Onward Kashiyama Co., Ltd. It turns out that about 80% of women wear jackets at work several times a week! The “difficulty of movement” felt by more than half of the respondents and the desired functionality revealed

[Onward Kashiyama Co., Ltd.] It turns out that about 80% of women wear jackets to work several times a week or more! The “difficulty of movement” felt by more than half and the desired functionality revealed ​
Onward Kashiyama Co., Ltd. Press release: April 9, 2025 It turns out that about 80% of women wear jackets to work several times a week or more! The “difficulty of movement” felt by more than half of the respondents and the desired functionality revealed From Onward Marketing Research The marketing group of Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto) conducted an awareness survey regarding jackets among women across the country. This survey revealed various needs and concerns regarding jackets.
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-2c9a71347378c1aebe61ce8a0a3cf787-2788×1883.jpg TOPICS 1. Approximately 80% of women wear jackets to work several times a week! Some say it is mandatory to wear them while working Q. How often do you wear a jacket at work? According to a survey on how often women wear jackets at work, 38.0% of women answered that they “wear it every day,” and 40.8% of women said that they “wear it several times a week,” indicating that approximately 80% of women wear jackets more than once a week. On the other hand, 16.9% of people answered that they “wear it several times a month,” and 4.3% said that they “almost never wear it,” making it clear that those who don’t often wear jackets are in the minority. This result shows that jackets are essential items for many people in business settings. Q. In what situations do you often wear a jacket while working?
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-2575eb726ca54ebbac90a60768bef454-1664×812.jpg Regarding situations in which jackets are worn at work, the most common answer was “I always wear them while working” at 38.0%. This was followed by “meetings/business negotiations” at 33.8%, and “business trips/outings” at 32.4%, indicating that jackets are often worn in external situations. In these scenes, the jacket is considered important in order to give a neat impression. TOPICS 2. The number one problem with jackets is that it is difficult to move around in, and the second is that it wrinkles easily Q.What are the
inconveniences/dissatisfactions you experience when wearing a jacket at work?
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-8fecd62c69d4d94c41baabf2f9a1f158-1678×858.jpg When asked about concerns about jackets, the most common answer was “difficult to move around” at 54.9%, followed by 38% who said “wrinkles easily” and 33.8% who said “maintenance is troublesome.” In particular, more than half of the respondents felt that they had difficulty moving, indicating that they are looking for comfort in jacket items. TOPICS 3. Functionality required for a jacket is “stretch”, “washable”, and “water repellent” Q.What features do you expect from a functional jacket?
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-58d47cede55161700bc44a1653e048a2-1683×819.jpg When asked about the features they look for in a jacket, “stretch” was the most common response at 69%, indicating a strong tendency to prioritize ease of movement. This was followed by “washable” at 49.3%, “water repellency” at 47.9%, and “cool to the touch” at 28.2%, indicating that ease of care and ability to respond to weather are important. TOPICS 4. It turns out that 3 out of 4 people “purchase bottoms made of the same material” when purchasing a jacket! Q.When purchasing a jacket, do you also purchase bottoms made of the same material?
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-c9b9e91711f8cd0023e378ddfa9c18c7-887×703.jpg 29.6% of people say they “must buy” and 46.5% say “sometimes”, meaning 76% of people purchase bottoms made of the same material as a set with a jacket. For this reason, there is a tendency to emphasize the ease of coordinating jackets by wearing them as a set rather than just a jacket, and to make them suitable for work or formal occasions. □Questionnaire survey overview Survey target: 71 women from all over the country Survey period: March 14th (Friday) to March 15th (Saturday), 2025 Research entity: Onward Kashiyama Marketing Group Investigation system: Questant ■Survey results The results of the above survey revealed that although jackets are an essential item for many women in business settings, they have issues such as “difficulty of movement” and “time-consuming maintenance.” Therefore, it became clear that there was a need for jackets that were both comfortable and functional, such as stretch, washable, and water repellent. We also found that many people purchase the jacket with bottoms made of the same material, rather than just the jacket alone, because they often wear it at work and it’s easy to coordinate with other outfits. Since this is a piece of clothing that you wear every day, we recommend a jacket that makes it difficult to move around and easily wrinkles when worn, while still looking neat. In the special feature below, we introduce “new work clothes” that bring a sense of exhilaration to women with a variety of work styles in an era of diversification. Please also refer to the coordination suggestions that can be worn in a wide range of ways with this jacket, which is both functional and fashionable. Special feature: 6 TREND KEYWORD NEW SPRING STYLE made with jackets and blouson View details ​ Special Feature: My New Work Wear – Be more free and be yourself View details ​ ■Introduction of functional jackets “Loose Weave” double-breasted jacket The free arm design has been calculated to put less weight on the shoulders than a regular jacket, so it is stress-free and comfortable to wear without restricting arm movement, and the lining on the outer sleeves allows for smooth putting on and taking off. In addition, this item has the functionality that many people have asked for in a jacket: “washable,” “UV care,” “cool to the touch,” and “water repellent.”
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https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-8009b8d0169c5d387441cd4394ce4dca-161×193.jpg
https://prcdn.freetls.fastly.net/release_image/32937/157/32937-157-a1460bb71654d8671a61d55f37be76f2-156×188.jpg R size: 0, 2, 4, 6 Price: ¥44,000 (tax included) Product page: https://crosset.onward.co.jp/items/JKCYGM0302 L size: 40, 42, 44, 46, 48 Price: ¥45,100 (tax included) Product page:
https://crosset.onward.co.jp/items/JKCMGM0302 Material: 79% polyester, cotton: 16%, linen: 5% Color options: Brown/Charcoal/Taupe Product Description: ICB’s classic double-breasted jacket. This season, the balance of the upper collar and lapel has been revised and updated to make it easier to match with shirts. The free arm design is calculated to put less weight on your shoulders than a regular jacket, so it is stress-free and comfortable to wear without restricting arm movement. Another great feature is that only the outer sleeves are lined, making it easy to put on and take off. This item can be worn as a set with items from the same series (pants/skirts), or can be worn with any bottoms. ■ [For first-time customers only] Welcome coupon present! Onward Group’s official fashion mail order site “Onward Closet” will give away up to 4,000 yen off welcome coupon to customers who make their first purchase, which can be used on both regular items and sale items! *Orders made using this coupon cannot be returned. (Excluding defective products and incorrect delivery) View
details ​ User guide:
https://crosset.onward.co.jp/guide/introduction