HAPPY NOCNOC launched in Japan! New proposal for “Link Coordination”

HAPPY NOCNOC launched in Japan! New proposal for “Link Coordination” ​
Ptmind Co., Ltd. Press release: February 10, 2025 Dear members of the press HAPPY NOCNOC launched in Japan! New proposal for “Link Coordination” − What is the new challenge that Ptmind, which supported VIVAIA’s success in growing to several hundred million yen, is launching − Ptmind Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Robin Zheng, hereinafter referred to as the “Company”) leverages its track record in operating the web experience optimization platform “Ptengine,” which is used by 200,000 people around the world, and the market development know-how of the global women’s shoe brand “VIVAIA,” which has grown to hundreds of millions of yen in monthly sales in just two years, to create a new apparel and footwear brand, HAPPY. We operate and support NOCNOC (Happy Knock Knock)’s expansion into the Japanese market. Sales will begin on the official online store from February 10, 2025 (Monday), and we will propose a new style centered on “Link Coordination”.
https://prcdn.freetls.fastly.net/release_image/71180/26/71180-26-614bf767aee1bf269629bc2fa53abb20-1920×1280.png ■ “Link” instead of “matching” ─ HAPPY NOCNOC brand concept HAPPY NOCNOC is a fashion brand that proposes a new style that combines “light outdoor” and “ageless” with a focus on “link coordination.” • Link Coordination: Enjoy casually coordinating your outfit with your family, siblings, friends, and partner. • Light Outdoor: Lightweight and easy to move around in, it is practical and can be used not only for daily use but also for outdoor activities. • Ageless: We offer items designed to be enjoyed by a wide range of generations, regardless of gender or age. ■ Reproducing the formula of breakthrough that achieved monthly sales of several hundred million yen in two years ─ Making HAPPY NOCNOC the second success after VIVAIA As a software company whose main product is the web experience optimization platform “Ptengine”, Ptmind has widely supported many companies in optimizing their data utilization and promotions. In fact, we helped VIVAIA enter the Japanese market from scratch, and in just two years, we have grown to monthly sales in the hundreds of millions of yen. VIVAIA’s growth has been achieved by breaking all-time sales records for the Shinjuku Isetan pop-up store and ranking #1 in the apparel category in the U.S. with an annual growth rate of 654.6%* in 2023*, due to detailed user behavior analysis using Ptengine, continuous site improvements, and the contribution of Ptmind’s unique data-driven marketing method. Based on this track record, Ptmind will fully operate and support HAPPY NOCNOC’s expansion into the Japanese market. But we’re not just about brand success. Like VIVAIA, Ptmind’s mission is to share the practical knowledge gained from operating HAPPY NOCNOC with the industry and partners, and to support the realization of data-driven marketing for many companies. At HAPPY NOCNOC, we will breathe new life into the Japanese fashion market by leveraging our knowledge of user behavior analysis and promotion optimization using Ptengine, while proposing new value that parents, children, and partners can enjoy together. *Related article: VIVAIA, a women’s shoe brand co-managed and supported by Ptmind, ranks first in the official online 100 fastest growing companies in the apparel & accessories field ■ Product overview
https://prcdn.freetls.fastly.net/release_image/71180/26/71180-26-1f2844143f31ed158ae890a8505fd5aa-1432×1902.jpg NOC-All Weather Windbreaker From ¥13,430 (tax included) Made of all-weather, windproof, water-repellent, and breathable material. From early fall to early spring, from town use to outdoor activities, it has a stylish design that can be used as the focal point of your coordination. (For product details, click here)
https://prcdn.freetls.fastly.net/release_image/71180/26/71180-26-eae42a9a4c5b0fc45c7199e6039940cb-1478×1962.jpg NOC-Shine windproof pullover From ¥6,270 (tax included) Made with a glossy material created using proprietary technology, it combines excellent windproofing and lightweight properties. You can wear it comfortably even on chilly days, and the unisex silhouette is perfect for link coordination. (For product details, click here)
https://prcdn.freetls.fastly.net/release_image/71180/26/71180-26-21156fef9406fd7099572c716bbbaa01-1501×1996.jpg NOC-Shine windproof shorts From ¥3,530 (tax included) Balances ease of movement, durability, and design. The silhouette is easy to wear regardless of the season, and it will accent your casual link coordination. (For product details, click here) ■ Sales information ・Sales start date: Monday, February 10, 2025 ・Official online store: https://happynocnoc.jp/ ・Official Instagram:
https://www.instagram.com/happynocnoc_jp/ ■ Company profile ・Company name: Ptmind Co., Ltd. ・Representative: Representative Director and CEO Robin Zheng ・URL: https://jp.ptmind.com/ ・Head office: Frontier Grand Nishi-Shinjuku 10F, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo ・Established: December 2010 ・Capital: 100 million yen