Masanori Morikawa has been appointed as the new creative director of “HUMMEL 00”.

Masanori Morikawa has been appointed as the new creative director of “HUMMEL 00”. ​
SSK Co., Ltd. Press release: February 10, 2025 Masanori Morikawa has been appointed as the new creative director of “HUMMEL 00”. At “Rakuten Fashion Week TOKYO” in March, she performed her first runway show since her appointment.
https://prcdn.freetls.fastly.net/release_image/51499/707/51499-707-276b105a8bbce0981b1ac793f5e4956a-1920×1080.jpg “HUMMEL 00” is a fashion line by the Danish sports brand “HUMMEL,” which will celebrate its 100th anniversary in 2023, and focuses on urban lifestyles. Launched in the spring/summer season of 2025, it proposes clothing that can be worn not only by sportswear but also by people of all races, ages, occupations, and occasions. Masanori Morikawa, the founder and designer of BASICKS, will be appointed from the 2025 fall/winter season, which is the second season. He has also decided to hold his first runway show since taking office at Rakuten Fashion Week Tokyo, which will be held in March.
https://prcdn.freetls.fastly.net/release_image/51499/707/51499-707-7e6e9d2e02d3e8ba62b8d5deaed64f00-1200×1500.jpg “The concept is “New Heritage.” We have a long history since our founding in 1923, and there are many archives of paintings.We want to arrange it in a modern style and incorporate it into urban, adult sportswear.The “Bumblebee” representing the bumblebee, which is the origin of the brand name, and the “Chevron pattern” with a V-shaped pattern are very eye-catching, so we have chosen Hummel. We plan to make use of this in “O” as well. One of our themes is to create a design that people with no interest in sports will want to pick up. “BASICKS” is basically made with sustainable materials, so we want to incorporate that as much as possible.
https://prcdn.freetls.fastly.net/release_image/51499/707/51499-707-5bc4cab0e92707afd54594d841d15d62-1200×1500.jpg
https://prcdn.freetls.fastly.net/release_image/51499/707/51499-707-ac5b43eafe7075b1b33264b7ff91d106-816×1000.jpg Masanori Morikawa Born in 1984. Established “CHRISTIAN DADA” in 2010. 2015 Mainichi Fashion Awards New Received the People’s Award and the Shiseido Encouragement Award. 2016’s youngest Japanese artist, Paris Collection official schedule A show will be held at Le. Selected as one of the 10 “10 Asian Designers to watch” in Hong Kong in 2017. Established “BASICKS” in 2021. hummel Founded in 1923, from Denmark. A sports brand where tradition and innovation intersect with the iconic chevron design. Hummel is a Danish sports brand founded in 1923. By fusing the iconic chevron design with the beautiful functionality of Scandinavia, we offer a style that transcends the boundaries between sports and streetwear. While supporting many sports scenes including soccer and handball, we also develop clothing that blends into everyday life. It is a brand that continues to stay relevant to the times through modern design and sustainable initiatives while valuing tradition.