Seirin Co., Ltd. Lee and BLUE BLUE’s custom-made items that combine classic and unique sensibilities will go on sale from February 7th.

[Seirin Co., Ltd.] Lee and BLUE BLUE’s custom-made items that combine classic and unique sensibilities will be on sale from February 7th ​
Seirin Co., Ltd. Press release: February 6, 2025 Bespoke items by Lee and BLUE BLUE that combine classic and unique sensibilities will go on sale from February 7th. We will release carefully selected jackets and pants that are a fusion of “JELT DENIM”, which was adopted by Lee in 1925 as workwear denim, and BLUE BLUE’s original denim.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-d60a0d0b721009889b81f69122e656b8-1080×1080.jpg Focusing on denim and indigo blue, we develop simple and basic manufacturing Seirin Co., Ltd.’s original brand BLUE BLUE will release a special collection with Lee, which was founded in Salina, Kansas, USA in 1889. “JELT DENIM”, adopted by Lee in 1925 as workwear denim, will celebrate its 100th anniversary in 2025. This year, which marks a milestone, a special order with BLUE BLUE has been realized. The classic “JELT DENIM” and ‘s original denim are combined to create a one-of-a-kind item. This collection features high-quality daily wear that can be worn timelessly, based on Lee’s signature work jacket “91-B” and painter pants “11-Z.” Available in two colors: NAVY, which has just the right amount of fading, and BLUE, which has a hard wash. Sold at BLUE BLUE directly managed stores, HOLLYWOOD RANCH MARKET and SEILIN ONLINE SHOP. ■Flow jacquard pocket 91-B jacket
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-1ce1f70a6cc892a8f6449704f11550d7-1200×800.jpg ¥39,600/BLUE, NAVY/S-XL custom-made ‘s masterpiece work jacket “91-B”. It has just the right amount of room and has been adjusted to a short length to create a well-balanced silhouette.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-c03653911552385cccee06fd5032122d-1200×800.jpg The body uses Lee’s 10.5oz “JELT DENIM” using strong twist yarn. It combines the durability and lightness unique to workwear, and is thick yet comfortable. The pockets, collar, cuffs, and adjuster belt are made of BLUE BLUE’s original flow jacquard denim. The fabric is carefully woven with a complex pattern on a jacquard loom, and the indigo in the warp threads flow to create a unique texture. This is a piece with great attention to detail.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-c7e1a739ce393ce56ed46aae7848b7a7-1200×800.jpg
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-a7feb3bfa72228a97bbd0bd15b5e30d6-1200×800.jpg The front has a double zip design, allowing you to freely adjust the silhouette. The buttons have been changed to a less shiny design, and anchor buttons are used only on the right sleeve and left waist. It creates a realistic look that looks like it was damaged and replaced during use.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-087006311b6045dbaad9d02c4d20caa3-1200×800.jpg ■Flow jacquard pocket 11-Z painter pants
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-59a2413d9e347085e67e29055426fbea-1200×800.jpg ¥27,500/BLUE, NAVY/S-XL BLUE BLUE has made a special order for Lee’s masterpiece painter pants “11-Z.” Based on the painter’s pants, which are characterized by a loose silhouette that falls from the waist, the design incorporates elastic on the sides and allows for size adjustment.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-1673f7dd2979bf6ce5c5c8f2381feb1c-1200×800.jpg The main material is Lee’s 10.5oz “JELT DENIM”, which boasts high strength due to its highly twisted yarn. It has a firm thickness, yet is soft and comfortable to wear. This piece combines the durability and ease of movement that only workwear can provide.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-0bb545d8cf0616b145b55c52dfa36bdb-1200×800.jpg
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-0103cefb798583585c95208e26d1f8cd-1200×800.jpg The hip pockets and scale pockets are made with BLUE BLUE’s original flow jacquard denim. The fabric is carefully woven using a jacquard loom, and the indigo in the warp threads flow to create a unique texture. It has a chewy and thick texture and is soft like knit. Work details are applied throughout to create a design that combines functionality and individuality.
https://prcdn.freetls.fastly.net/release_image/67072/33/67072-33-bd6457cc82754896381a040a10de31b4-1200×800.jpg Lookbook ​ Brand Site ​
Official Website ​ Lee(R) Lee was born in Salina, Kansas, USA in 1889. With a history of over 100 years, we have left behind many masterpieces. While inheriting traditional details, it is characterized by a modern updated style, beautiful silhouette, and high quality that is unique to a denim manufacturer. BLUE BLUE “BLUE BLUE” started with denim shirts produced in the early 1980s. We pursue the ultimate in simple, basic daily wear by focusing on denim and indigo blue, which change beautifully the more you wear them. ■Release start date February 7, 2025 ■Development stores ・SEILIN ONLINE SHOP ・HOLLYWOOD RANCH MARKET (03-3463-5668) ・BLUE BLUE KOBE (078-954-8812) ・BLUE BLUE YOKOHAMA (045-663-2191) ・BLUE BLUE HAKATA (092-282-2251) ・BLUE BLUE KOKURA (093-561-0647) ・BLUE BLUE KYOTO (075-253-0605) ・BLUE BLUE NAGOYA (052-269-0422) ・BLUE BLUE GIFU (058-201-2720) ・BLUE BLUE OSAKA (06-6533-0103) ・BLUE BLUE SENDAI (022-748-7991) ・BLUE BLUE JAPAN (0476-32-6206) ・BLUE BLUE SAPPORO (011-596-0818) ■BLUE BLUE Online store ■BLUE BLUE Official website ■BLUE BLUE Official Instagram ■Special feature page ■Release page ■Inquiries regarding release Seilin Press Co., Ltd. seilin-press@hrm.co.jp TEL 03-3461-9043 Instagram／ LINE@ ／ Facebook