JINS Holdings Co., Ltd. JINS x MAZDA SPIRIT RACING Providing all drivers with visibility that sharpens the joy of driving. “MAZDA SPIRIT RACING Driving Sunglasses”

[JINS Holdings Co., Ltd.] JINS×MAZDA SPIRIT RACING Providing all drivers with visibility that sharpens the joy of driving. “MAZDA SPIRIT RACING Driving Sunglasses” ​
JINS Holdings Co., Ltd. Press release: March 14, 2025 JINS×MAZDA SPIRIT RACING Providing all drivers with visibility that sharpens the joy of driving. “MAZDA SPIRIT RACING Driving Sunglasses” JINS Co., Ltd. (JINS) has announced the MAZDA SPIRIT RACING Driving Sunglasses, which were co-created with Mazda Motor Corporation (Mazda) and offer optimal visibility and comfort while driving. “MAZDA SPIRIT RACING Driving Sunglasses” will be released on the EC site “MAZDA COLLECTION ONLINE SHOP” from 12:00 on Saturday, March 15, 2025. *Not available at JINS stores or JINS online shop.
https://prcdn.freetls.fastly.net/release_image/27384/303/27384-303-ce4bed088f75a852a3cd721de7b0dfa1-2917×1217.jpg One for maximizing the pleasure of driving. Realized by JINS and Mazda’s design philosophy JINS and Mazda co-created sunglasses for driving. Based on the concept of “We want our customers to feel like they want to drive a car with a lively feeling,” the product leverages the knowledge of both companies to create a product that balances sportiness and a mature atmosphere while allowing you to enjoy driving in a dashing manner. Clear visibility is not enough when driving. It suppresses light reflections and reflections, clearly captures road conditions, and can be used for long periods without stress. JINS and Mazda’s design philosophy has given shape to eyewear that fulfills all of these needs. Another feature is that the frame shape expresses Mazda’s “Kodo Design” of light and shadow. JINS, which sells the most eyewear in Japan (according to its own research, annual sales volume, as of the end of August 2024) and has a wide range of eyewear design expertise, and Mazda, which is particular about aesthetic beauty, have created a simple yet sophisticated shape that naturally blends with Japanese facial features, optimal visibility for driving, and a comfortable fit. This time, we collaborated with JINS to create driving sunglasses, the first driving item for Mazda’s sub-brand “MAZDA SPIRIT RACING” that conveys the appeal of motorsports. “MAZDA SPIRIT RACING Driving Sunglasses” are a pair of sunglasses designed to maximize the pleasure of driving. Product overview [Product Name] MAZDA SPIRIT RACING Driving Sunglasses (Mazda Spirit Racing Driving Sunglasses) [Lineup] 1 type 1 type [Price] ¥39,600 (tax included) [Release date] March 15, 2025 (Sat) 12:00 [Sales channel] MAZDA COLLECTION ONLINE SHOP *Not available at JINS stores or JINS online shop. [Sales site]
http://www.mazdacollection.jp/i/BF9615?utm_source=NR&utm_medium=20250314 [Lens type] Polarized lens (visible light transmittance: 33%, 6 curves, no prescription) *Lens cannot be replaced. *Do not drive at dusk, at night, or use on the road. *Do not use in tunnels or dark places. Product features 1.Frame The model was carved out of copper by Mazda’s designers and modelers, and then turned into a product using the skills of skilled craftsmen from Sabae City, Fukui Prefecture, the holy land of glasses. Adopts lightweight titanium material. The hinge is a spring hinge made of beta titanium material that combines strength and flexibility, reducing the feeling of pressure while providing a natural fit. 2. Lens Adopts polarized lenses to suppress diffused reflected light and glare. Reduces road surface reflections and dashboard reflections on the windshield, ensuring optimal visibility for daytime driving. 3.Original package An original package limited to this model that includes an original case stamped with MAZDA SPIRIT RACING / JINS and Cerito (glasses cleaning cloth).
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