[Barneys Japan Co., Ltd.] Barneys New York launches the new “BARNEYS” logo! A limited-time store will also open at Harajuku Jingumae intersection. The store also offers a custom patch service where you can choose from around 300 types
Barneys Japan Co., Ltd. Press release: November 22, 2024 Barneys New York launches a new “BARNEYS” logo! A limited-time store will also open at Harajuku Jingumae intersection. The store also offers a custom patch service where you can choose from around 300 types.
https://prcdn.freetls.fastly.net/release_image/45848/208/45848-208-0329be2c8bb7c8a03617b6b16b5c4b23-1280×800.png Barneys Japan Co., Ltd. (Headquarters: Chiyoda, Tokyo, President: Penny Luo) will launch a new “BARNEYS” logo from the 24th fall/winter season. This is the first time that Barneys New York has created an official logo other than its existing brand logo. A new logo has been created that aligns Barneys New York’s cherished philosophies of “TASTE, LUXURY, HUMOR” with the current times. “BARNEYS” will be featured on casual items such as hoodies, T-shirts, and caps, and will be available at Barneys New York stores and online stores from the end of November. In addition, this time’s main visual uses an AI model. The hope is that “BARNEYS” will reach everyone regardless of gender or race. Furthermore, as a promotion to commemorate the birth of “BARNEYS”, a limited-time store “BARNEYS CORNER” will be opened in Harajuku (6-4-1 Jingumae, Shibuya-ku, Tokyo) from Friday, November 29, 2024 until 2025. We will be open until February 2nd (Sunday). Image
URL: https://prcdn.freetls.fastly.net/release_image/45848/208/45848-208-663322f1c51e261bcf94bcffc1fefe1f-3900×2925.jpg Barneys in the U.S.A. The store has a retro atmosphere inspired by the store when it was founded in New York, and you can find clothing and bags with “BARNEYS” printed in pop colors. We also offer a paid patch customization service where you can choose from approximately 300 types, so you can enjoy customizing tote bags and other items to unique specifications. “BARNEYS CORNER” Store opening period Friday, November 29, 2024 – Sunday, February 2, 2025 Address 6-4-1 Jingumae, Shibuya-ku, Tokyo Business hours 11:00 – 20:00 *Business hours are subject to change depending on circumstances.
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