[Bvlgari] Bvlgari expands its jewelry manufacturing operations to become the world’s largest jewelry manufacturing base Bvlgari Japan LLC Press release: April 17, 2025 [Bvlgari] Bvlgari expands its jewelry manufacturing operations to become the world’s largest jewelry manufacturing base A tribute to Made in Italy values: Roman high jeweler Bvlgari has dynamically expanded its unique ecosystem around innovation, savoir-faire and sustainability in Valenza, Italy’s goldsmith city. This advanced project aims to double production capacity by 2029, making it four times larger than in 2017. We will also invest in the expertise cultivated by talented artisans from different generations and establish La Scuola Bvlgari, Bvlgari’s first educational center that will welcome external students.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-55f814f8ef177838eca0184d390332bf-3900×2925.jpg April 16, 2025 (Valenza, Italy) – Bvlgari’s new jewelry manufacturing expansion in Valenza has been completed. This facility, which boasts the world’s largest single-brand jewelry production base, is an extremely exemplary facility that pursues sustainability not only in its structure, but also in its operations. Expanded by approximately 19,000 square meters, now covering a total area of 33,000 square meters, Manifattura Bvlgari will employ more than 500 new artisans by 2029, creating new opportunities for current and future generations of talented artisans and perpetuating the essence and artistry of Made in Italy craftsmanship.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-1d920a9cb9414f045a9e09208490da61-1417×1063.jpg Sustainability is at the heart of this project, with the full use of renewable energy sources making the expansion virtually carbon-neutral in operation. Additionally, on-site will be La Scuola Bvlgari, a new training school specializing in jewelry that will be open to the public other than employees for the first time, and will be operated in conjunction with the existing Bvlgari Academy, which has been specializing in training Bvlgari’s newly hired artisans since 2017. Manifattura Bvlgari is thus a unique ecosystem that combines the Maison’s commitment to innovation, sustainability and savoir-faire, combined with Made in Italy excellence.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-312fd85c1095593d862d80651616d930-1801×2700.jpg Jean-Christophe Babin, CEO of Bvlgari Group, commented: “Manifattura Bvlgari Valenza embodies the brand’s overarching vision of a production hub that combines environmental responsibility, knowledge transfer and employee wellbeing. Through this strategy, we aim to oversee the entire jewelery production process within one facility and foster continuous innovation and improvement among artisans from over 30 different nationalities. BVLGARI is a vibrant production hub where different cultures intersect and a passion for excellence is shared. The synergies created by great people and high-minded initiatives reflect a holistic approach to luxury, where everything and everyone is interconnected through mutual growth and contribution.” Image
URL: https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-598e6d5a1b66139631b0556bfd768b54-945×1417.jpg Bvlgari Group CEO Jean-Christophe Babin @MATTEO CARASSALE “Manifattura Bvlgari” reborn through expansion Eight years after opening in 2017, and just two and a half years since announcing major expansion plans, the new Manifa The number of employees at Tula Bvlgari has increased from 650 in 2017 to 1,100 today. The facility aims to employ more than 1,600 people and double production capacity by 2029. This expansion project involves the construction of two new buildings that will join the complex completed in 2017, with the building specializing in jewelry production and the building housing La Scuola Bvlgari connected to the existing building by an external suspension bridge. 1,000 square meters of the new addition will be dedicated exclusively to La Scuola Bvlgari, underscoring Bvlgari’s unwavering commitment to savoir-faire heritage and superior craftsmanship.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-902d097cc090c35ab25ff2ef8724bede-3900×2600.jpg This expansion is a major project that supports Bvlgari’s strategic vision of vertical integration, ensuring oversight of the entire jewelery production process, from the sourcing of raw materials to the final creation, while pushing the artisan tradition into the future. As a champion of the art of goldsmithing, high jewelery company Bvlgari further strengthens its commitment to this region, which has inherited exceptional craftsmanship since the early 19th century. Sustainable approach to support expansion The new site has been designed with a completely sustainable approach, following energy efficiency guidelines and significantly reducing its environmental footprint while protecting the surrounding environment and its biodiversity. The facility expansion incorporates solutions that cover up to 50% of energy needs, with the remainder being powered by 100% renewable energy. Specifically, technical systems designed to avoid increasing the carbon footprint from the original complex levels are being implemented in the new building, including a geothermal field that provides approximately 800 kWh of thermal energy for heating and cooling through 100 geothermal probes extending to a depth of 200 meters. This renewable energy initiative extends not only underground, but also into the sky, with an ambitious use of solar power
generation, including the installation of more than 4,100 solar panels on the roof of the central building and in the parking area. From optimized air handling units to precisely controlled work environment climate control, from no-plastic policies to water management processes, every aspect of our operations is tailored to maximize efficiency while minimizing environmental impact.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-90b702b1335b0a1dab02e0f1cc25b781-3900×2926.jpg Solar panels on the roof of the central building
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-556098aa691d9784e3eb9a78279bd989-2025×2700.jpg Solar panels on the roof of the central building The new extension, like the existing facility, blends seamlessly into its surroundings. The facility, which was constructed using innovative technology and materials with low environmental impact, has received GOLD
certification under the green building certification system LEED (Leadership in Energy and Environmental Design). This certification, which the production facility opened in 2017 has already achieved, is considered the world’s most rigorous standard for assessing the sustainability of buildings. In addition, “Manifattura Bvlgari is also setting new standards in terms of corporate social responsibility, environmental protection and Chain of Custody (CoC) in the raw material supply chain. Since January 2022, Bvlgari will only use gold that has been CoC-certified by the Responsible Jewelery Council (RJC) in all of its jewelery creations. By achieving this important goal, Bvlgari has achieved the feat of being the first jeweler to fully comply with the industry’s most stringent standards and create its entire range of jewelery exclusively from certified gold. Image
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https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-f5ef99a9aa10de7a2d1acf259e069171-1366×2048.jpg In consultation with the Pau Orba River Park Management Authority, Bulgari is also working to plant native trees on 8,000 square meters of land outside the fence, in line with its commitment to having a positive impact not only on the premises but also on the entire region and biodiversity. The initiative also includes creating areas for Bvlgari employees and local residents to relax and enjoy themselves, and working with local beekeepers to install 10 hives housing approximately 1 million bees. While ensuring high standards in terms of material sourcing, workplace health and safety, and environmental management through rigorous RJC and ISO certification, Manifattura Bvlgari’s comprehensive framework also incorporates employee wellbeing initiatives to ensure health and work-life balance. From health screenings to summer camps for children, from corporate concierge to sustainable mobility programs, our collaborative approach ensures that we reap the environmental and practical benefits of these initiatives.
https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-f2eaf4c09fca7b81a6cfef8e2a3a2091-1366×2048.jpg Tradition and the future In conjunction with this expansion of Manifattura Bvlgari, Bulgari’s first educational center, La Scuola Bvlgari, will open within the facility, welcoming non-employees as students. The center is a completely specialized jewelery institution offering specialized courses in goldsmithing and microscopic stone setting. TADS (Tari Design) is one of the organizations of Centro Orafo Il Tarì in Marcianise, Italy, and is famous as a training institution for goldsmiths. Developed and run in partnership with The School of Fine Arts, the school’s programs are designed to teach you all the skills you need to create exceptional jewelry from the ground up. Here students can learn how to inherit traditional skills and apply them in conjunction with the most innovative methods. Image
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https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-1d47df34ef31597b546dfddae299a2c9-1801×2700.jpg The centerpiece of the project is the educational center, the first school to be built within a jewelery production facility, and is located between the new and existing buildings. It is a symbolic bridge between the past and the future, linking traditional know-how with the next generation of craftsmen. The Bvlgari Academy, on the other hand, is a highly specialized program for artisans who have joined Bvlgari that focuses on acquiring specific craftsmanship skills that embody Bvlgari’s world of excellence. Together with La Scuola Bvlgari, Bvlgari further strengthens its commitment to preserving and passing on the tradition of goldsmithing, which is based on passion and expertise, to future generations.
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https://prcdn.freetls.fastly.net/release_image/5631/1634/5631-1634-16b7894a1352293ce156e5d1cfd1b009-2048×1366.jpg Corinne Le Foll, Managing Director of Bvlgari’s Jewelery Division, commented: “Preserving and developing traditional arts and crafts is essential to preserving Bvlgari’s identity. At Bvlgari, students will receive instruction from master goldsmiths and academic experts as well as established professionals in the jewelery industry. This practical and theoretical training is accredited by the Italian Ministry of Education and is in line with European standards. Together with the Bvlgari Academy, launched in 2017, this new educational initiative is a new educational initiative. It is a tangible and symbolic representation of Italy’s investment in talent and artistry.” Contact: Bulgari Japan 0120-030-142 https://www.bulgari.com/ja-jp/
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