[NOELA] Announces New Brand Concept and Logo Design | Develops a Collection That Allows You to “Shine in Your Own Style” Hirota Co., Ltd. Press Release: August 8, 2025 To Members of the Media [NOELA] Announces New Brand Concept and Logo Design | Launches a Collection That Lets You Shine in Your Own Style NOELA, which celebrated its 15th anniversary this year, will undergo a rebranding process starting in September 2025. NOELA, the women’s clothing brand developed by HIROTA Corporation (Headquarters: Gifu City, Gifu Prefecture / President and CEO: Takaaki Hirota), will undergo a rebranding process starting in September 2025. The brand logo has been revamped based on the new brand concept, and while maintaining the attention to detail such as original prints and embroidery, the collection, which is more suited to everyday styling, will be gradually released at directly managed stores nationwide and on the official e-commerce site (https://noela.jp/).
https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-0a8cd00736c58ed4e3e086926c43da85-1000×650.jpg ▲2025AUTUMNCOLLECTION NEW CHAPTER ■New brand concept Whether it’s a piece for a special occasion or a style to brighten up your everyday life. While cherishing a sophisticated feminine essence, we add a real ease of wear that suits your current mood. We value the balance between neatness and casualness, and propose a wardrobe that will bring out your individuality no matter the occasion. A style that lets you shine in your own way, no matter what day it is. ■About the new brand logo While the new logo retains its previous soft impression, it has been transformed into a more urban and sophisticated design.
https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-815118d5d36c02c7dd65edd31b718d7f-1366×768.jpg ▲New brand logo [NOELA] ■2025 AUTUMN COLLECTION “Refined Romance” This season, we propose a style that combines urban elegance with a creative spirit, creating a sympathetic blend of classic and modern styles. The classic silhouette is elevated with decorative jewels and motifs, creating a sophisticated yet modern style. The 2025 Autumn Collection is a harmonious blend of royal elegance and sophisticated romance. 〈2025 Autumn Collection: https://x.gd/JHTZ1〉
https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-cb3cd54295b2b0099a219f26240509f5-1800×2700.jpg ◆Beaded double jacket ¥27,500 (tax included) ◆Wrap mini skirt ¥13,200 (tax included) ◆Curved line Boston bag ¥14,300 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-ee5f901a1e5e55d535aac4f442be8aa0-1800×2700.jpg ◆Shaggy knit scarf set ¥17,600 (tax included)◆ Tiered Shiny Skirt ¥16,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-5af6c756de4a355c6cc13640bca0eb78-1800×2700.jpg ◆Tweed Cocoon Jacket ¥35,200 (tax included) ◆Tweed Mini Jumper Skirt ¥20,900 (tax included) ◆Flared Sleeve Knit ¥9,900 (tax included) ■Rebranding Launch Party A rebranding launch party was held at Rand OMOTESANDO (4-24-3 Jingumae, Shibuya-ku, Tokyo) on Wednesday, August 6th and Thursday, August 7th, 2025, allowing visitors to experience NOELA’s new worldview.
https://prcdn.freetls.fastly.net/release_image/128339/19/128339-19-587cd9b73baf998cd2d1ba59c853fb98-1488×1100.jpg ▲Rebranding Launch Party: Wednesday, August 6th and Thursday, August 7th, 2025 【NOELA】 ＜concept＞ Whether it’s a special occasion or a style to brighten up your everyday life. While cherishing a sophisticated feminine essence, we add a real ease of wear that suits your current mood. We value the balance between formality and casualness, and propose a wardrobe that will bring out your individuality no matter the occasion. A style that lets you shine in your own way, no matter what day it is. Official Site: https://noela.jp/ instagram:
https://www.instagram.com/noela_official/ App:
https://yappli.plus/31sdm-noela-campaign_snsNL
shop:https://noela.jp/Page/shoplist.aspx
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