Onward Kashiyama Co., Ltd. Is there a right answer to the trend towards casual office wear for men? Approximately 30% of women are concerned about men’s clothing in the workplace, and over 80% say it affects their impression.

[Onward Kashiyama Co., Ltd.] Is there a right answer when it comes to making men’s office casual wear? About 30% of women care about men’s clothing at work, and over 80% say it affects their impression of them. Copy ​
Onward Kashiyama Co., Ltd. Press Release: July 30, 2025 To Members of the Press Is there a right answer when it comes to men’s office casual wear? About 30% of women care about men’s clothing in the workplace, and over 80% say it influences their impression. Copy ~Onward Conducts Survey on Women’s Honest Opinions About Men’s Clothing in the Workplace~ The Marketing Group at Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinori Yasumoto) recently conducted a nationwide survey of 220 women in their 20s to 50s regarding the trend toward casualized men’s attire in the workplace. Since the COVID-19 pandemic, diversifying commuting styles and climate change have led to a shift away from suits in the office for men. This study aims to clarify the extent to which casual attire has actually progressed and how women in the workplace feel about it.
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-f499848a0ed7cd32f1e981c91718190c-2788×1856.jpg [Summary of survey results] • 40% of people feel that casual dress is becoming more common among men in the workplace. • About 70% of people are indifferent to men’s clothing, but 30% still say they are “concerned.” Blind Spots in Workplace Fashion • “Neat,” “clean,” and “the right size” are the conditions for a good impression. • The worst impression is “wrinkled clothes” or “dirty bags or shoes” • The trend of expressing opinions about other people’s clothing is on the decline, and opportunities to receive objective criticism are becoming fewer. TOPICS 1. 40% of women say ” “I feel that casual dress is becoming more common among men in the workplace.” Approximately 42% of respondents answered that “casualization is progressing” (“quite a bit” or “gradually”). This indicates that approximately 40% of workplaces are transitioning from suits to casual attire. Image
URL: https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-d29f8987cf888623438c8095a95c509d-930×721.jpg TOPICS 2. About 70% of people are indifferent to men’s clothing, but 30% still say they are “concerned.” Blind Spots of Workplace Fashion 28.2% of respondents said they “are sometimes concerned (very concerned, somewhat concerned, sometimes concerned),” while 26.4% said they “don’t care at all,” which is almost the same number. While awareness varies from person to person, it seems there is a certain demographic that is concerned about clothing. Not paying attention to clothing because you think “no one’s looking anyway…” could be said to be a dangerous attitude.
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-c81428887befccc283ce212c5914a46c-927×722.jpg TOPICS 3. Clothes make an impression. The majority of respondents said that clothing “does have a significant impact.” Only 13.6% of respondents said that clothing “does not affect the impression one makes.”
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-ace6e6ac0844f9caa0f99cd3fa6e12a4-1467×814.jpg In response to the question, “How do you think a man’s attire affects the impression you make of him at work? (Multiple answers allowed),” the most common answer was “neat and tidy” (50.0%), followed by “approachable” and “seems competent.” Conversely, only 13.6% answered, “I don’t think clothing affects the impression you make.” This shows that the majority of people believe that clothing has a significant impact on the impression you make. Surprisingly, “looking younger than your age (10.0%)” was in the minority. Even if you try to appear “youthful” through your clothing, it doesn’t necessarily have a strong impact on the impression you make. TOPICS 4. “Cleanliness” has always been an absolute requirement for making a good impression. Image
URL: https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-84ea55040eb7cadd854f93cd068833da-1194×716.jpg The most common condition for “clothes that make a good impression” was “cleanliness” (71.8%). “The right size” (25.0%) was also cited as an element of a good impression, revealing that the basic principle of having the right size is still popular. Meanwhile, only a minority of respondents (7.7%) said that “it’s fresh and different every day.” As people become more casual, they find themselves struggling to put together their outfits every morning, but it seems that a clean look and a good fit are the shortcuts to making a good impression, rather than a variety of styles. TOPICS 5. Worst impression is “wrinkled clothes” (49.5%)
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-1466ba8c6cd580d3a7107a1d21b4e8a0-1493×892.jpg On the other hand, the top reasons for a “bad impression” were “wrinkled clothes” (49.5%) and “dirty shoes or bags” (45.5%). This clearly shows a tendency for a lack of cleanliness to immediately result in a negative evaluation. However, since many people don’t have time to carefully iron their clothes on busy mornings, it could be said that “wrinkle-resistant clothes” or “clothes that don’t wrinkle easily” are one of the conditions that can be a great ally for working men. TOPICS 6. Commenting on other people’s clothing is on the decline, reflecting the times.
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-e86cf4cdba0771f1213a66a799856978-1629×818.jpg Regarding commenting on other people’s clothing, the most common response (51.4%) was “I’ve hardly ever seen that kind of trend before.” However, when combined with those who said “It’s become much less common recently (14.1%)” and “It’s gradually becoming less common (13.6%),” approximately 80% feel that “it’s become more difficult to point out things about people’s clothing.” As awareness of gender equality advances, we can see that opportunities to hear from women as third parties tend to be fewer. Survey Overview Survey Organization: Onward Kashiyama Co., Ltd. Marketing Group Survey method: Internet survey Survey system: Questant Survey target: 220 women in their 20s to 50s nationwide Survey period: July 11th (Friday) to July 12th (Saturday), 2025 What’s the right summer outfit for men? Office style proposed by “ONWARD CROSSET MAG”
https://prcdn.freetls.fastly.net/release_image/32937/180/32937-180-2e959804cb253c4cb466fb902c1125a3-1920×880.jpg View details ​ Onward’s owned media, “ONWARD CROSSET MAG,” will be releasing a special feature based on the survey results, “Men, you’re probably noticing! What’s the right summer work outfit?”, on its official online store, “ONWARD CROSSET,” on Thursday, July 24th, unraveling the “right” office attire that influences your impression. During the long, hot summer, how can you achieve both “casual comfort” and “a good impression through neatness”? In this special feature, we’ll provide easy-to-understand tips based on survey results. What is “ONWARD CROSSET MAG”? The concept is, “For adults with style. Find your own style.” A media outlet providing information on fashion, beauty, gourmet food, and other items handled by Onward Closet. “ONWARD CROSSET MAG” URL: https://crosset.onward.co.jp/mag/ ONWARD CROSSET MAG is the official fashion online store of the Onward Group. CROSSET offers a mail-order service called “Click & Try,” which allows you to try on and purchase items you’re interested in at a physical store. (Note: Some items may not be available for mail order.) Click & Try details and store list:
https://crosset.onward.co.jp/feature/click_and_try/ ONWARD CROSSET, the official fashion online store of the Onward Group URL:
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