Mash Holdings Co., Ltd. emmi x KEEN Introducing a sustainable collection that combines functionality perfect for the outdoor season with a fashionable design that blends in with urban styles!

【MASH HOLDINGS CO., LTD.】 【emmi×KEEN】A sustainable collection featuring functionality perfect for the outdoor season and a fashionable design that blends in with urban styles! ​
Mash Holdings Co., Ltd. Press release: August 1, 2025 To Members of the Press [emmi x KEEN] Introducing a sustainable collection featuring functionality perfect for the outdoor season and a fashionable design that blends in with urban styles! The latest emmi x KEEN collaboration collection features model Miyuki Arihara and offers styling
suggestions for a variety of situations. emmi, a women’s brand specializing in daily wear and wellness/training wear, developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), will begin pre-sales of a sustainable collection in collaboration with outdoor footwear brand KEEN on the emmi official online store and USAGI ONLINE from 12:00 (noon) on Thursday, July 31st, and at emmi stores nationwide from Thursday, August 7th.
https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-9846c81365ab47441913bc5a13c62769-990×630.jpg emmi x KEEN, a collaboration featuring sustainable materials such as environmentally friendly recycled nylon and “HARVEST,” a sustainable material made from discarded oyster shells and recycled P.E.T., has released a new collection of highly versatile apparel, shoes, and bags. We’re featuring Miyuki Arihara, who exudes a natural air, as our model to introduce five styles that are perfect not only for the city, but also for travel and the outdoors. • Lineup
https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-8fd27de5b28a8826d18be0846ca852fc-1687×2100.jpg EMMI RECYCLED NYLON UTILITY LIGHT JACKET 22,000yen col:GRY,BLK size:M Not only can you wear it in a variety of ways, with the hood tucked in or the waist shaped, but it’s also packable, making it convenient to carry around. Made from environmentally friendly recycled nylon.
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https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-2759632da0d1544c3bcbed6044886be1-1687×2100.jpg EMMI HARVEST SWEAT MULTIWAY SKIRT 13,200yen col:BRW,BLK size:S,M A skirt with a subtle tie-dye-style unevenness. The back features a concealed zipper slit that can be adjusted to any depth. Made from “HARVEST,” a sustainable material made from edible oyster shells and recycled P.E.T. that would otherwise be discarded.
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https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-83dc524a177392584530485c147dafc8-1687×2100.jpg EMMI RECYCLED NYLON PACKABLE HIP BAG 7,150yen col:GRY,BLK This trendy hip bag is packable, making it even smaller. Convenient design with room to store all straps and a carabiner included. Made from environmentally friendly recycled nylon.
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https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-a080dfeb5b5c7ed711e880d28ffda2ff-1687×2100.jpg JASPER ZIONIC 20,900yen size:22.5-26cm Equipped with a non-slip, durable sole, these shoes are extremely comfortable to walk in. The exclusive cord design of this special edition model allows for smooth on and off. The upper is made of premium leather produced in a Leather Working Group-certified factory. This helps prevent water pollution and contributes to protecting water sources.
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https://prcdn.freetls.fastly.net/release_image/18505/3523/18505-3523-af7231a961e73c44adc91291dc191575-1687×2100.jpg (All prices include tax) • Sales Pre-sale date: Thursday, July 31st, 12:00 PM (noon) ・emmi official online store (https://emmi.jp/ ) ・USAGI ONLINE ( https://usagi-online.com/brand/emmi/ ) National directly managed store release date: Thursday, August 7th ・emmi directly managed stores nationwide ( https://emmi.jp/Page/shoplist.aspx ) • About KEEN “Can sandals protect your toes?” The history of KEEN began in 2003 with a simple question from founder Rory Furst. KEEN is an outdoor footwear brand based in Portland, Oregon, USA, with social contribution as the cornerstone of its business. Since its founding in 2003, the company has defined the outdoors as “anywhere without a ceiling,” offering innovative, multifunctional hybrid footwear that combines different concepts such as sandals and shoes, land and water, mountain and city, comfort and functionality, and fashion and practicality. Its innovative and versatile products are manufactured under the “CONSCIOUSLY CREATED” philosophy, which promotes
environmental impact reduction through the elimination of harmful substances such as PFAS and the use of recycled materials. The company is also committed to promoting initiatives such as environmental protection, child support, disaster relief, and gender equality, calling them the “KEEN EFFECT.” • About emmi Based on a clear mode concept, the brand offers basic yet sophisticated everyday wear for adults, as well as relaxed wellness and training wear incorporating fashion trends. Paired with sneakers, which have become an essential part of the active woman’s footwear, the brand offers styling that suits diversifying lifestyles. [emmi Official Online Store]
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https://www.instagram.com/emmi.jp/ ＞ 【emmi Official X】
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