[Fujiya] [Fujiya] A cute design where you can enjoy Peko-chan with various expressions! Peko×OUTDOOR PRODUCTS limited item release
Fujiya Press release: March 14, 2025 [Fujiya] A cute design that allows you to enjoy Peko-chan with various expressions! Peko×OUTDOOR PRODUCTS limited item release On sale from Friday, March 28, 2025 at Fujiya Western confectionery stores and Fujiya restaurants nationwide ■ “OUTDOOR PRODUCTS” items with cute illustrations of Peko-chan are now available! “OUTDOOR PRODUCTS” items featuring Fujiya’s mascot character “Peko-chan” will be released sequentially from Friday, March 28, 2025. In addition to the standard daypack, the lineup includes smart shoulder bags and backpack-type pouches. It has a simple and cute all-over design with Peko-chan printed with various expressions. The main points are the Peko embroidery and the OUTDOOR PRODUCTS logo on the surface. It is lightweight, durable, and water resistant, so it can be used in a variety of situations. Enjoy spring outings with Peko-chan. ◆Daypack
https://prcdn.freetls.fastly.net/release_image/97396/259/97396-259-7976bc6b43960d80025aac43ca844154-1040×1574.jpg Daypack A daypack with a design of Peko-chan with various expressions printed on it. The size is large enough to easily store A4 size paper, and the back is made of mesh to prevent stuffiness, making it highly functional. Great for everyday use, as well as for holidays and travel! “Daypack” 10,780 yen including tax Size: Approximately width 31cm x height 42cm x depth 13cm Material: Polyester ◆Smart Shoulder
https://prcdn.freetls.fastly.net/release_image/97396/259/97396-259-b688b5510531cce14d2c4868aff5b43e-1205×1359.jpg Smart shoulder A smart shoulder that is linked to the daypack design. There are multiple card pockets inside to store cards and small items. Perfect for short outings or as a secondary bag! “Smart Shoulder” 4,950 yen including tax Size: Approximately width 11cm x height 18cm x depth 1cm Material: Polyester ◆Backpack type pouch
https://prcdn.freetls.fastly.net/release_image/97396/259/97396-259-91e0d269ec10426d8b872c12f04e3876-1122×1460.jpg Backpack type pouch This is a backpack-shaped pouch that is a smaller version of a daypack. Comes with a carabiner so you can attach it to your bag and carry it around. Can be used for a wide range of purposes, such as storing stationery, mobile supplies, and cosmetics! “Backpack type pouch” 3,850 yen including tax Size: Approximately width 11cm x height 15cm x depth 6cm Material: Polyester *All items have an all-over pattern design, so the way the picture appears will differ for each item.
◆OUTDOOR PRODUCTS The company was started in Los Angeles on the West Coast of the United States in 1973 by the Altschul brothers’ strong desire to create daily necessities that would be loved by outdoor enthusiasts. Today, in addition to bags, it is a lifestyle brand that sells a wide range of daily necessities such as casual wear, underwear, shoes, watches, and stationery, and is loved in more than 60 countries around the world.
https://prcdn.freetls.fastly.net/release_image/97396/259/97396-259-f0d59e63dee707b386c1a45cade7f748-665×249.jpg *Depending on the store, it may not be available or may be sold out. *The start date of in-store availability may vary depending on the store. *Product contents and design are subject to change. *All images are for illustrative purposes only. Fujiya website
https://www.fujiya-peko.co.jp/ Fujiya Western Confectionery Store Brand Site https://www.fujiya-peko.co.jp/cakebrand/
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