[Adastria Co., Ltd.] LOWRYS FARM launches “LOWRYS FARM BaBY,” a new collaborative line specializing in the baby category! Producing baby costumes inspired by Studio Mario!
Adastria Co., Ltd. Press release: August 1, 2025 To Members of the Press LOWRYS FARM launches a new collaborative line specializing in the baby category, “LOWRYS FARM BaBY”! Producing baby costumes inspired by “Studio Mario”! Costumes will be available at all Studio Mario stores starting Friday, August 1, 2025
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-3a1bf7731901ca3f556b7d6e5e2598b5-1920×1005.jpg LOWRYS FARM, operated by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), has launched a new collaborative line specializing in the baby category, “LOWRYS FARM BaBY.” The brand has produced baby costumes for Studio Mario, a photo studio operated by Kitamura Camera Co., Ltd. The lineup offers a balance of simple, streamlined “dressing” and more
exaggerated “dressing.” The costumes will be available at Studio Mario locations nationwide from Friday, August 1, 2025. LOWRYS FARM has launched a new collaborative line specializing in babies, “LOWRYS FARM BaBY,” leveraging the know-how it has cultivated through its existing women’s, men’s, and children’s lines. The company has now produced baby costumes for Studio Mario, a photo studio operated by Kitamura Camera Co., Ltd. This time, And S.T. Co., Ltd. (hereinafter referred to as “And S.T.”), a member of the Adastria Group with a proven track record of producing exciting projects for people in a variety of social settings, is also providing full cooperation. LOWRYS FARM’s desire to bring happiness to children and their families through its “cuteness” led us to oversee baby clothing. We propose dress-up styles that bring out the cuteness and expressions that only come to life in the six months and one year after birth. ■Costume concept message “First “Time Dress Up” Only six months and a year have passed since its birth Tips for bringing out the cutest shapes and expressions that only exist in this moment. Simple, no-frills “dressing up” Deformed “dressing up” We propose a dressing up style that strikes a balance between these two elements. “Kawaii” has the power to make people smile and feel happy. “Kawaii” = “Happiness” Through the “kawaii” that Studio Mario and LOWRYS FARM BaBY have collaborated on, We hope that children and their families will feel lots of “happiness.” ■ “Studio Mario” new costume overview Deployment date Friday, August 1, 2025 Stores where this product is available All Studio Mario stores Special website https://www.studio-mario.jp/costume/lowrysfarmbaby/ ■Costume lineup “Fairy for boy” A baby setting out on the vast ocean of life is like a water fairy dressed as a captain. This set-up style makes use of LOWRYS FARM KIDS’ signature sailor details and rounded silhouette. It features soft ivory and beige colors and natural materials like cotton and linen for a natural feel.
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-b37fd293f9b612f2bbcde50ab1a73c61-3228×1471.png “Fairy for girl” Inspired by a delicate fairy gliding lightly through the forest. This is a natural and gentle collection with a transparent feel that captures the pure cuteness of girls who have not yet been tainted by anything. The coloring is finished with a gradation from white to ivory.
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-539fa34dcaf90eefbde6c5d03fc91fd9-3228×1470.png ＜First Birthday＞ “Petit Gentleman” Expresses a classic and refined baby gentleman. The key features of this style are a large black bow tie and a crisp top hat.
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-d14b9c5cb1ce78d4f017c40896cfc297-3228×1066.png “Petit Lady” A slightly cool and cute, slightly formal black dress. This design captures the image of a chic baby lady dressed in chic black.
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-d9f473df91c9517e599f53ef953fd188-3228×1067.png ■About Kitamura Camera Co., Ltd.’s “Studio Mario” Creating memories for our customers is our job. Mario is a photo studio where you can enjoy a dreamy world filled with excitement, like going to a theme park with your family. In this space where smiles naturally flow, we capture your child’s best smiles in photographs and help them create irreplaceable memories. It’s all because we want to see our customers’ smiles, that’s all. Come experience a thrilling and exciting time in our studio, always filled with smiles. ■About LOWRYS FARM Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-dc335a4c5e247ba0641b70968f7f157c-794×283.jpg Straight to me. Based on this concept, LOWRYS FARM supports all adult women with trendy items that you’ll want to wear now, standard items that you’ll want to wear forever. https://www.dot-st.com/lowrysfarm/ @lowrysfarm_official https://www.instagram.com/lowrysfarm_official/ ＜TikTok＞@lowrysfarm_official
https://www.tiktok.com/@lowrysfarm_official ■About AND ST Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-a7c3d111f6785b0d3105660adaba508b-2000×1050.jpg And S.T. Co., Ltd. (President and CEO: Osamu Kimura) is expanding its product categories and offering a new shopping experience that combines the physical and digital worlds. As the Play fashion! platformer, which seamlessly connects users and business partners, the company will continue to develop services that are in line with the times. ＜URL＞https://www.andst.co.jp/ https://www.dot-st.com/ ■About the Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2722/1304-2722-3f6c82d991e7782a78b77a426a3956cb-850×213.jpg The Adastria Group is a multi-company group consisting of over 45 apparel, miscellaneous goods, and food and beverage brands, including Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd.; mall and media business operator AndSty Co., Ltd.; Adastria Logistics Co., Ltd., which handles the group’s logistics; and special subsidiary WeOur Co., Ltd. By strengthening ties with various stakeholders, we aim to become a “Play fashion! platformer” that spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ Press release attachments
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