Mash Holdings Co., Ltd. emmi Celebrating the brand’s 10th anniversary, the shopping bag has been renewed with a minimal design that embodies the spirit of the brand.

[Mash Holdings Co., Ltd.] [emmi] Celebrating the brand’s 10th anniversary, the shopping bag has been renewed with a minimal design that embodies the brand’s spirit ​
Mash Holdings Co., Ltd. Press release: March 6, 2025 [emmi] Celebrating the brand’s 10th anniversary, the shopping bag has been renewed with a minimal design that embodies the brand’s spirit. Uses sustainable materials such as bamboo fiber and SFC certified paper for a sporty design
https://prcdn.freetls.fastly.net/release_image/18505/3152/18505-3152-870ea7f627dd6a974de2969ee490c651-2250×2250.jpg Emmi, a women’s brand that handles daily wear and yoga wear developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo), will renew its shopping bags in commemoration of the brand’s 10th anniversary. Starting from March 6th (Thursday), NEWoMan Shinjuku store, Lumine Yurakucho store and 6 other stores will be renovated, and other stores will also be replaced in due course. About the new shopping bag The base material has a natural and craft feel, and the handle is decorated with a bright blue cord inspired by the blue sky, giving it a sporty look. In addition, the raw materials used are sustainable materials such as bamboo fiber and SFC-certified paper, reflecting the brand’s spirit.
https://prcdn.freetls.fastly.net/release_image/18505/3152/18505-3152-4a1ef0431ee009eb406d85d0a61e39e1-862×1150.jpg 1. FSC base paper is used for the paper bag part In the 1980s, a boycott movement against tropical timber broke out in Europe and the United States due to concerns that tropical timber was linked to environmental destruction and human rights violations. The need for a certification system that could distinguish and purchase wood from properly managed forests was considered, and in 1994, the Forest Stewardship Council (FSC) was established by environmental NGOs, forestry companies, forest products trading companies, and indigenous groups from 26 countries to prevent deforestation. At emmi, we use FSC-certified paper for existing shopping bags and hang tags, and recycled polyester for name tags and quality display tags, and continue to select materials that have as little impact on the global environment as possible.
https://prcdn.freetls.fastly.net/release_image/18505/3152/18505-3152-6328cd826094f522af0e037f8beb87a6-862×1150.jpg 2. Handle part is made of 100% bamboo fiber Bamboo fiber is a type of regenerated cellulose fiber, extracted from high-quality natural bamboo and processed using special technology. Bamboo fiber is a new type of fiber woven from bamboo. Since bamboo does not require manual cultivation, it does not even require pesticides or fertilizers in its wild state, making it a plant that can grow without placing any burden on the natural environment. Additionally, it grows quickly enough to become a mature tree in just three years, making it a sustainable material in terms of resource supply. ▪Features of bamboo fiber 1 Excellent antibacterial power Since ancient times, bamboo and sasa have been valued for their excellent antibacterial properties and have been used to preserve food. Natural antibacterial bamboo fiber is a fiber that utilizes the excellent natural antibacterial power of bamboo using a unique manufacturing method. Because it is difficult for bacteria to grow, it is also used in towels and medical products that come in direct contact with the skin. 2 Eco-friendly materials Bamboo is a very vigorous plant that can grow more than 1 meter in one night during the growing season. There is no need to plant seeds every year and there is no need to spray pesticides. It is an ecological material that can be used without reducing resources by managing it properly and cutting down only mature trees. About the new shopping bag renewal Renewal date: Thursday, March 6 NEWoMan Shinjuku store/LUMINE Yurakucho store/Atre Ebisu store/Omotesando Hills store/JR Nagoya Takashimaya store/Hakata Hankyu store *Other stores will be changed sequentially. *Shopping bags will only be handed out when making purchases at directly managed stores. • About [emmi]
https://prcdn.freetls.fastly.net/release_image/18505/3152/18505-3152-852fadc5eada66ad785f90cc3324e572-2741×1755.jpg Based on the clear mode concept, we offer basic and sophisticated daily wear for adults, as well as relaxing yoga wear that incorporates fashion trends. Paired with sneakers, which have become an
indispensable part of the feet of active women, we offer styling that fits the diversifying lifestyles of women. [emmi Official Online Store] http://emmi.jp/ 【Instagram】 ＠emmi.jp＜
https://www.instagram.com/emmi.jp/ ＞ @emmiyoga_official＜
https://www.instagram.com/emmiyoga_official/ ＞ 【emmi Official X】 https://x.com/sneakersbyemmi?s=21