Swatch Group Japan Co., Ltd. (Rado Division) The fusion of ergonomics and design, the perfect harmony of Rado

[Swatch Group Japan K.K. (Rado Division)] The fusion of ergonomics and design, Rado’s perfect harmony ​
Swatch Group Japan Co., Ltd. (Rado Division) Press release: March 14, 2025 Rado’s perfect blend of ergonomics and design Rado Anatom The march of progress never stops. Rado’s visionary watch design journey has been marked by constant refinement, adjustment and transformation. The five new Anatom editions represent the achievement of pure ergonomic harmony, creating an innovative coexistence where design and materials come together to perfectly complement the natural contours of the wrist.
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-4d03a103323bde456a36eddc222e5f05-1200×800.jpg This latest model is the successor to the highly successful 2023 Anatom, which combines a high-tech ceramic bezel with a black matte finish and a textured rubber strap. Introduced 40 years after the original model was introduced, this updated model captures the imagination of watch enthusiasts around the world and writes a new page in the history of style. Taking this concept even further, we now feature a new high-tech ceramic bracelet with the same polished finish as the bezel. Light and smooth, comfortable fit This refinement adds even more sensory uplift to an already highly comfortable design. The lightness and smoothness of high-tech ceramic, as well as its ability to quickly adapt to the wearer’s body temperature, provide maximum comfort and make it feel like a natural extension of the body. As the name suggests, the ultimate goal of this watch is to be so comfortable that you forget you’re wearing it. A symbol of free-thinking futurism, the Anatom was a truly innovative watch when it was first introduced in 1983. This model clearly inherits the spirit of the original, sharing the overall shape, minimalist aesthetic, and design details of horizontal lines on the dial and bracelet. And let’s not forget the sapphire crystal molding technology developed by Rado for the original Anatom. Like the relaunch model announced in 2023, this version is larger than the original with a case width of 32.5mm. The edges of the cylindrical sapphire crystal, bezel, and bracelet links are beveled to create a more sculptural shape. In addition, the case width has been adjusted to match the width of the bracelet, which is tapered to 20 mm, increasing flexibility. This kind of attention to detail is a big part of the joy of wearing Anatom. Inside, the original quartz is replaced by the Rado R766 caliber, a self-winding mechanical movement with an anti-magnetic Nivachron(TM) hairspring with a power reserve of up to 72 hours and a date display at 6 o’clock. Contradictory fun It’s incredibly comfortable to wear as it fits perfectly to your body, yet is surrounded by an outstandingly bold and stylish beauty. This contradictory charm is consistent throughout the new edition. It has an organic curvaceous beauty, has no sharp bends, and yet has a somewhat square feel. The maximum lightness of high-tech ceramic components and the incredible durability of the material are perfectly matched. It truly is the epitome of mechanical precision in the digital age. All elements solidify Anatom’s status as a modern symbol of the 21st century. It is an expression of elegance achieved through constant refinement, and perhaps even symbolizes the wearer’s life path and pursuit of self-improvement. Now, let’s take a closer look at the five models.
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-6700e4cd52510354867547d027eb4b48-1125×2000.jpg Ref no.R10201152
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-a02052d8dc9c023187c731531e43a00c-1125×2000.jpg Ref no.R10200152 The first two models feature polished black high-tech ceramic across the bezel and bracelet, a black ceramic crown, and a black lacquered dial with irregularly spaced horizontal lines. The hands, indexes, Rado’s signature moving anchor symbol and the connecting links on the bracelet are available in either steel or yellow gold-tone finishes.
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-ce0f8d6edd2170c4dfb65cd715e8f93d-1200×850.jpg Ref no.R10203102 Next up is its sleek sibling, featuring a polished plasma high-tech ceramic bezel, bracelet and crown, with a gray lacquered dial. All three watches exude a confident, contemporary style. Unmistakable sparkle Diamonds add an extra touch of glamor to the two Jubile variations. Both models feature a polished black high-tech ceramic bezel and bracelet, a black ceramic crown and a black lacquered dial.
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-5d54bac03866e14276b468806895b53e-1200×850.jpg Ref no.R10201712 The first model features the most minimal dial with three diamond hour markers at 12, 3 and 9 o’clock. The rhodium-colored hands complement the all-black timepiece and are reminiscent of the stars in a clear night sky.
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-d0ba437685acdfd0b5d4cb0328b34d89-1200×850.jpg Ref no.R10204712 The second model also features three diamond indexes on the dial, but this time the dial is complemented by black matte-print indexes. The case features polished stainless steel end pieces and an additional 38 diamonds, while the first four connecting links of the bracelet also feature 124 diamonds. These gemstones give this timepiece an attractive and unmistakable sparkle. Clear design evolution All five new products are special models that leverage Rado’s expertise in materials technology and ergonomics. However, there is also a clear evolution in design overall. Thanks to its evolution from model to model, the Anatom’s ability to appeal to a wide range of watch enthusiast tastes cements its status as an icon of modern design. With decades of history under its belt, Anatom definitely has an exciting future ahead of it. The charm of high-tech ceramic – a feel like no other This is the essence of Rado’s high-tech ceramics and why we say “Feel it.” High-tech ceramics are highly durable and are the result of Rado’s know-how and experience as Masters of Materials. Beautiful and lightweight, it boasts excellent scratch resistance. The quality of the material is outstanding, but what’s even more impressive is that the high-tech ceramic is gentle on the skin and has a silky smooth feel. No matter what size or design your watch is, it feels as if it’s always been on your wrist. Watches that use ceramic, especially on the bracelet, have a unique feel that provides an unforgettable experience. History of high-tech ceramics Rado first introduced high-tech ceramics to the world in 1986. Its pleasant feel, durability, scratch resistance, and amazing lightness quickly won the hearts of watch enthusiasts around the world. High-tech ceramics are the product of cutting-edge science and are manufactured under extremely strict conditions, setting them apart from traditional ceramics. The process of molding high-purity zirconium oxide powder into a specific shape and baking it at high temperatures to create a watch case is truly state-of-the-art technology. A new method developed by Rado involves mixing mineral powder with a plastic carrier medium and injecting it into a precision mold at a pressure of approximately 1,000 bar. After cooling, the parts are removed from the mold and undergo a chemical melting process to dissolve the binder, followed by final sintering at 1,450°C. This precise sintering process creates high-tech ceramics with a density and hardness that far exceeds that of regular ceramics. This manufacturing process requires rocket-like precision. The formed part shrinks by approximately 25% during sintering, tightening the particles and eliminating voids. For this reason, it is necessary to accurately calculate the mold during molding. With a Vickers hardness of 1,250, the case undergoes final machining and finishing using diamond tools to transform it into a stunning Rado timepiece. Anatom Anatom
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-452698231ab4286af3bb6d1568c6c403-1200×2000.jpg Ref no.R10201152
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-80b31d473f4df8796c872fdc0993a129-1200×2000.jpg Ref no.R10200152 Movement Rado Caliber R766, automatic, 21 jewels, 3 hands, date display at 6 o’clock, Up to 72 hours power reserve function, equipped with anti-magnetic Nivachron(TM) balance spring, Achieves high accuracy exceeding standard test requirements in 3 to 5 positions Case Polished black high-tech ceramic bezel Beveled cylindrical sapphire crystal (inside anti-reflective coating) Black metallization adhesive, Black PVD sandblasted stainless steel inner case Black high-tech ceramic crown, stainless steel see-through caseback R10201152 Polished stainless steel end piece R10200152 Polished Yellow Gold Color PVD Coated Stainless Steel End Piece Water resistant to 5 ATM (50 m) Dial Black, lacquered polished finish decorated with irregularly spaced horizontal lines Rado, Automatic’s white printed logo R10201152 Rhodium-colored applied indexes in white Super-LumiNova(R), Rhodium colored moving anchor symbol on black background R10200152 Yellow gold color applied indexes in white Super-LumiNova(R), Yellow gold color moving anchor symbol on black background needle R10201152 Rhodium colored hands with white Super-LumiNova(R) R10200152 Yellow gold colored hands with white Super-LumiNova(R) Bracelets Tapered shape down to 20mm, polished black high-tech ceramic R10201152 Polished stainless steel connecting link Brushed stainless steel three-fold buckle, Polished stainless steel pusher R10200152 Polished yellow gold color PVD coated stainless steel Connecting link, brushed stainless steel three-fold buckle, Polished yellow gold color stainless steel pusher Size 2.5mm x 46.3mm x 11.3mm (width x height x depth) Price R10201152 687,500 yen (tax included) R10200152 705,100 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-36841f57a29c7cf2c0e722e0b34f3eb5-1200×2000.jpg Ref no.R10203102 Movement Rado Caliber R766, automatic, 21 jewels, 3 hands, date display at 6 o’clock, Up to 72 hours power reserve function, equipped with anti-magnetic Nivachron(TM) balance spring, Achieves high accuracy exceeding standard test requirements in 3 to 5 positions Case Polished plasma high-tech ceramic bezel Beveled cylindrical sapphire crystal (inner anti-reflective coating) Gray metallization bonded, horizontal brushed stainless steel inner case Polished plasma high-tech ceramic crown, Stainless steel see-through case back Polished rose gold color PVD coated stainless steel end piece Water resistant to 5 ATM (50 m) Dial Grey, lacquered polished rose gold color decorated with irregularly spaced horizontal lines Index, white Super-LumiNova(R) Rose gold color moving anchor symbol, gray background Rado, Automatic’s white printed logo ​Needle White Rose gold colored hands with Super-LumiNova(R) Bracelets Tapered shape down to 20mm, polished plasma high-tech ceramic Polished Rose Gold Color PVD Coated Stainless Steel Connecting Link Brushed stainless steel tri-fold buckle Polished rose gold color PVD coated stainless steel pusher Size 32.5mm x 46.3mm x 11.3mm (width x height x depth) Price 705,100 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-00c3bea74bf7fdc219aae152bdd6e177-1200×2000.jpg Ref no.R10204712
https://prcdn.freetls.fastly.net/release_image/28918/82/28918-82-51527bd8c63d6e663413360f00a0fc80-1200×2000.jpg Ref no.R10201712 Movement Rado Caliber R766, automatic, 21 jewels, 3 hands, date display at 6 o’clock, Up to 72 hours power reserve function, equipped with anti-magnetic Nivachron(TM) balance spring, Achieves high accuracy exceeding standard test requirements in 3 to 5 positions Case Polished black high-tech ceramic bezel Beveled cylindrical sapphire crystal (inside anti-reflective coating) Black metallization adhesive, Black PVD sandblasted stainless steel inner case Black high-tech ceramic crown Stainless steel see-through case back, 5 ATM (water resistant to 50 m) R10204712 Polished stainless steel end piece with 38 diamonds, 95/100, Top Wesselton, VSSI, full cut, 0.144 carat R10201712 Polished stainless steel end piece Dial Black lacquer painting 3 point diamond, 115/120, top Wesselton, VS-SI, full cut, 0.019 carat Rado, Automatic and jubile silver print logo R10204712 Black matte printed hour index Rhodium color moving anchor symbol, black background needle Rhodium colored hands with white Super-LumiNova(R) Bracelets Tapered shape down to 20mm, polished black high-tech ceramic R10204712 Polished stainless steel connecting link, 124 point diamond, 95/100, Top Wesselton, VS-SI, full cut, 0.471 carat R10201712 Polished stainless steel connecting link Brushed stainless steel tri-fold buckle, Polished stainless steel pusher Size 32.5mm x 46.3mm x 11.3mm (width x height x depth) Price R10204712 1430,000 yen (tax included) R10200152 722,700 yen (tax included) Swatch Group Japan Co., Ltd. Rado Business Headquarters https://www.rado.com/ja_jp/ Press inquiries: Rado / Swatch Group Japan Co., Ltd. Email:
(Rado.Japan@jp.swatchgroup.com) Tel: 03-6254-7330 *We cannot respond to questions regarding this project from general customers. Thank you for your understanding. Official website: https://www.rado.com/ja_jp/ Facebook: https://www.facebook.com/rado Instagram:
https://www.instagram.com/rado/ LINE: https://lin.ee/wMXqqOu X: https://twitter.com/rado YouTube: https://www.youtube.com/@rado/videos List of press releases from Swatch Group Japan Co., Ltd. (Rado Division)