LILY BROWN Official Online Store and MASH STORE App Limited Edition Dresses Now Available! Released August 1st (Friday)

Limited edition dresses now available on the LILY BROWN official online store and MASH STORE app! [Release date: August 1st (Friday)] ​
Mash Holdings Co., Ltd. Press release: August 1, 2025 To Members of the Press LILY BROWN’s official online store and MASH STORE app LIMITED EDITION dresses are now available! [Released on Friday, August 1st] Lily Brown’s ever-popular bow tie knit dress and a mini dress exclusive to the web and app are available in two styles. LILY BROWN, a women’s brand developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), will be releasing limited-edition items from 0:00 on Friday, August 1, 2025, on its official online store, the Mash Group official app “MASH STORE,” and at directly managed stores nationwide. (Releases at directly managed stores will be based on opening hours.) Additionally, a promotional page will be launched on the official online store and the MASH Group official app, “MASH STORE,” at 12:00 noon on the same day. We offer a special lineup that can only be purchased here, including store-exclusive colors and colors exclusive to the online store and MASH app.
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-09c3affde1ffe7736729f955aaf3a4f3-1200×800.jpg LILY BROWN LIMITED EDITION Limited edition styles that reflect the “now” Lineup Bowtie Ribbon Knit Dress
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-a689d682a7e77a4347e5e6fd276672b2-3900×2883.jpg Price: 15,950 yen (tax included) Colors: MNT (store only), SAX (web/app only), BEG, BLK Size: Free Available at: Official online store, MASH STORE (official app), Directly managed stores nationwide
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-be8b6c144f46c3427c31f1be0d41084d-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-14cfb4642cfdc770840e58ae091ae81a-2025×2700.jpg A bow tie knit dress with elegant lace openwork knitting that catches the eye. The large ribbon that adorns the neck creates a gorgeous look around the face and may even make it appear smaller. Another great feature is the waistband, which creates a higher waistline. Mini Frill Sweat Dress
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-0800707a5ddacfc7971539cf5b3c0198-2954×2184.jpg Price: 14,960 yen (tax included) Color: IVR, GRY Size: Free Available at: Official online store, MASH STORE (official app)
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-3cf13d3135d0431c2cb25b4cfc13fa22-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-85967136db916b85ddaacde8715aef6c-2025×2700.jpg This mini sweatshirt dress features three-dimensional, voluminous tulle sleeves, giving it a ladylike feel without being too casual. The generously roomy silhouette makes you look slender, and it can be worn as a dress on its own or tucked into your bottoms as a flattering top, making it a great piece to mix and match. About sales National release date: Friday, August 1, 2025, 0:00 Stores where it is available: ・Official online store〈 https://lily-brw.com/ 〉 ・MASH STORE (official app) ・LILY BROWN nationwide directly managed stores〈
https://lily-brw.com/Page/shoplist.aspx 〉*Same as opening time Visual release: Friday, August 1, 2025, 12:00 PM (noon) ・Official Online Store〈 https://lily-brw.com/ 〉 ・MASH STORE (Official App) About LILY BROWN
https://prcdn.freetls.fastly.net/release_image/18505/3521/18505-3521-7365837263e33d1a402e47b6ae0a0464-740×740.jpg Based on the concept of “Vintage Feature Dress,” the brand offers real clothes that incorporate the delicate craftsmanship and unique designs of vintage items into modern fashion. The collection, which pays respect to the history of fashion, is a wardrobe that combines a free sensibility with a sophisticated mood, captivated by bold colors and eye-catching details. LILY BROWN HP: https://lily-brw.com/ lnstagram: https://www.instagram.com/lily_brown_official/?hl=ja Twitter: https://twitter.com/_LilyBrown Facebook:
https://www.facebook.com/fashion.lilybrown