PARCELLE JEWELRY to hold POP UP SHOP at Matsuzakaya Nagoya Store
PARCELLE Inc. Press Release: August 2, 2025 [PARCELLE JEWELRY] POP UP SHOP held at Matsuzakaya Nagoya store [From Wednesday, August 6th to Tuesday, August 12th, 2025] A diverse lineup including new items, limited editions, and semi-custom orders
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-f320279754b4e74a61491578aee8cac2-1064×1198.jpg PARCELLE Jewelry Matsuzakaya Nagoya Store POP UP SHOP (Photo: April 2025) PARCELLE, a jewelry brand in Ebisu, Tokyo JEWELRY PARCELLE JEWELRY, a jewelry brand from Ebisu, Tokyo, will be holding a pop-up shop in the event space on the first floor of the main building of Matsuzakaya Nagoya for seven days from Wednesday, August 6th to Tuesday, August 12th, 2025. Under the concept of “jewelry close to the heart,” Purcell jewelry is handcrafted one piece at a time by Japanese artisans who preserve traditional techniques. Purcell offers pieces that bring out the beauty of colorful natural stones – colored stones, diamonds, and pearls – and gently complement your everyday outfits. This will be our second year opening at Matsuzakaya Nagoya, following our successful April opening. In addition to our popular classic series, we will also be offering new jewelry, event-exclusive items, and semi-custom orders. These seven days are a valuable opportunity to experience the diverse expressions of jewelry and the beauty of materials firsthand. We look forward to seeing you there. Image
URL: https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-eccbec7bc6eae830cd4bd654956b26b0-1080×1080.jpg Every piece in our collection is handcrafted and unique. Four popular series from PARCELLE JEWELRY now available at Matsuzakaya Nagoya Store Each piece of jewelry is unique, born from the combination of timeless beauty and the craftsmanship of artisans. PARCELLE JEWELRY offers jewelry that quietly complements everyday wear, based on the concept of “jewelry that is close to your heart.” Each of the four popular collections that represent the brand embodies a different aesthetic sense and sensibility. *Each piece is a one-of-a-kind, limited edition. The images shown are examples and may differ from the actual product. ■Pomponne – Pompone – The “Pomponne” ring, adorned with stones like a bouquet, is PARCELLE JEWELRY’s signature. It features a classic center stone surround and delicately hammered arms. Its sophisticated elegance and unique natural stone combination are appealing.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-a3d0197d9d5bc76fc5ed0f63f3f8e1da-1080×1080.jpg Pomponé Series: Starting at ¥80,300 (tax included) (10K Yellow Gold, natural stone) ■ [New Arrival] Mille Gothic Inspired by Gothic architecture, the “Mill Gothic” collection boasts a refined and dignified appearance. Its architectural design, created by vertical and horizontal lines and sharply angled stone settings, exudes a quiet strength. This pop-up shop will introduce the newest addition to the Mill Gothic series, the “Mill Gothic Rail.” This classic piece features a rail setting and delicate milgrain detailing on the edge. It also comes in soft hues featuring brown, white, and yellow diamonds, as well as vibrant variations featuring blue, green, and padparadscha-colored sapphires. Available in 9K yellow gold and 10K white gold, it offers a unique combination of stones of different sizes and colors, allowing you to create your own unique look.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-a64d670538631a4dcefe039cfbada0fb-1080×1080.jpg Mille Gothic Rail: Starting at 138,600 yen (tax included) (K9YG, K10WG, diamonds, natural stones) ■Mille Chainon – Mille Chainon – “Milchenon” is adorned with millegrain, a pattern that symbolizes happiness and eternity. Its design, which combines antique elegance with modern lightness, is a piece of jewelry that will be loved for generations to come.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-b70872415b99e890287eb8a9a5d15a56-1080×1080.jpg Milchenon Series: Starting at ¥84,700 (tax included) (10K yellow gold, silver, diamonds, natural stones) ■Cent Couleur – Saint Couleur – “Saint Coeur,” meaning 100 colors, is a collection that makes the most of the natural expressions of natural stones and pearls. The contrast of color and light adds a quiet touch of color to your everyday style.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-2e56d9031a10048adda46a759a949c26-1080×1080.jpg Sanctuary Series: Starting at ¥95,700 (tax included) (10K yellow gold, diamonds, natural stones) Semi-custom orders are also accepted At this pop-up shop, we are also accepting semi-custom orders, where you can choose your favorite stone from a selection of natural stones carefully selected by Purcell’s buyers. Since each piece is
handcrafted by a craftsman, it takes approximately two and a half months to complete. Don’t miss this opportunity to purchase a one-of-a-kind piece of jewelry. ■Custom-made item: Art Nouveau – A piece characterized by its graceful curves and three-dimensional structure. The crown-shaped setting features a rose-cut diamond, and its elevated design adds depth to the finger. The combination of gold and platinum adds a touch of suppleness to the classic design, making it a perfect choice for a pinky ring or index finger.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-1cb11d019e3e0feae4dd767bb796b52b-1080×1080.jpg Art Nouveau: Starting at ¥376,200 (tax included) (Pt950/K10YG, Diamond) ■ Custom Order: Victorian Leaf This voluminous ring features a platinum leaf motif that envelops and supports the stone. The design, which doubles as prongs, and the diamonds scattered around it accentuate its delicate design. The glamorous curves gracefully accentuate your fingertips, making this a masterpiece worthy of a lifetime.
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-464f4e785c6ed5ef09c63ad4b879e63b-1080×1080.jpg Victorian Leaf: Starting at ¥251,900 (tax included) (Pt950/K10YG, natural stone) Purcell Jewelry Matsuzakaya Nagoya Store POP UP SHOP Matsuzakaya Nagoya is a long-established department store consisting of three buildings: the Main Building, South Building, and North Building. It boasts one of the largest sales floor areas in Japan. With a history spanning over 400 years, the store has built a reputation for reliability and prestige rooted in the local community. The store offers a high-quality shopping experience, with a wide selection of domestic and international luxury and cosmetics brands. The store also houses the Matsuzakaya Museum of Art, where a variety of exhibitions, including art and anime, are held, as well as an event space. It is a popular commercial complex that combines culture, art, and entertainment, attracting many visitors. ○Period: From Wednesday, August 6th to Tuesday, August 12th, 2025 ○Location: Matsuzakaya Nagoya Store, Main Building, 1st Floor, Event Space, 1-16-1 Sakae 3-chome, Naka-ku, Nagoya City ○Phone: 03-6805-1681 (PARCELLE MD Headquarters, Inc.) ○Hours: 10:00 AM – 8:00 PM *Business days and hours may be subject to change. ◯Email: info@parcelle.jp ○Instagram:
https://www.instagram.com/parcelle_event/ Jewelry that touches the heart. PARCELLE JEWELRY PARCELLE JEWELRY, which began in 2013 as a small street-front store in Ebisu, Tokyo, is based on the concept of “jewelry that touches the heart.” Our jewelry, carefully crafted by Japanese artisans using techniques from the good old days, will add color to your everyday life. Currently, our products are available at department stores and pop-up shops across Japan, including our Ebisu flagship store, Takashimaya department stores in Shinjuku, Yokohama, Kyoto, Osaka, and Iyotetsu (Matsuyama), Hanshin Umeda flagship store, Abeno Harukas, Daimaru Fukuoka Tenjin store, and Tsuruya department store. ○ Operating Company: PARCELLE Co., Ltd. | Parcel Co., Ltd. ○ Representative Director: Kotoe Shinada ○ Founded: 2013 (incorporated in 2015) ○ Head Office: 5F, Osaki Building, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002 ○ Corporate Website: https://parcelle.jp/ ○ Instagram: https://www.instagram.com/parcelle_jewelry/ ○ Official LINE: https://page.line.me/713ofhwa ○
小红书:https://www.xiaohongshu.com/user/profile/673ae7d8000000001d02c69d ■ Parcel Jewelry Official LINE Now Available
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-c2e274038400d3bcd76ad4b5a2ca7d6e-540×540.jpg At Parcel Jewelry, you can also enjoy the world of jewelry on our official LINE account. In addition to delivering the latest
information on new products and events, we also have a variety of content to add color to your daily life, such as the gem and jewelry column “Parcel Jewelry Spelling” and “Monthly Jewelry Wallpaper.” Please visit us via the URL above or the QR code on the left. We look forward to seeing you. Monthly Jewelry Wallpaper (Image)
https://prcdn.freetls.fastly.net/release_image/139789/171/139789-171-b3bcdda5b1e80808e93fcb7f29819c4f-720×1280.jpg Monthly jewelry wallpaper (image) For more information about this release

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