Barbour announces collaboration with NOAH
Barbour partners Japan Co., Ltd. Press release: March 4, 2025 Barbour announces collaboration with NOAH ~Release of a sea-themed capsule collection with eye-catching pastel colors~
https://prcdn.freetls.fastly.net/release_image/105943/48/105943-48-e8b2d1557fa5018b9afb63fa53920c60-1980×2475.jpg British lifestyle brand Barbour and New York-based men’s brand NOAH, which embodies culture, have teamed up once again to release a sea-themed capsule collection from their Spring/Summer 2025
collection. Inspired by Barbour’s traditional menswear and Noah’s surfing and skating styles, this collection features items based on archival designs with a youthful, rebellious edge unique to Noah. There will be 2 types of jackets, 2 types of sweatshirts, and 2 types of T-shirts. Barbour Menswear Director / Ian Bergin “Noah is a truly authentic brand born from a love and immersion in subcultures like surfing, skating and music. This free thinking is carefully integrated into Barbour’s signature archival designs, resulting in a collection that is both playful and respectful of our menswear legacy.” This collection is inspired by the northeast coast of the United States. The pastel color palette from the “sea hut” is perfect for warmer climates. The collection’s “Northeast” sweatshirt pays homage to both brands’ roots along the Northeast coast, while the floral-print T-shirt is a nod to the flowers that bloom along America’s coasts. Noah Founder / Brendon Babenzin “For us, Barbour is a brand that has always been dear to us. Barbour has been a part of our landscape for as long as I can remember. Barbour is a timeless, practical brand that is inseparable from our lives.” This collection will be on sale from Friday, March 7th at Barbour’s directly managed stores and official online store.
https://prcdn.freetls.fastly.net/release_image/105943/48/105943-48-b4a7f51415da04b87b123443754d4348-1980×2475.jpg Barbour X Noah Wading Casual Jacket ¥77,000 (tax included) Barbour X Noah Wading Casual Jacket A model inspired by Barbour’s Spey jacket, which was originally created as a fly fishing jacket. This piece retains Spey’s iconic cropped length and boxy silhouette, which goes well with high-waisted pants, and features two patch pockets and Spey’s signature D-ring design. Available in 3 colors: mint green, brown, and black. Made of a thin cotton material that is perfect for the spring and summer seasons.
https://prcdn.freetls.fastly.net/release_image/105943/48/105943-48-d4ed787a45d7df917c31dcc005424d50-1980×2475.jpg Barbour X Noah Madras Bedale Casual Jacket ¥92,400 (tax included) Barbour X Noah Madras Bedale Casual Jackett The bidet jacket was designed by current president Margaret Barbour in 1880 and is famous as a horse riding jacket. Noah takes this famous jacket and finishes it off with a madras check in an eye-catching pink color. Image
URL: https://prcdn.freetls.fastly.net/release_image/105943/48/105943-48-5ac1ab6e5dc3e901d1f756ed8977fc27-1980×2475.jpg Barbour × Noah Northeast Sweatshirts ¥29,700 (tax included) Barbour X NoahClothing The lineup includes T-shirts, sweatshirts, and hoodies. Inspired by Barbour’s archive catalog design, this stealth blue Barbour X Noah Archive Swan T-Shirt features a swan swimming in a dark sea. In contrast, the pastel pink Barbour Barbour x Noah Northeast Sweatshirts celebrate the beautiful coastal roots of both brands. About Barbour Founded in 1894 by John Barbour in South Shields, a port town in the northeast of England. The company began by providing highly water-repellent outerwear for dock workers working in the harsh climate of the North Sea. Barbour’s collection, synonymous with British countrywear, is now a wide-ranging, high-fashion lifestyle brand. Passed down by the Barbour family for five generations and celebrating its 130th anniversary this year, Barbour is sold in more than 55 countries around the world, including Germany, Italy, Spain, France, the United States and Japan. In 2020, Barbour launched “Wax for Life.” In addition to rewaxing and repairing, which was introduced in 1921, as part of our sustainable activities, starting in 2019, we have an upcycling program in which we collect wax jackets that customers no longer need, reborn them without throwing them away, and then clean, repair, rewax, and resell them as needed. We carry out sustainable activities in which a one-of-a-kind jacket is passed on to its new owner. In May 2024, current fifth-generation chairman Margaret Barbour was awarded a Royal Warrant by the King of England for the manufacture of outerwear, footwear and accessories. About NOAH Noah is an American clothing brand founded in 2015 by Brendon Babendin and Estelle Bailey-Babenzin. Brendon and Estelle’s free-thinking vision of combining a rebellious spirit in music, skate and culture with a deep understanding of menswear classics has long been at the core of the brand. Noah was created to unite and bring these passions to life in an uncompromising pursuit of quality, integrity and originality. Not only a clothing designer, but a gatekeeper of all styles, Brendon is widely respected and recognized for his unparalleled dexterity and foresight. He launched Noah with his wife Estelle in 2015 after working for more than 15 years as Supreme’s design director.

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