[HanesBrands Japan Co., Ltd.] Champion Announces Global Campaign “Champions for Champion,” Featuring Creators from Sports, Music, and Culture
Hanesbrands Japan Co., Ltd. Press Release: August 1, 2025 Champion Announces Global Campaign “Champions for Champion,” Featuring Creators from Sports, Music, and Culture Hanesbrands Japan Co., Ltd. (headquarters: Shinjuku-ku, Tokyo) has announced the global campaign “Champions for Champion” for its authentic American athletic wear brand, Champion. In this campaign, creators from a variety of fields embody the question, “What is a modern-day champion?” Centered on the brand’s foundational spirit of empowerment and innovation, the campaign depicts a new Champion at the intersection of sport, style, and culture. Featured names include global music artist The Kid LAROI, gold medalist gymnast Aly Raisman, who is now known as a social activist, and Romeo Beckham, who is gaining attention as a style leader. The lineup also features a diverse cast of talented individuals, including martial arts prodigy Rayna Vallandingham, reality TV star Jeffrey Randall Allen, who campaigns for incurable diseases, actor/musician Juan Palau, leading K-pop choreographer Lia Kim, and gold medal-winning freestyle skier and activist Gus Kenworthy. The campaign was shot in cities around the world and unfolds through visuals and storytelling that highlight the unique perspectives, personalities, and passions of each featured talent. Champion’s authentic and powerful expression reaffirms the brand’s universal values. Regarding this campaign, Stefani Fleurant, EVP of Marketing, Sports & Lifestyle at Authentic Brands Group, said: “Champion’s identity has always been rooted in leading culture. Each of these talents embodies a new Champion in their own right, bringing creativity, confidence, and inspiration to communities around the world who share the Champion spirit.” The “Champions for Champion” campaign will be rolled out worldwide through advertising, including television and digital, outdoor advertising in major cities around the world, and Champion’s official social media and digital platforms. For the latest information on Champion, Please visit the Champion brand site http://www.championusa.jp and official social media. https://www.hanesbrandsinc.jp/champion/c/c20 ＜Champion Japan Official Instagram Account URL＞ https://www.instagram.com/champion_japan/ ＜Champion Japan Official X Account URL＞
https://twitter.com/champion__japan ＜Champion Japan Sports Club Official X Account URL＞ https://twitter.com/Champion_jpsc ＜Champion Japan Official Facebook Page URL＞
https://www.facebook.com/ChampionJapan About Champion Champion was founded in Rochester, New York in 1919. The brand’s functional design, durability, materials, and stitching, which originated from athletic wear, Its craftsmanship, which pays attention to every detail, continues to this day, even after more than 100 years of history. It has been passed down through the generations, incorporating
functionality and trendiness to suit each era. It has continued to evolve, to the point that it is known worldwide as “The King of Sweatshirts.” It has been loved by many fans. We are always committed to the highest standards of quality and design, We will continue to challenge ourselves and provide innovative products that are uncompromising and made with attention to detail. Click here for details The Essence of Champion Champion Global Site
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