpack in Navy Coated Canvas. “Wei Dashun has an energy and genuine charm that naturally aligns with Tumi’s values,” says Victor Sanz, Tumi Creative Director. “He truly embodies the modern global traveler: purposeful, self-motivated, and always moving forward.” “I am honored to be part of the TUMI family,” says Wei Dashun. “I’ve long admired TUMI for its exceptional quality and commitment to its values. TUMI collections are tailored to real-life lifestyles, supporting me wherever I go and whatever I do.” Wei Dashun joins McLaren F1 driver Lando Norris, LPGA Tour professional golfer Nelly Korda, and PGA Tour professional golfer Ludwig Oberg as TUMI’s newest global ambassadors. TUMI continues to establish itself as a leader in luxury travel and lifestyle through precision design, evocative storytelling, and a diverse team of talented ambassadors. Special campaign content will be released sequentially on @TUMITravel’s official social media accounts. About Tumi Since its founding in 1975, TUMI has been creating business and travel bags and accessories that make everyday travel more
comfortable, effortless, and beautiful. Combining exceptional functionality with a creative spirit, we strive to be a lifelong partner, making the journeys of active people more comfortable and powerful. For more information about TUMI, visit . Follow TUMI on Instagram, TikTok, Facebook, and YouTube. TUMI and the TUMI logo are registered trademarks of Tumi, Inc. (C) 2025 Tumi, Inc. automatically, so please do not reply.