IGA Co., Ltd. A new stage born from connections in the Hokuriku region – “Your Stage” to be held at AEON Mall Hakusan!

【IGA Co., Ltd.】 A new stage born from connections in the Hokuriku region – “Your Stage” to be held at AEON Mall Hakusan! ​
IGA Co., Ltd. Press release: July 30, 2025 A new stage born from connections in the Hokuriku region – “Your Stage” to be held at AEON Mall Hakusan!
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-eaad7711dffbd1efd40ea3953052252d-3900×2925.jpg “axes femme,” a brand operated by IGA Inc. (Headquarters: Echizen City, Fukui Prefecture; President and CEO: Akiyuki Igarashi), held a major fashion event, “Your Stage,” at AEON Mall Hakusan. With the desire to create a place where “everyone can shine, regardless of age, gender, or nationality,” axes femme has been holding fashion shows across the country since 2022. In Echizen City, Fukui Prefecture, where IGA Inc. was founded, the special event “Your Stage” has developed into a project planned and run primarily by young people. In addition to fashion shows, the event also features spectacular performances like ballet and dance, merchandise sales from the mobile food truck Axes Mobility, and workshops using scraps of fabric. Local businesses and organizations join in, helping to liven up the event, which has garnered significant media coverage. With the desire to spread the passion for the “Your Stage” event, which was born in the place where we were founded, throughout the country, we have named our national fashion show “Your Stage” and have continued to expand its scale as an “event where everyone can enjoy fashion,” incorporating a variety of programs that go beyond the framework of a “fashion show,” including collaborative projects with local students, shopping center residents, other tenants, and different industries. The greatest appeal of the main program, the fashion show, is that anyone can participate, regardless of age or gender. This year, people of all ages, from children to seniors, participated, and a total of over 50 people, including general attendees, graced the runway. Even those who looked nervous at first were able to freely express their
individuality through the power of fashion, and it was truly impressive to see everyone walking down the runway at the finale with dazzling smiles. Events that utilize local ties As in previous years, the event included a wide variety of collaborations with industries outside of fashion, such as music, sports, and beauty. However, as this year’s event was held in Hakusan, close to Fukui, where the event was founded, the program featured more of a “local flavor” than ever before. ◆Collaboration with other tenants Mixed outfits featuring items from other tenants at AEON Mall Hakusan were also showcased on the runway. Not only were outfits from the same apparel brand coordinated, but also kimonos and REZEN were combined, and
combinations with accessories and other items transcended the image of each brand, creating innovative combinations that attracted attention, including casual and stylish styles.
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-e788bf6bf5d1ed989f5df40f1bf08e8e-2194×2925.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-e6121c9d71586cd15fb0cc0994226e7d-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-7e256dbe36e16e87df7e0e22d7d28f1c-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-61a50d8db33adf95cbb10de7b7ec694d-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-87241ceac0139c9811a38508b17a0ca7-1170×1572.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-841d632c441dc3ebb3e5c5c9561195d2-2194×2925.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-160672eff24e26f658281e08178a42d4-2194×2925.jpg This time, the brand has also gone beyond apparel and collaborated with “Docomo Shops.” Docomo Shop staff wearing AXES-X walked confidently down the runway, carrying stuffed toys of familiar characters. This unexpected collaboration brought a breath of fresh air and warm smiles to the venue. It was a valuable opportunity for people who normally work in fields other than apparel to experience the extraordinary stage of a fashion show. Initiatives that transcend brand boundaries not only lead to new discoveries, but also provide a valuable opportunity to reexamine each brand’s unique identity. Even though we’re in the same apparel industry, we don’t remain rivals. Just as our customers mix and match various brands on a daily basis, we hope to create new value by fusing our brands together. ◆Fusion of music and fashion: MPC Musical Instrument Center x axes femme We are also focusing on “music x fashion” initiatives, and this time we are collaborating with the MPC Musical Instrument Center, located at AEON Mall Hakusan. Musicians wearing AXES-X shoes lit up the runway with their wonderful performances and music. A mini concert was also held outside of the fashion show. The program centered on popular songs everyone knows, and the beautiful music echoed throughout the shopping center, drawing shoppers to a halt and listen.
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-226ea117cbc418704c19990b9c9d885e-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-e35e927b9b7cb82f1aee34f724413ad6-3900×2925.jpg ◆The Hokuriku Idol Club Members of the Hokuriku Idol Club, active in the Hokuriku region, also made an appearance at this event, livening up the atmosphere with a special stage performance and MCing. Based in Hokuriku, these beloved girls are known for energizing their local community. Their energetic performance from the stage and their bright, lively MCing naturally brought smiles to the faces of the audience. Many fans who support the girls also came to the event, further increasing the excitement of the entire event. The circle of people connected by their love for the community expanded, and the desire to “liven up the local area together” resonated across the boundaries of apparel, idols, fans, and staff.
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-f8db99b99a5bcde2d226e18c675b5de6-3900×2925.jpg ◆Kanazawa Art College Our annual collaboration with local students continues. This time, we had the students from Kanazawa Art College hold their ever-popular hair styling corner. Many customers stopped by to take part in the event, enjoying hair arrangements and makeup looks that they wouldn’t normally be able to try, and then showed off their favorite outfits on the runway, looking even more glamorous. Image
URL: https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-c15eec31ad60111a96986d34355f9f65-3900×2925.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-3a7b1423880015abb6794601eccf97c8-3900×2925.jpg This event was a valuable opportunity for participating brands and customers to discover new fashions, showcasing coordinations and collaborations with unprecedented styles while taking advantage of the unique characteristics of each brand and department. This time, many local kids and families attended, and there were even stories of people who saw the first show and wanted to join in on subsequent shows. A unique initiative was also held, in which all the staff from axes femme’s AEON Mall Hakusan store walked the runway. It was very impressive to see the staff who support the store every day take center stage and liven up the stage, truly embodying the concept of “an event created by the community as one.”
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-703493e682c3685df76752a5d50b7328-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-f37845d4e3a0bcb2c569d7f86cc7ac7b-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/41473/143/41473-143-74cc034eb7e1b04b9a8bd67462eb9bc3-2025×2700.jpg A place where everyone can shine, regardless of age, gender, nationality, or industry. “Your Stage” creates new value and encounters not only through fashion, but also through music, performance, and local connections. We will continue to expand the possibilities of fashion, cherish collaborations with people from different industries, and move forward nationwide and globally. The next “Your Stage” will be even more powerful, aiming to connect the future through fashion and create new encounters. We hope you’ll look forward to it! ▼Your Stage＠AEON MALL Fukuoka▼ 2025/08/23(Sat) 11:00-17:00 Your Stage in AEON Mall Fukuoka, 1st floor West Court For reservations, please visit Click here
IGA Inc. 6F Ginza Ohmi Building, 3-7-3 Ginza, Chuo-ku, Tokyo 104-0061 Press Contact TEL: 0120-365-765 FAX: 03-6263-2505 Mail:
axesfemme-press@iga-group.com More details about this release *This email has been sent automatically, so please do not reply. Press Release Download