From Iwate to the world Sustainable cashmere knits are now available at Huntsman, a men’s clothing store in London that is a purveyor to the royal family.

[From Iwate to the world] Sustainable cashmere knits are now available at Huntsman, a men’s clothing store in London that is a purveyor to the royal family ​
UTO Co., Ltd. Press release: November 22, 2024 [From Iwate to the world] Sustainable cashmere knits are now available at Huntsman, a men’s clothing store in London that is a purveyor to the royal family. Cashmere knit brand “UTO” from Kitakami City, Iwate Prefecture to the world
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-2b83f571855c28f5ae19ad42d5629a56-1000×800.jpg UTO Co., Ltd. (hereinafter referred to as UTO) (head office: Minato-ku, Tokyo; CEO: Toshikazu Uto), which manufactures
“high-quality cashmere knits” at its own factory in Kitakami City, Iwate Prefecture, is located below. CEO: Toshikazu Uto) plans, manufactures, and sells “custom-made” products according to the size of each customer. Starting this fall, we have started selling our products in-store and online at Huntsman
(https://www.huntsmansavillerow.com/), a men’s clothing store on Savile Row, the birthplace of London’s suits, that is a purveyor to the royal family. In October of last year, the company decided to carry the product in recognition of its high quality and the technology that enables custom-made cashmere knits, which are rare in the world. The store’s clientele includes celebrities such as kings, presidents, and Coco Chanel. As a brand from Kitakami City, Iwate Prefecture, we are challenging the world with “cashmere knits that are just for you”, made by craftsmen who put their passion into each piece.
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https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-ec33fa96adf9031387bb8a028ef2e77b-900×900.jpg Custom-made cashmere knits, rare in the world UTIO Co., Ltd. was founded in 1992 and is a knit brand specializing in natural materials. International” was launched. After that, they gave up on continuing the brand due to inventory issues and started a new brand again in 2000. We have launched a custom-made brand “UTO” specializing in cashmere, have our own factory, and have been working with cashmere for over 20 years, making each piece with the “warmth of our hands”. [UTO custom order] ・Color: 25 color variations ・Size: Wide range of sizes from S to 4L (more than 5L can be negotiated) “Length and sleeve length adjustment” possible ・Delivery: 3 to 4 weeks after order (1 month during busy season) It has been decided that it will be sold in eight countries around the world from fall/winter 2024, and the high level of “UTO” technology will be spread from Iwate Prefecture to the world We are transmitting to.
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-288810ad0e41728735925c87cdadbe05-1200×800.jpg Members of our own factory in Kitakami City, Iwate Prefecture Wear the best materials for a long time. Earth-friendly manufacturing “Cashmere” is made from the “downy hair” that grows on cashmere goats raised by pastoralists while grazing in the winter. I collect hair when it falls out. Cashmere is a “sustainable, earth-friendly natural material” that returns to nature after disposal. In addition, UTO’s cashmere knits are knitted according to the pattern of the body, sleeves, collar, etc. It is made using “formed knitting” which connects the pieces together. Compared to “cut and sew” fabrics, which are made by cutting knitted fabric, they can be made without any loss of material, and the seam allowances feel good against the skin and don’t lose their shape easily, making them comfortable to wear. Furthermore, we make cashmere knits through
“made-to-order/made-to-order” methods to avoid waste, rather than mass production. We make one for you, not just one out of thousands or tens of thousands of pieces.
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-b41d5c98e15a8ed8fba22321691054eb-900×900.jpg We will make each piece one by one.
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-2dfa58de48db40984194b8754223abe7-1200×1200.jpg The president visits the site in China and confirms traceability Started handling at Huntsman
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-6c26cff25e36656c8c221f7c41fa0859-1000×1008.jpg “The Huntsman” in Savile Row, London Founded in 1849, Huntsman, one of the oldest bespoke shops in London’s Savile Row, will start selling products with the double name “UTO” from September 2024. In 2023, our own sales representative swooped in with materials and products in hand to conduct business negotiations, picked up a sample, and said, “I’ve never seen a cashmere sweater like this before.” We decided to carry this product because we sympathized with the “Made in Japan quality and story (sustainability)”.
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https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-dd79962014cd1dd3e615197de694f43a-989×1024.jpg Sales scene at store
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https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-c3cfd3d152ba28686eeb7bf76e95024d-1620×1020.jpg Sold at online shop
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-05a5a1388e0cb5990c9f018831a288d1-1370×856.png (From Creative Director Campbell) The partnership between Huntsman and UTO represents a perfect blend of craftsmanship, sustainability, and luxury. The resulting collection of cashmere sweaters not only reflects the shared values ​​of both brands but also offers
unparalleled benefits to the wearer-combining sustainable sourcing and innovative manufacturing, to create a product that is unparalleled in its softness, warmth and longevity. The partnership between Huntsman and UTO represents the perfect marriage of craftsmanship,
sustainability and luxury. The resulting collection of cashmere sweaters not only embodies the shared values ​​of both brands, but also offers unparalleled benefits to the wearer. Sustainable sourcing and innovative manufacturing techniques combine to create products unmatched in softness, warmth and long-lasting quality. Comment from UTO representative Toshikazu Uto
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-ec91f0f7e9c80b29bc1bdf2a138fff94-1200×1200.jpg Born in 1950 in Shimabara City, Nagasaki Prefecture. He has a unique background in switching from the travel industry to the apparel industry, and is the CEO of UTO, Japan’s only brand that manufactures and sells 100% cashmere custom-made knitwear. He has been working with cashmere for over 20 years and has earned the nickname “Cashmere Doctor”, and has appeared in the media introducing knit care and written articles such as “Cashmere and Knit Stories” and “Reversing Branding for Small and Medium-sized Manufacturing Industries.” Enthusiasm for overseas expansion Over the past year, we have expanded our overseas business partners from zero to eight countries around the world (UK, Germany, Switzerland, America, Australia, South Korea, Hong Kong, and China). Overseas sales have only just started this year, so we are yet to see the effects of BtoC, but our products are being sold with sympathy for our “high quality,” “story,” and “made-in-Japan care.” 11/19 UTO craftsman awarded as “Iwate Prefecture Outstanding Skilled Person of Merit”
https://prcdn.freetls.fastly.net/release_image/112717/4/112717-4-f6185be2686dd2ed3550de24f4c43d39-740×740.jpg In the national award system, there is an award called “Excellent Skilled Worker (Modern Master Craftsman),” which is awarded by the Minister of Health, Labor and Welfare to craftsmen with high skills. On November 19th, Hidemi Tateshita, a UTO craftsman (manufacturing manager) and a member of the Iwate Factory’s initial startup, was awarded the “Skilled Merit Award” by Iwate Prefecture as a “knit product knitting worker.” ” was awarded. We received high praise for our technical expertise accumulated over 20 years and for our team-building that allows us to manufacture unique “custom order” products.