Japan Fashion Week Organization Rakuten Fashion Week TOKYO 2026 S/S will be held from September 1st (Mon) to September 6th (Sat), 2025. The annual theme is “Becoming the Joint of the World – JFW 20 + 20 -” as we move forward into the next 20 years.

[Japan Fashion Week Organization] Rakuten Fashion Week TOKYO 2026 S/S Held September 1st (Mon) – September 6th (Sat), 2025. “Becoming a Joint of the World – JFW 20 20” is the annual theme for the event, as we move forward into the next 20 years. ​ Japan Fashion Week Organization (General Incorporated Association) Press Release: August 11, 2025 To Members of the Media Rakuten Fashion Week TOKYO 2026 S/S will be held from September 1st (Mon) to September 6th (Sat), 2025. The annual theme is “Becoming a Joint of the World – JFW 20 20 -” as we move forward into the next 20 years. Japan Fashion Week, which has striven to create a fashion week unique to Tokyo, is celebrating its 20th anniversary. The Japan Fashion Week Organization (JFWO), a general incorporated association, is celebrating its 20th anniversary with the 2026 S/S season, having been established in 2005 as the “Fashion Strategy Council.” On this memorable occasion, we look back on the history of Tokyo’s unique fashion week, which has been built on the legacy of numerous designers. Building on this foundation, we renew our resolve for the next 20 years, aiming to create an even more compelling fashion week. Over the past 20 years, we’ve experienced the earthquake and the COVID-19 pandemic, and the world is constantly changing with the development of social media, leading to the emergence of various new forms of expression in fashion. However, we believe that the appeal of fashion shows, where you can truly feel the breath of people, will continue to have unchanging value. JFWO, which runs the fashion week, will be undertaking a variety of initiatives throughout the 2026 S/S and A/W seasons, marking the 20th anniversary of the event. Image
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https://prcdn.freetls.fastly.net/release_image/147556/8/147556-8-4210372caada79c76429245aa3112dae-821×1268.png Japan Fashion Week 20th Anniversary Press Kit (Release and Video) Produced
https://prcdn.freetls.fastly.net/release_image/147556/8/147556-8-6ebdd04999d338979596f5561105d4dc-1086×988.png Keywords: Cute / Tailored / Military & Work / Denim / Dress Japan Fashion Week 20th Anniversary Press Release To mark its 20th anniversary, JFW will explore Tokyo’s unique fashion culture, asking, “What kind of clothes have been created over the past 20 years?” and, “How have the class and formality inherent in Western clothing been reinterpreted through the filter of the times and the individual?” We have created a release that looks back on the history of JFW using five keywords as clues. Please take a look at it along with carefully selected looks from the vast 20-year history of JFW Fashion Week. Japan Fashion Week 20th Anniversary Press Release Download Link Japan Fashion Week 20th Special Teaser Movie “Fashion Tsushin” is a unique media outlet that continues to report on the global fashion scene with dynamic video footage and share it with the world. As JFW celebrates its 40th anniversary this year, we will look back on the past 20 years of the event through historical footage that can be considered a treasure of the Japanese fashion scene.
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https://www.youtube.com/watch?v=hmSlzHKlZB0 ︎ (C)︎INFAS.com (C)︎JFWO The feature-length film is scheduled to be unveiled on Friday, August 29th. *The release and video may be included in the 20th anniversary press kit. When publishing, please include the key visuals and necessary credits for the 2026 S/S season, as shown below. Rakuten Fashion Week TOKYO 2026 S/S Season Key Visual “The future doesn’t suddenly emerge.” Using the motif of the “design sketch,” the origin of fashion, we have unveiled a key visual that expresses respect for our accumulated history and hope for further development in the future. A “design sketch” is the first place where a designer’s pure creations are expressed. Sketches of various styles overlap to create one big wave, expressing the 20-year history of Tokyo Fashion Week and expectations for the future that lies ahead.
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https://prcdn.freetls.fastly.net/release_image/147556/8/147556-8-950ff6f22da9e89336c7fc48d2476cb8-1076×1332.png 【STAFF CREDIT】 CREATIVE DIRECTOR: SHUNSUKE KAGA (dentsu) ART DIRECTOR: YUSUKE IMAI (dentsu) COPY WRITER: KANA KOYAMA (UEDA-KE) CREATIVE PARTNER: KOTA YABANA (W&D PARTNERS) PRODUCER: EMI FUNABIKI (dentsu), YUYA SUZUKI (&WHISTLE) CREATIVE PRODUCER: YUMENO SUZUKI (dentsu Creative Force) DESIGNER: TOSHINORI OBUCHI, KOTOMI SHIMAZU (Fabrica) ILLUSTRATION: NOBUYUKI OKU, MAYO MITANI, YUKI NISHITANI ILLUSTRATION COORDINATOR: KAZUMI UESHIMA (sugar) RETOUCHER: DAISUKE ISOZAKI, REMI TERASHIMA, HIROTAKA ARAI, MAO NAOTSUKA (vons) Participating brands and show schedule announced Rakuten Fashion Week TOKYO 2026 S/S season will feature a total of 23 brands (20 official designer shows, including five first-time participating brands, and three partnership shows (five overseas)), including one brand presented through “by R,” a project organized by Rakuten Group, Inc. (hereinafter “Rakuten”) to promote the Japanese fashion scene and spread its appeal to the world. This season’s show will be held primarily at Shibuya Hikarie, with other brand-specific venues. Schedule list
https://rakutenfashionweektokyo.com/jp/schedule/ Brands Supported by the “by R” Project for 2026 S/S: Wednesday, September 3rd, 7:00 PM onwards by R is a project in which Rakuten promotes Japan’s fashion scene and shares its appeal with the world. The project supports the holding of shows by select brands during Rakuten Fashion Week TOKYO, Tokyo’s fashion week, on a par with Paris, Milan, London, and New York. Brand shops on Rakuten Fashion, the online fashion retailer operated by Rakuten, communicate the appeal of each brand through the sale of limited-edition items and create new fashion encounters for customers. Since 2020, by R has supported the holding of shows for approximately 16 domestic and international brands, adding color to Tokyo’s fashion community. Leveraging the strengths of the Rakuten Group, we also support the growth of brands both domestically and internationally. At “Rakuten Fashion Week TOKYO 2026 S/S,” we will support the runway show of “FETICO,” the brand created by designer Emi Funayama. For more information, please see the link below.
https://brandavenue.rakuten.co.jp/contents/fashionweek/ Brand Support Program Sponsored by Japan Fashion Week Organization (General Incorporated Association) “JFW NEXT BRAND AWARD” 2026 Award Winner: “mukcyen” (Yuka Kimura) Monday, September 1st, 1:00 PM – Shibuya Hikarie, Hikarie Hall A The brand support program “JFW NEXT” sponsored by JFWO Grand Prix winner Mussin of the “JFW NEXT BRAND AWARD 2026” will hold a runway show as the opening night of the event. *Please see below for the announcement of the JFW NEXT BRAND AWARD 2026 Grand Prix and other announcements.
https://rakutenfashionweektokyo.com/jp/topics/information/art_20250805_05/ TSUMORI CHISATO is holding a show to celebrate its 35th anniversary. There will also be an anniversary event open to the general public. Thursday, September 4th, 1:30 PM onwards To commemorate the 35th anniversary of the brand’s founding, designer Chisato Tsumori’s fashion brand, “TSUMORI CHISATO,” will be holding a show titled “35th Anniversary TSUMORI CHISATO (Heart) (Heart) Gratitude (Heart) (Heart) (Heart).” Haute Mode Hirata to hold show commemorating 100 years since its founding Wednesday, September 3rd, 3:00 PM – Shibuya Hikarie Hikarie Hall A To mark the 100th anniversary of the birth of the late Akio Hirata, a legendary modest (hat designer) in the Japanese fashion world, a fashion show will be held in which hats take center stage. Akio Hirata OHKO, the brand’s daughter Oko Hirata, who studied under him and continues to lead the atelier, will host “H.at,” whose granddaughter Saki Hirata serves as chief designer, and “saki et show,” a collaboration between Saki and her brother Sho Hirata. Based on a history spanning three generations, each show will reexamine the significance of hats in today’s world from their own perspectives, showcasing the inheritance and evolution of techniques and
sensibilities. This show is positioned as a “cultural challenge” that focuses on hat culture. Note: During the event (Monday, September 1st to Saturday, September 6th), the show will be livestreamed on the official website and official YouTube channel (with some exceptions). Please be sure to check it out.
https://www.youtube.com/@jfwofficial/streams
https://rakutenfashionweektokyo.com/jp/ Content open to the public Fashion Week will continue to be a time for discovering the joy and wonder of fashion, with content and events that the general public can enjoy, just like last season. Official Media WWDJAPAN Special Project “Invitation to Rakuten Fashion Week TOKYO” (Organizer: WWDJAPAN, Cooperation: JFW) This season, Rakuten In collaboration with WWDJAPAN, the official media of FWT, we will be holding a lottery to invite people who want to see a fashion show in person. Anyone who registers as a member of WWDJAPAN.com can apply. This project is designed to give the general public an opportunity to discover the “fun” and “greatness” of fashion, allowing them to experience the forefront of Japanese fashion at the venue. (Application deadline: Wednesday, August 20th) https://www.wwdjapan.com/articles/2169045/ “35th Anniversary TSUMORI CHISATO (Heart) (Heart) Gratitude (Heart) (Heart)” will be held at the “TSUMORI CHISATO” exhibition. To celebrate its 35th anniversary, designer Chisato Tsumori’s fashion brand, “TSUMORI CHISATO,” will hold a special exhibition at its official venue, Shibuya Hikarie 8F 8/COURT and 8/CUBE1, 2, and 3. Experience the world of TSUMORI CHISATO, which continues to offer a fantasy-filled, happy taste for adults. Dates: September 1st (Monday) – September 6th (Saturday) Venue: Shibuya Hikarie 8F 8/COURT and 8/CUBE1, 2, 3 Organizer: TC Co., Ltd. Event page:
https://rakutenfashionweektokyo.com/jp/the41th/event/tsumorichisato-2026ss/ Rakuten Fashion Week TOKYO 2026 S/S Event Overview Dates: Monday, September 1, 2025 – Saturday, September 6, 2025 Sponsor: Japan Fashion Week Promotion Organization (Chairman: Takeshi Shimoji; Secretary General: Hiroshi Komoda) Official Website & Social Media Website https://rakutenfashionweektokyo.com/jp/ Facebook
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