[Onward Kashiyama Co., Ltd.] “23-ku GOLF” and “PW CIRCULUS” The world’s No.1 Tea brand *First collaboration with “Lipton”!
Onward Kashiyama Co., Ltd. Press release: November 22, 2024 “23 Ward GOLF” and “PW CIRCULUS” The world’s No.1 Tea brand *First collaboration with “Lipton”! Proposing a new round style created by combining golf and tea Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Michinobu Yasumoto) offers golf wear brands “23-ku GOLF” and “PW CIRCULUS,” which are the world’s No. 1 tea brand. *We will be releasing our first collaboration item with Lipton. Pre-orders will start from 12:00 on November 23rd (Saturday/Holiday), and delivery is scheduled for around the end of December. *According to Euromonitor International; Total retail sales value share in the combined category of tea and tea-based beverages (2023)
https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-4d7e14ebaee29b11a2957827f7b0d7d5-1677×1123.jpg ■A new round style born from golf and tea During a winter golf round, a warm tee time is an important time to take a breather between holes. As the scene of enjoying tea on the golf course is gradually expanding, “23-ku GOLF” and “PW CIRCULUS” have created a vibrant and unique collaboration miscellaneous goods item unique to the Tea brand “Lipton.” This time’s collaboration items are a cart bag with a cute illustration of a pyramid (R)-shaped tea bag and a cap made of highly heat-retaining corduroy material from “23-ku GOLF”, and a milk tea bag from “PW CIRCULUS”. There are 3 types in total: 1 type is a cart bag with a tea bag-shaped pouch that has a patterned lining that makes it look relaxing. In addition, in conjunction with November, which is Tea Month, Lipton is implementing the Lipton Friends Campaign, in which new products in collaboration with various companies are introduced and posted every day on X. “23-ku GOLF” and “PW CIRCULUS” have joined the “Lipton Friends” group as they agree with “Lipton”s desire to cherish connections with loved ones even in busy daily lives. Please be sure to check out Lipton’s official X account ( @Lipton_Japan ) Please join the campaign by following us. ・Campaign application period: November 23, 2024 (Saturday/Holiday) 12:00 to December 7, 2024 (Saturday) 12:00
■“Lipton” × “23 Ward GOLF” Cart bag 7,920 yen (tax included) Color: Yellow/White
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https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-a3813a7cc13ba4b0a93ab0e77ccd4d20-1440×1728.jpg It is a playful design that hides Lipton’s iconic pyramid (R) tea bag motif inside the “23 Ward GOLF” logo. The top opening has a zipper that is convenient for everyday use. Pre-order site URL:
https://crosset.onward.co.jp/items/BO1PCW0011
Cap 6,930 yen (tax included) Color: Yellow/White
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https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-f74f6adaf920ed9377e552fa93fcd130-1440×1728.jpg Unisex version featuring Lipton’s bright yellow color. Made of corduroy material, it has more heat retention than it looks, making it the perfect item for winter rounds. Pre-order site URL:
https://crosset.onward.co.jp/items/HT1PCW0021
■“Lipton” × “PW CIRCULUS” Cart bag 8,800 yen (tax included) Color: Yellow
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https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-df04e5a676274ce1fb5a0b291e971524-1440×1728.jpg The surface is made of smooth nylon material that resists dirt and is easy to use even on rainy days. The inside of the bag has a cute milk tea print that makes a statement. A mini pouch imitating a pyramid (R)-shaped tea bag is included, and it is a playful gimmick that makes it fun to think about what to carry in the pouch. Pre-order site URL: https://crosset.onward.co.jp/items/BO7ICW0601 Sales store “23 Ward GOLF” Group official fashion mail order site “Onward Closet” https://crosset.onward.co.jp/shop/23ku-sport?du=2 Daimaru Sapporo Store, Matsuya Ginza Main Store, JR Nagoya Takashimaya, Matsuzakaya Nagoya Store, Hankyu Umeda Main Store, Shinsaibashi Parco, JR Kyoto Isetan, Daimaru Kobe Store, Kintetsu Department Store Wakayama Store, Kintetsu Department Store Nara Store, Daimaru Kochi Store, Iwataya Main Store 『PW CIRCULUS』 Group official fashion mail order site “Onward Closet” https://crosset.onward.co.jp/shop/pwcirculus?du=2 Shinsaibashi Parco About Lipton
https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-a5460a43db0bb980690bcce85a27dd46-425×441.jpg We are the world’s No. 1 Tea brand*, which carefully selects tea leaves based on over 130 years of tea research and commitment to quality, and sells tea that can be enjoyed casually and deliciously in over 125 countries. Lipton was born at the end of the 19th century from the philosophy of Sir Thomas J. Lipton, who wanted as many people as possible to easily enjoy high-quality tea, and now, with a brand philosophy of “directly from the tea garden to the teapot,” Lipton is committed to promoting well-being and health. Rising awareness is driving the global tea market. *According to Euromonitor
International; Total retail sales value share in the combined category of tea and tea-based beverages (2023) “23 Ward GOLF” Overview Image
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https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-60f6affbaf1ca0844bafc40208a35d1a-589×369.jpg “23-ku GOLF” debuted in 1996 and proposes an urban and sophisticated golf style for adults. Based on the concept of “Next standard for dressing on the green,” we offer products that are elegant,
comfortable, and make you feel good just by wearing them, to create your own unique style. Official Instagram:
https://www.instagram.com/23kugolf/ “PW CIRCULUS” Overview
https://prcdn.freetls.fastly.net/release_image/32937/130/32937-130-b18af1051015a6384ca428245863c2c9-794×647.jpg This is a brand that allows people who enjoy outdoor activities, especially golf, to spend their special time more freely and in their own way. CIRCULUS means “circle” in Latin, and we aim to expand our community by seamlessly connecting various activities. Official site: https://pwcirculus.jp/ Official Instagram:
https://www.instagram.com/pwcirculus/ Official LINE account: @pwcirculus
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