M Habit Co., Ltd. odül 5th anniversary event held in Omotesando.

[M-Habit Inc.] [odül] 5th anniversary event held in Omotesando. ​ M-Habit Inc. Press Release: August 3, 2025 [odül] 5th anniversary event held in Omotesando. A luxury jewelry brand that uses traditional Japanese techniques to expand globally will also be unveiled for the first time.
https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-c63c80346bf9c012d0d29fba3b6ecc35-2477×1858.jpg M habit Inc. (headquarters: Minato-ku, Tokyo), operator of the jewelry brand odül, will be holding the M habit inc 5th Anniversary LIMITED STORE 2025 at the Omotesando tiers gallery for three days from Thursday, August 28th to Saturday, August 30th, 2025, to celebrate the company’s fifth anniversary. This event will feature a wide range of jewelry, including the odül 2025 Autumn & Winter Collection, the lineup currently available on the online store, an event-exclusive deadstock jewelry market, and the newly launched luxury brand “maison TOI.”
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https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-9585f8b14b421111b100cd6cd2f8d782-2025×2700.jpg [Event Overview] M habit inc 5th Anniversary LIMITED STORE 2025 at OMOTESANDO ■Period: Thursday, August 28, 2025 to Friday, August 30, 2025 ■Location: Tiers Gallery (5-7-12 Jingumae, Shibuya-ku,
Tokyo/Omotesando) ■Business hours: 10:00 AM – 6:00 PM @odul.jewelry [odül | Official Online Shop] [maison TOI | Official Instagram] @maison_toi ■Special offer during the LIMITED STORE period. We have prepared a special gift to show our appreciation. 1. [Applicable to new Autumn/Winter items] Get 10% off all items when purchased in-store During this promotion, order new Autumn/Winter items in-store and receive a 10% discount. Be the first to experience the charm of our new jewelry and touch it for yourself. 2. [Limited Time Offer] All customers who visit our store will receive a 5% off coupon valid for our online store. All customers who visit our store will receive a free shipping coupon valid for future purchases on our online store. Simply access the QR code on the coupon and complete your membership registration to automatically receive the free shipping coupon. *Free shipping coupon valid from 10:00 AM on Thursday, August 28th to 11:59 PM on Tuesday, September 30th 3. [First-come, first-served purchasers] Receive a limited edition odül bracelet LIMITED Customers who purchase products at our store will receive a limited-edition original novelty item, the “odül Original Cord Bracelet,” on a first-come, first-served basis. *This offer will end while supplies last. Thank you for your understanding. 4. [Customers who spend ¥25,000 or more] Receive an original folding fan as a gift Customers who spend ¥250,000 or more (tax included) will receive an exclusive event-exclusive original folding fan as a gift. The fans are available in three colors.
https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-d571d7a14195b5c5542e407228bb83d1-1056×775.jpg 【Signature jewelry】 drawing series This popular series is based on the idea of “free jewelry unconstrained by convention,” and features moissanite set along freehand lines. New designs are released every year, and the stones are meticulously placed even along the fine lines, showcasing the artisan’s skill. It pairs well with any colored gemstone and is a staple item from odül.
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https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-66f3336d3f2007b1ba5316c88f99a1e6-2007×2700.jpg Oval Flower Series This series focuses on cuts and settings that allow the natural beauty of the stones to shine through. The matte finish of the metal plating creates an elegant appearance.
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https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-e3d26abe8e937389ab27179eb4bdcee0-2000×2667.jpg Bi-color 3-way square eternity ring This eternity ring features two types of stones, half and half. The bi-color design makes it a versatile piece, allowing you to choose the stone that best suits your mood.
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https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-0bb4fea444a3c0fb282921d54a292e22-1807×2700.jpg acorn ball ring This ring features a spherical stone set. It is designed to allow light to shine through the stone from all angles, revealing a variety of different expressions.
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https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-dbf36a9f35d44cb814af0b335fb8a22b-2592×3872.jpg We are releasing a selection of unreleased collections and archived items that have been quietly nurturing over the five years since our founding. We also offer rare stones. Look for that special piece. ■About odül This jewelry brand offers affordable natural stone jewelry starting at under ¥10,000, based on the theme of “treating yourself.” The 2025 Autumn & Winter Collection combines holiday glamour with everyday warmth. Additionally, the brand will host a sustainable deadstock market, reusing vintage parts and archived items. Image
URL: https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-70af505cf6d8958386d0ae860d257a33-3900×2601.jpg [odul | Official Instagram] @odul.jewelry [odül | Official Online Shop] Commitment to Affordable Prices and High Quality “I want jewelry, but I feel guilty about buying it for myself and prioritizing my family.” This was a comment that our CEO, Hirai, often heard when he was working as a writer for the magazine VERY. The brand odül was founded with the desire to provide such women with affordable jewelry in the 10,000 yen range as a way to treat themselves. Odül has independently developed its own supply chain in India and produces original jewelry. By eliminating intermediaries, it is able to offer high-quality jewelry at low prices. Even in our sixth year and beyond, we will continue to cherish our founding principles and offer rewarding jewelry that allows you to say “yes” to yourself without any guilt. ■About maison TOI A new brand launched in 2025. Based on the concept of “jewelry that will be passed down forever,” maison TOI aims to create “jewelry that will never be consumed.” Rather than focusing on passing trends or mass-produced beauty, we focus on sustainable and inheritable values, incorporating materials, techniques, and stories into our jewelry. For our first collection, we use deadstock natural stones from Kofu City, Yamanashi Prefecture, to create one-of-a-kind jewelry pieces crafted using traditional Kofu craftsmanship. We combine recycled silver adorned with diamonds to match the shape of the stones with handcrafted techniques. We are launching as a timeless jewelry brand centered on passing on not only our products, but also our techniques and passion.
https://prcdn.freetls.fastly.net/release_image/109018/4/109018-4-ac83bb30f0b9afa56f35cf65364cac7d-3900×2340.jpg [maison TOI | Official Instagram] @maison_toi *This email was sent