Eco Builds Co., Ltd. A security company and a reflective material professional have teamed up again to release the functional goods “FUTURE shoelaces” that reflect the aurora at night! !

[Eco Builds Co., Ltd.] A security company and a reflective material professional have teamed up again to release the functional goods “FUTURE shoelaces” that reflect the aurora at night! ! ​
Eco Builds Co., Ltd. Press release: February 7, 2025 A security company and a reflective material professional have teamed up again to release the functional goods “FUTURE shoelaces” that reflect the aurora at night! ! Uses patented aurora reflector thread to add reflective material to your feet. Perfect for kids returning from cram school or running at night!
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-2b5ffbce4b5ed463be24e174ed39d7a0-1767×992.png Eco Builds Co., Ltd. (managed by KEIBEADS(R) | Fukui City, Fukui Prefecture / Representative Director: Miho Hasegawa), a group company of Daiichi Keibiho Hosho Co., Ltd., which has been working to protect regional safety for many years, will begin recruiting shoelaces that reflect the aurora on the crowdfunding site “Wakutan”. The recruitment period will be from February 7, 2025 (Friday) to March 17, 2025 (Monday), and the goal is to reach a target amount of 50,000 yen. URL: https://waku-tan.jp/project-detail/358
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-caf02df7814effea7e1cf5a9b34d8ae6-1600×900.png Reflective material that shines in the aurora! The reflector used this time is not the conventional silver reflective material, but uses a special reflective material called LIGHT FORCE(R), which has the property of reflecting like an aurora. It’s bright enough to be visible even from a distance, and reflects car lights, so just wearing it will prevent accidents at night.
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-362b9e395bbc0f07ad057fa90c17b2ea-1600×900.png Using aurora reflector thread! Ultra-thin slit of “0.375mm”! KEIBEADS products used the fabric type of aurora reflector, but for shoelaces this time, for the first time, KEIBEADS used a thread type made by cutting the aurora reflector fabric into ultra-fine slits. Product features
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-7de459ec3630eda24483fbdac63d8960-1714×976.png LIGHT FORCE(R) Using LIGHT FORCE(R), a patented aurora reflector (retroreflective material with iridescent light) from Marujin Co., Ltd., a company in Fukui Prefecture, it can be seen brightly from car headlights even 57 meters away, improving visibility for drivers at night.
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-5f6e23a3b108029b5ce9a8fd0bbf9dd0-1600×900.png MADE IN JAPAN The factory that manufactures shoelaces is Futakuchi Seishi Co., Ltd. (founded 62 years), a rubber-filled narrow fabric factory in Kahoku City, Ishikawa Prefecture.
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-ef12dfe155fc9fd29926d00d4298c78e-3900×2925.jpg Color variations 7 colors available (upper row: white, gray, red, khaki / lower row: black, brown, purple) Product details Material: Polyester: Approx. 87%, Reflective thread: Approx. 13% Width / Approx. 7mm Shoelace length/approx. 120cm Color: White, black, gray, red, purple, brown, khaki Planning / Japan (KEIBEADS) Manufacturing / Japan *The color may differ from the actual product depending on your monitor settings, room lighting, etc. [Makuake Project Overview] ■Project: “Working with a security company to create FUTURE shoelaces that shine in the aurora borealis, with safety on the roads at night as our top priority!” ■Recruitment sales period: February 7, 2025 (Friday) 12:00 to March 17, 2025 (Monday) 18:00 ■Product shipping: Products will be delivered sequentially from late May ■Color options: White, black, gray, red, purple, brown, khaki ■Size options: Approx. 120cm ■List price: 1,800 yen (tax included) *Wakutan special discount available ■URL: https://waku-tan.jp/project-detail/358
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-7434c03e4e3381e9b0e7061613921aa7-2079×984.png 【 KEIBEADS(R) 】 Main business details ■APPAREL・GOODS Together with security companies, we plan and sell reflective items that prioritize people’s safety and security ■EVENT Planning and management of events to consider the possibilities of “security companies” and “reflective materials” together with security companies *Dark reflex maze (patent pending) ■SNS Activities to spread the use of reflective materials using SNS
https://prcdn.freetls.fastly.net/release_image/131852/10/131852-10-7afbce84c16eeef17e93e9b86199fc75-1450×854.png 【Planning】 Eco Builds Co., Ltd. Eco Builds Co., Ltd. is a group company of Daiichi Security Insurance Co., Ltd. (Fukui City), which has been working to protect local safety for many years. We operate KEIBEADS(R) (planning and selling products and planning and managing events that put people’s safety and security first).