[FDC Products Co., Ltd.] “Genuine jewelry for everyday life” 4℃ carries out large-scale brand promotions all over the country
4℃ Press release: November 18, 2024 “Genuine jewelry for everyday life” 4℃ carries out large-scale brand promotions across the country Transportation advertisements and a try-on event where you can “enjoy jewelry more freely” are also available FDC Products Co., Ltd. (located in Shinagawa-ku, Tokyo; President and CEO: Ichiro Okafuji) is a jewelry brand that will celebrate its 50th anniversary in 2022. A large-scale brand promotion that provides new value to customers will be rolled out nationwide from November 18, 2024 (Monday).
https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-4e66d532b9c05f38f9039b1cd8c05923-2000×1300.jpg Aiming for the “new 4℃” for the next 50 years. Deploying a new message nationwide This brand promotion will be carried out nationwide under the theme of “cherishing yourself no matter what day you are” in consideration of the sensitivities of today’s women, who have diverse values. We will convey the multifaceted appeal of the 4℃ brand, which aims to express your individuality by wearing real jewelry in your everyday life. 4℃ is the only temperature at which fish can survive on the icy bottom. Just as the concept of “water” has multiple aspects that cannot be defined by a single form, women living today also have various aspects. We combine the elegance and freedom of water with the ever-changing moods of women, and aim to create jewelry that puts each woman in the spotlight in the modern world. From November 18th (Monday), the brand’s first “message advertisement” will be posted inside Ebisu Station. In addition, from November 25th (Monday), we will be releasing new visuals centered on the new mode-style line “The Tidal” and “FITTING COLLECTION”, an experiential event that “makes encounters with jewelry more free and fun” ” will be held at 4℃ stores across the country. New visuals that embody the evolving brand appear across the country “The Tidal” is a new line of mode style that fits the daily changing feelings of women, released as a new challenge for 4℃. The new visual depicts women’s real daily lives, which are not usually featured in jewelry or fashion visuals, such as daily shopping, lunch, work, time at home on holidays, and outings with friends. Not only that, but it also expresses the active mental movements of the women who live there, their own commitments, values, and curiosity. In each scene, “The Tidal” jewelry was shown shining dignifiedly. Transportation advertisements using this visual will appear in various parts of Tokyo such as Shinjuku, Ginza, Tokyo, Ebisu, and Ikebukuro, as well as major areas nationwide such as Yokohama, Osaka, Nagoya, Sapporo, Fukuoka, and Kobe from November 25th (Monday). Masu. ●Graphic
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https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-840419c98513a540d94da74780d9c518-1720×1217.jpg ●Signage video
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https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-b41078d882b49106b7fd41dcfe4f22f4-237×203.png The brand’s first “message advertisement” is also posted on the JR Yamanote Line From November 18th (Monday) to December 25th
(Wednesday), 4℃’s first “message advertisement” will be held at JR Ebisu Station. Nowadays, we are exposed to a variety of information such as rankings and reviews, and there are more and more situations in which we are not confident in our choices. 4℃’s first “message ad” is a time when Christmas is a time to reward yourself for all the hard work you’ve put in over the past year, and we want you to cherish the feeling in your heart of “I love this.” The content contains this wish.
https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-ea9d0d3fc7c0440790e27b9d9c4784bb-418×287.jpg “FITTING COLLECTION” is an experiential event that “makes encounters with jewelry more free and enjoyable”
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https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-2182f72c56a6f9d2dc1f1fd1ee95c5a7-3900×2334.jpg 4℃ operates an experiential jewelry shop called “Anonymous Jewelry Store,” which opened for a limited time last year. The store offers a “free experience trying on jewelry” where you can choose your favorite jewelry from a large selection of jewelry openly displayed without mentioning the brand name. Through this experience, we suggested that you encounter new jewelry that suits you and discover a new side of yourself when you try it on. And this time, we will be holding a new style try-on event for a limited time at 4℃ stores nationwide with the theme of “making encounters with jewelry more free and more fun”. At the event, many pieces of jewelry that are normally displayed in showcases will be on display for you to pick up. Customers can choose three types from 18 types of cards that match their mood that day, and freely try on the jewelry depicted on the back of their chosen card. You can pick up and try on jewelry according to your mood, making this an event where you can relax and find the jewelry that suits you best. Furthermore, the Daimaru Shinsaibashi store will be the first in the country to hold a POP UP event from November 20th (Wednesday) to November 26th (Tuesday), 2024. During the period, you can enjoy the “FITTING COLLECTION”, as well as special high-class jewelry available only at some stores, and jewelry from the brand “RUGIADA”, which has a beautiful shine that combines strength and gentleness. You can enjoy encountering jewelry that is hard to find in everyday life. About posted advertisements
[Transportation Advertisement] Ginza Station: November 25th (Monday) to December 1st (Sunday), December 9th (Monday) to December 15th (Sunday), 2024 Shinjuku Station: December 9th (Monday) to December 15th (Sunday), 2024 Tokyo Station: December 9, 2024 (Monday) to December 15, 2024 (Sunday) Ikebukuro Station: November 25th (Monday) to December 1st (Sunday), 2024 Ebisu Station: December 26, 2024 (Thursday) – January 31, 2024 (Friday) Minato Mirai Station premises: November 25th (Monday) to December 22nd (Sunday), 2024 *Some periods differ depending on the posting location Nagoya Station: December 2, 2024 (Monday) to December 15, 2024 (Sunday) Umeda Station: December 2, 2024 (Monday) to December 15, 2024 (Sunday) Sapporo Station: November 25, 2024 (Monday) to December 8, 2024 (Sunday) Hakata Station: November 25th (Monday) to December 1st (Sunday), 2024 Sannomiya Station: November 25th (Monday) to December 8th (Sunday), 2024 *Please refrain from making inquiries to station staff.
https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-9b376c544799887e0b2c11cd0f80a31c-1024×1076.png [Message advertisement] JR Ebisu Station Yamanote Line platform: November 18th (Monday) to December 25th (Wednesday), 2024 *Please refrain from making inquiries to station staff.
https://prcdn.freetls.fastly.net/release_image/19046/359/19046-359-dffb37a6718177d01717789668ede97c-418×287.jpg FITTING COLLECTION Overview [Implementing stores] ■Event period: November 25th (Monday) to December 6th (Friday), 2024 ■Holding stores: 4℃ Ginza Main Store / JR Nagoya Takashimaya Store / Osaka Takashimaya Store / Hakata Hankyu Store / Lumine Omiya Store / Daimaru Sapporo Store / Sogo Chiba Store / Sogo Yokohama Store / Hiroshima Parco Store / Daimaru Umeda Store / Sendai Parco 2 Stores/Kashiwa Takashimaya Station Mall Store/Lazona Kawasaki Plaza Store/Hankyu Umeda Main Store/Yokohama Takashimaya Store/Abeno Harukas Kintetsu Main Store/Daimaru Kobe Store/Tobu Department Store Ikebukuro Store/JR Kyoto Isetan Store/Daimaru Kyoto Store/Kobe Hankyu Store/Sogo Hiroshima store/Nagoya PARCO store [Daimaru Shinsaibashi store POP UP] ■Event period: November 20th (Wednesday) to November 26th (Tuesday), 2024 ■Venue: 4℃ Daimaru Shinsaibashi Store (1-7-1 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka Prefecture Daimaru Shinsaibashi Store Main Building 1F Event space on Midosuji side) ■Business hours: 10:00-20:00 [4℃ Official Website]
https://www.fdcp.co.jp/DefaultBrandTop.aspx?bid=4c-jewelry
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