[Shibuya Fashion Week Executive Committee] “CULTIVATE” people, things, and things “Shibuya Fashion Week 2025 Spring” is being held as a “culture festival” with 7 contents set in the city of Shibuya! Date: March 13th (Thursday) to March 23rd (Sunday), 2025
Shibuya Fashion Week Executive Committee Press release: March 14, 2025 “CULTIVATE” people, things, and things “Culture Festival” “Shibuya Fashion Week 2025 Spring” is being held with 7 contents set in the city of Shibuya! Date: March 13th (Thursday) – March 23rd (Sunday), 2025 A shopping experience with about 100 popular Shibuya shops participating, a digital stamp rally, various LIVEs and talk shows held in the city, and limited-time art that will decorate the city of Shibuya.Key people from Shibuya will also gather for the kickoff!
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https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-28c2481c02014dce920aa2ed247de707-3900×2600.jpg The Shibuya Fashion Week Executive Committee (executive committee chairperson: Kenji Onishi, Chairman of the Shibuya Dogenzaka Shopping District Promotion Association) will be participating in “Tokyo Creative Salon 2025” and will be holding “Shibuya Fashion Week 2025 Spring”, an event to disseminate fashion, art, and culture from Shibuya, a city where diverse people and things intersect, starting March 13th (Thursday). The concept for spring 2025 is “CULTIVATE,” which has the same etymology as culture. This spring, “Shibuya Fashion Week” is positioned as the first step to evolve with the city as a stage, and we will develop seven contents as a culture festival that takes place in the entire city of Shibuya, which will be the “first” attempt since its opening. At the kick-off event held today, Kenji Onishi, chairman of the Shibuya Fashion Week executive committee, and Shibuya Fashion Week Creative director Hiro Tanaka talked about the upcoming challenges of Shibuya Fashion Week and this year’s concept of “CULTIVATE,” as well as inviting Tetsuya Chihara, representative of Lemon Life, who has created much of Shibuya’s culture, and Kazuhiro Iida from the Seibu Shibuya store to talk about their thoughts on Shibuya from their respective perspectives. During the exhibition period, you can enjoy a special shopping experience at about 100 popular Shibuya shops co-created by large commercial facilities and street stores at “THE SHOPPING”, and enjoy original art drawn for Shibuya Fashion Week by Nigel Graf, who is loved by many brands and shops and whose collaborations are a hot topic. “THE CITY” “DRESSING”, an art exhibition that can be enjoyed in the streets of Bunkamura and Shibuya, which is currently closed (excluding Orchard Hall), “THE EXHIBITION”, where you can enjoy talk shows and live performances by artists, “THE LIVE”, a limited-time event with the theme of 90’s culture by Lemon Life Tetsuya Chihara, “THE POP UP “ARIGATO”. SHIBUYA”and other diverse content will be rolled out throughout the city of Shibuya to enliven “Shibuya Fashion Week 2025 Spring.” Please join us at Shibuya Fashion Week as we take on new challenges. ■Schedule During the event period, various content will be broadcast from various locations in Shibuya.
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-dd362a0723be3e55b05fb86bec9aaf20-496×406.png [Message from the Shibuya Fashion Week Executive Committee Chairman]
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-c1e4d57ca88a1254338cc764805b5e1e-182×236.jpg Kenji Onishi Shibuya Fashion Week Executive Committee Executive Committee Chairperson/Shibuya Dogenzaka Shopping District Promotion Association Chairman Since the first event in March 2014, it has been held every spring and fall, and this year marks the 23rd time. This spring, we will join forces with many players in the city of Shibuya and take on a new challenge. We will welcome you to the entire city of Shibuya. There will be projects with around 100 popular Shibuya shops that will be participating, as well as art exhibitions, digital stamp rallies, and live events that can be enjoyed around the city. Please come visit us, enjoy the city as a whole, and receive a renewed sense of excitement and vitality from Shibuya. ■Content introduction 【THE SHOPPING】 “THE SHOPPING” is set in the city of Shibuya, and
approximately 100 stores including large commercial facilities and street stores will participate. We provide a special SHOPPING experience. During Shibuya Fashion Week, we will offer various benefits on the official Instagram follow screen display. Period: March 13th (Thursday) to March 23rd (Sunday), 2025 Venue: Various locations in Shibuya *Please refer to the website for details https://www.shibuya-fw.com/assets/images/shoppinglist2025ss.pdf
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https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-be784ac0eaaa907d120e0abef5219178-3900×2600.jpg 【THE STAMP RALLY】 If you collect stamps by reading the QR codes set up at various spots in Shibuya with “Machi no Coin Hachipo”, you will receive Nigel Graf’s Shibuya Fashion Week limited collaboration goods on a first-come, first-served basis. Gift Exchange *Venue varies depending on the period Period: March 13th (Thursday) – March 19th (Wednesday) 11:00 – 20:00 Venue: PickUp Rankin Shibuya Chikamichi Period: March 20th (Thursday) – March 23rd (Sunday) 13:00 – 20:00 *Only on the last day until 18:00 Venue: Bunkamura Please refer to the website for details such as QR code installation locations. Details page: Hachipo: https://www.hachi-pay.tokyo/hachipo/
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https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-11f08b3f3b464037a4c74b08549f739d-1000×667.jpg 【THE POP UP “ARIGATO SHIBUYA”】 As the second POP UP SHOP by Lemon Life Tetsuya Chihara, which was very popular last fall, THE POP UP “ARIGATO SHIBUYA” will be held for 3 days only with the theme of 90s culture and many creators will participate. Date and time: March 14, 2025 (Friday) ~ 16th (Sun) 11:00-20:00 *16:00-20:00 on the 14th only Venue: Seibu Shibuya store Movida building 7th floor
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-ca669aa27049a8b0903405b16c2e7a3a-1000×667.jpg Participating creators Cheekey by Yoichiro Ito/ENLIGHTENMENT/FALINE TOKYO/groovisions/HOW’Z/ Kentaro Yasui(7ORDER)/LEMONLIFE
WORK&SHOP/Yasumasa Yonehara Message from Tetsuya Chihara Shibuya and Harajuku were my dream destinations. In the 1990s, I obsessively visited galleries, boutiques, record stores, and cafes. 30 years later, I am now in a position to spread that culture, and Shibuya and Harajuku have become the places I was fascinated by back then. The concept of Cultivate makes me think about this. We came up with this project because we want to continue to be a city that you can fall in love with. Please come and experience the culture that I fell in love with.
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https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-593818322f09157287dbe6b49dd586c7-3900×2785.jpg 【THE CITY DRESSING】 During the exhibition period, art drawn especially for Shibuya Fashion Week by Nigel Graff, who is loved by many brands and shops and whose collaborations are a hot topic, will be displayed throughout the city of Shibuya. Also, for a limited time only, a large piece of art will be featured on the wall of the 21st elevator above-ground building at the Shibuya Station entrance.
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https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-194e21acbd62fe8fda1fb0da6ca09960-1218×1345.jpg 【THE EXHIBITION】 In addition to the art exhibition at Bunkamura, which is closed (excluding Orchard Hall), we will be holding “THE
EXHIBITION” where you can enjoy art at various locations in Shibuya. □SHIBUYA FASHION WEEK 2025 Spring × Bunkamura “A new art experience that illuminates the future of Bunkamura 2025” At Bunkamura, which is currently closed (excluding Orchard Hall), SIDE CORE, LGSA by EIOS, Misa Kono, and Enrico Sam Oyama (outdoor exhibition) will exhibit new installations that explore Shibuya’s “street” from their respective perspectives. As a related event, an artist talk and performance event (free to attend) will be held on March 15th and 16th.
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-1e970157f4eea0bf886f91ec14cda547-112×174.jpg Period: March 13th (Thursday) – 23rd (Sunday) 13:00-20:00 *Until 18:00 on the last day only Talk session 1. March 15th (Sat) 14:00 – 15:00 From Bunkamura. Art questions for the future of the city” (Enrico Sam Oyama x Ken Yorimoto) Talk session 2. March 15th (Sat) 15:30 – 16:30 “How to shake up the rules of the city” (SIDE CORE × Editor Shunji Hohara) Talk & Performance Sunday, March 16th 15:30 – 17:30
“Describing the city with light and the body” (Misai Kono x Aoi Yamada) Performance (Misai Kono x Dancer/Actor Aoi Yamada x Musician Hiroki Chiba) Venue: Bunkamura (Address: 2-24-1 Dogenzaka, Shibuya-ku) Participating artists: SIDE CORE, LGSA by EIOS, Misa Kono, Enrico Sam Oyama (outdoor exhibition) Performance: Aoi Yamada, Hiroki Chiba Details page: https://artsticker.app/ja/events/66860
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-6726fe650f046242c5227c470402b4e9-3900×2600.jpg IDE CORE《rode work shibuya》2025
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-200083743671cd465648c77025dc35cf-3900×2600.jpg Nomi Aya《[Luminescence x Interference x Appreciation] Person》2025
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-8d3dd2a9144deba388f86fef618a6d08-3900×3900.jpg Enrico Isamu Oyama《FFIGURATI #652》2025 Artwork (C)︎Enrico Isamu Oyama / EIOS Photo (C)︎Shu Nakagawavz Tokyo Creative Salon collaboration event, two artists’ works will be exhibited for each period. Period: March 13th (Thursday) – March 19th (Wednesday) 13th (Thursday) 13:00-19:00 14th (Friday)-18th (Tue) 11:00-19:00 19th (Wednesday) Last day 11:00-18:00 Participating artists: 10 J∞QUALITY approved factories Sunline (Aomori), Maruwa Knit (Wakayama), Marucho (Akita), Daiichi Knit Marketing (Niigata), Uchida Dye Factory (Tokyo), Tani Seni (Tokyo), Kaji Nylon (Ishikawa), Sanyo Senko (Hiroshima), Eminent Slacks (Nagasaki), Sanyo Shokai (Sanyo Sewing Aomori) *In no particular order Special Advisor: Hirofumi Kurino/UA Senior Advisor Design Director: Masato Koyama/HEUGN Project coordination: Japan Apparel and Fashion Industry Association Title of work: J∞QUALITY FACTORY BRAND PROJECT Period: March 21st (Friday) – March 23rd (Sunday) 11:00-20:00 Participating artist: PULSE (Rikiya
Toyoshima/Shomu Taki) Title of work: SAND PRODUCT Venue: Tokyu Plaza Shibuya 2F Details page:
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-85f9308bdbd7a80b02bd9e49b4df7bd7-1000×667.jpg □CCBT×SHIBUYA FASHION WEEK 2025 Spring In collaboration with CCBT, we will be re-screening the screening program “CIVIC CANVAS” on the media facade of Shibuya Sakura Stage, a complex in the Shibuya Sakuragaoka area, for a limited time during Shibuya Fashion Week. Period: March 13th (Thursday) – March 23rd (Sunday) 7:30 – 23:30 Venue: Shibuya Sakura Stage Various signage
(StreetVision/RailVision/PillarVision/Corridor Vision) Details page:
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-da4ab177ebebd5e1359f8e35895290b4-1000×667.jpg □5 Years Lookbook by Kazumi Kurigami CFCL will carry out a special installation in collaboration with Tokyo Creative Salon (TCS). Inside Shibuya Station, you can view “5 Years Lookbook by Kazumi Kurigami,” a photo taken by photographer Kazumi Kurigami. Period: March 17th (Monday) to 30th (Sunday) Venue: Shibuya Station premises Details page:
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-cee2ef7bf28cb8ad8af6376e82bc7721-2508×1672.jpg 【THE LIVE】 For three days from March 14th (Friday) to March 16th (Sunday), various events will be held at various locations in Shibuya with themes such as fashion, music, and the environment. □Talk event depicting the future of Shibuya and fashion Researchers and fashion creators from Pharma Foods Co., Ltd., which develops the future textile material [ovoveil], will hold a talk event to think about “Shibuya and the future of fashion.” Date and time: March 15th (Sat) 15:00-16:00 Location: Seibu Shibuya Movida Building 7F ovoveil: http://ovoveil.com
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-f81eb29331fdf905edf2017b86cadf18-1424×908.png □Fashion Installation An installation in which models walk around the city and convey the charm of Shibuya through fashion. We style Shibuya’s street culture in a spring-like manner and deliver the power of fashion that rivals the city of Shibuya. Date and time: March 15th (Sat) 14:00-18:00 Location: MIYASHITA PARK hallway, Chatan Park, around Shibuya Station □SFW Park At Chatan Park in the Jinnan area, where fashion and creativity gather, we are developing a project where you can enjoy music, dance, and fashion culture. A special showcase will be held by THE SPC UNION, a team that aims to fuse Japanese rap, Japanese hip-hop culture, and dance entertainment, to the music of a DJ. Fashion Installation models will also gather to create a space where street fashion and music culture resonate.
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-cad97f81caa698a403b8b2bcf53301b1-748×495.jpg Date and time: March 15th (Sat) 13:00-19:00 DJ/DANCE time 1. 13:30-15:00 / 2. 16:00-17:30 / 3. 18:00-19:30 Venue: Chatan Park □Night Shopping Party A one-day shopping party will be held in the Jinnan area! Drink service is available at participating stores. Date and time: March 15th (Sat) 20:00-21:00 *FREAK’S STORE Shibuya store until 20:00 Venue: BEAMS MEN SHIBUYA/Pilgrim Surf Supply/FREAK’S STORE Shibuya store Sponsored by: Asahi Breweries, Ltd. □SHIBUYA OPEN LIVE at SFW(R) In conjunction with the event “Shibuya Fashion Week 2025 Spring” that transmits fashion/art/culture from Shibuya, a street live performance “SHIBUYA OPEN LIVE at SFW (R)” will be held for three days from March 14th (Friday) to March 16th (Sunday), 2025 at large commercial facilities and plazas around Shibuya Station, bringing together 31 groups of up-and-coming musicians.
https://note.com/streetlive109/n/nfd45722c8179 Date and time: March 14th (Friday) 15:00-21:00 March 15th (Sat) 13:00-18:00 March 16th (Sun) 13:00-18:00 Venue: Shibuya Akshu 1st floor SHIBU Spot* Shibuya Hikarie 4th floor Event Square* Shibuya Sakura Stage SHIBUYA side 2nd floor Sakuragaoka Square In front of Shibuya Station East Exit Underground Plaza UPLIGHT COFFEE Seibu Shibuya Store A building 1st floor main entrance *Canceled due to rain
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-02bbc97876b784267c215d6af1530a7a-1080×1080.png □Blooming Taiwan Blooming Taiwan is a creative platform that aims to connect Taiwan’s fashion industry and designers to the global market. Brands from various fields of clothing come together, and in addition to products that can be purchased immediately, you can also see new collection items. Period: March 20th (Thursday/Holiday) to March 23rd (Sunday) Venue: Shibuya Scramble Square 12F Scene12
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-184948019c88ea38ae6ea33ee40a71c6-287×320.jpg 【THE PARTY】 To celebrate the opening of “Shibuya Fashion Week 2025 Spring”, a night party open to the public will be held for one day only on Friday, March 14th. □SFW Night Party An SFW night party will be held at a venue where you can enjoy a spectacular panoramic view of Shibuya Scramble Crossing. Enjoy DJing and dancing while enjoying new encounters in the heart of Shibuya, which has created a variety of cultures. Date and time: March 14th (Friday) 20:00-23:00 Location: SHIBUYA SCRAMBLE S [S VIEW]
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-fbdf3e83921cf3158d90477d8441e7d4-450×254.png ■Kick-off event “Round Table” held on March 14th A roundtable was held today, March 14th (Friday) as a kick-off event. The speakers who are active in their respective fields in Shibuya spoke passionately about their thoughts on Shibuya and the challenges they have started with the concept of CULTIVATE. *You can see the details of the day in the official materials
https://prcdn.freetls.fastly.net/release_image/42545/44/42545-44-f66d02e2c02e58e1385eb4a0f689cebc-2736×1833.jpg Date and time: March 14, 2025 (Thursday) 13:00-14:00 (Press reception: 12:30-) Venue: Seibu Shibuya store Movida building 7th floor *Limited time POP UP SHOP “ARIGATO SHIBUYA” venue Sponsored by: Shibuya Fashion Week Executive Committee Speaker: Kenji Onishi, Chairman of Shibuya Fashion Week Executive Committee ・Shibuya Fashion Week Creative Director Hiro Tanaka ・Art Director/Representative of Lemon Life Tetsuya Chihara ・Kazuhiro Iida, Sales Promotion Manager, Seibu Shibuya Store
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