TAG Heuer becomes official F1 Academy partner and timekeeper
LVMH Watches & Jewelry Japan Co., Ltd. TAG Heuer Press release: March 5, 2025 TAG Heuer becomes official F1 Academy partner and timekeeper Partnering with a race series to develop the next generation of female drivers
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https://prcdn.freetls.fastly.net/release_image/2796/453/2796-453-ea8508edbd8f00514ee34840bbc2d23e-732×294.png February 27, 2025 – In 2025, Swiss luxury watch brand TAG Heuer will team up with F1 Academy as the official partner and official timekeeper of the race series, which is highly regarded in all fields of motorsport, from F1 to endurance racing and historic events. F1 Academy is a Formula 4 racing series that trains the next generation of female racing drivers, with the mission of increasing women’s participation in motorsports. Since its creation in 2023, the series, alongside F1, has not only provided a platform for female drivers to compete, but also provided them with the highest level of support to progress to higher levels of racing.
https://prcdn.freetls.fastly.net/release_image/2796/453/2796-453-43abb8cb293c3296a39167405942cc42-2160×2700.jpg In 2025, F1 Academy races will span seven countries and three continents, and will be held at F1’s most iconic circuits such as Shanghai, Jeddah, Miami, Montreal, Zandvoort, Singapore and Las Vegas, creating an international race series filled with intense and thrilling battles. Featuring well-known teams from F1’s other support racing series such as Prema, Campos, Rodan, MP, Art GP and Hitech, the F1 Academy provides a clear pathway for talented female drivers to step up. Featuring TAG Heuer-inspired liveries, the F1 Academy cars are manufactured by Tatoos and designed to balance performance, safety and driver development, making them the ideal platform for young female racers to rise through the ranks of motorsport. Featuring a carbon monocoque chassis that complies with 2021 FIA safety standards, the machine incorporates advanced safety features such as stainless steel halos, anti-intrusion panels and wheel tether cables. Powered by an Autotechnica 1.4L turbocharged engine that produces 174 horsepower, it accelerates from 0 to 100 km/h in just 3.6 seconds. Top speed reaches 240 km/h.
https://prcdn.freetls.fastly.net/release_image/2796/453/2796-453-d0626fbe62a98f33aa26c4d765d57f28-3900×1950.png A perfect place to hone your driving skills, this machine offers the best of speed, safety and accessibility. The car’s aerodynamic performance makes overtaking easier, while also preparing drivers to take on higher category races such as Formula Regionals and F3. The car’s easy-to-use power-to-weight ratio also enables young drivers to learn vital skills in handling, strategy execution and racemaking, ensuring an essential step for drivers looking to advance their motorsport career.
https://prcdn.freetls.fastly.net/release_image/2796/453/2796-453-c1007eed1387beb309c4cf250769953b-3900×2601.jpg F1 Academy also supports grassroots motorsport activities for women through F1 Academy Discover Your Drive, a global initiative aimed at promoting women’s participation in motorsport both on and off the track. The initiative also supports karting programs at the circuit, such as the Champions of the Future Academy programme, helping to identify talent and create a clear pathway for racers who excel in karting to move up through the single-seater ranks. One such talented young female driver is 17-year-old Iva Anagnostiadis from Australia. A rising star from a racing family, Iva started karting at just six years old, inspired by her mother’s passion for motorsport. Having won a number of impressive domestic races and represented Australia at the World Motorsport Games, she is now aiming to become the first Australian female driver in F1. Highlights of Iva’s illustrious career include strong results in the Indian F4 Championship, participation in test programs for Rodin Motorsport and Argenti Motorsport, and numerous podiums in the Australian Karting Championship. Iva’s ambition and talent make her one of the most exciting prospects in motorsport today. The TAG Heuer operated by Hitech machine and racing suit that Aiva will be behind the wheel of will be wearing the iconic colors of red, white and black, symbolizing TAG Heuer’s precision and heritage. The machine’s cover also features the phrase “IT’S NOT A MAN’S WORLD ANYMORE,” demonstrating TAG Heuer’s commitment to nurturing and empowering female talent.
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https://prcdn.freetls.fastly.net/release_image/2796/453/2796-453-ed13e263104cc66ee5e6d612b204b251-2160×2700.jpg “We are proud to welcome TAG Heuer as the official partner and first official timekeeper of the F1 Academy from 2025. This partnership reflects our shared commitment to developing female talent and our desire to accelerate change in our sport. Motorsport is definitely no longer a male-dominated world.” (Susie Wolff, Managing Director, F1 Academy) “F1 Academy’s values align not only with innovation and performance, but also with our egalitarian ethos and openness to all, which makes them the perfect complement to TAG Heuer’s core beliefs and aspirations. By becoming the official partner and official timekeeper of F1 Academy, we are proud to continue our storied connection with motor racing.” – TAG Heuer CEO Antoine Pin) Image
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