[BLBG Co., Ltd.] Minami Aoyama’s “Little London” “Vulcanize London Aoyama” has been reborn and will open on Friday, November 15th
BLBG Co., Ltd. Press release: November 15, 2024 “Little London” in Minami Aoyama “Vulcanize London Aoyama” has been reborn and will open on Friday, November 15th Enjoy London shopping and cultural events at “Little London”, a London street corner in Minami Aoyama, Tokyo!
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-c042f2ee41e5c1c620310f952a9ed0a2-3704×1638.jpg “London Square” area BLBG (British Luxury Brand Group) Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Toshiyasu Takubo) will open Vulcanize London, a specialty store where you can experience Britishness, on Friday, November 15, 2024. Aoyama (VULCANIZE LONDON Aoyama) has been reopened with a new zone. “Little London”, a street corner of London that spreads out in Minami Aoyama Since opening its first store in 2002, Vulcanize London (hereinafter referred to as Vulcanize) has undergone its fourth renovation and has been reborn as a space that embodies London, where new culture is always born. In this renewal, the first floor has been completely renovated and has been divided into three areas spread over two floors (660 square meters). On the first floor, there will be a new shopping zone “London Arcade” and a hub for cultural dissemination. “London Square” spreads out, and on the second floor, Vulcanize is selected in a spacious space We will open a curated shop with a selection of British brand items. Alongside traditional brand shops that are purveyors to the British royal family, new products are being remixed here in Tokyo Communicating values and culture. The space is a condensed version of the city of London, where old and new come and go.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-1c2615c3e95bc3d1908a7b869461f2ca-3575×1800.jpg “London Arcade” area “London Square”, a place where culture and people come and go and new experiences are born There are over 400 squares in London. Surrounded by townhouses and churches, it is the center of civic life. In the center of the newly renovated store on the first floor, “London Square” will be created as a hub station for British information and information related to food, music, and fashion. Here, we will constantly hold a variety of cultural events that can be experienced with all five senses, such as the “Vulcanize Academy”, a place of learning taught by instructors who are well-versed in British culture, and pop-up events curated by partner brands. Partner brand × Vulcanize pop-up
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-82d2955d80c77e4d70dcf505ec5fae6e-3900×2600.jpg Aston Martin [Aston Martin] Event period: November 15, 2024 (Friday) to November 20, 2024 (Wednesday) For 6 days only, we will hold a special exhibition and test drive of the new SUV model “DBX707” from the luxury sports car “Aston Martin”, which is famous as James Bond’s favorite car.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-e60d5e441ac34cc26d7675643a27af7b-1500×1125.jpg Dunhill [Dunhill Gift Collection Pop-up] Event period: November 15th (Friday) to December 25th (Wednesday), 2024 A pop-up was held for Dunhill, one of Britain’s leading luxury men’s houses. We offer a playful collection of gifts to create memorable moments, including leather golf ball cases and items engraved with the address of our London flagship store, Bordon House.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-546c45ef3a754750a0ee75bda3ef484b-1800×1500.jpg Lavenham [Lavenham Pop-up] Event period: November 15th (Friday) to December 25th (Wednesday) Lavenham, founded in 1969, is a quilting expert that continues to create high-quality products using the techniques of skilled craftsmen. We are running a pop-up shop with a lineup of items made in Suffolk, England. What is Vulcanize Academy Vulcanize Academy is a place where you can experience and learn about traditional British culture. Experience in the UK We host a variety of lectures every month, inviting top instructors who are familiar with the UK, including instructors who make the most of their knowledge and book authors. I’m doing it. In the future, we are also planning to plan special courses unique to Vulcanize by partner brands. ・Table manners course by “Wedgwood” (planned) ・Wine qualification course by “Berry Brothers & Rudd” (planned) ・Organic hand massage bar by “Evolve” (scheduled to be held in December)
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https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-c2884578dded8dab60c4705bfcd6fbb3-2217×2217.jpg Vulcanize Academy Vulcanize Academy (December class) In December, there will be “British Home Baking” to learn about traditional Christmas, Champagne that James Bond loves, a tasting class by “Bollinger”, and a festive flower arrangement by an instructor who used to be a former royal florist “Jane Packer”. We will be holding a class where you can experience the holiday season. Schedule: https://vulcanize.jp/media/the-playhouse/
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-72796bf979636f5cda4d09ec0d43a064-2560×1707.jpg The British Market The British Market Inspired by the Sunday markets that are held all over the UK, food, antique, and miscellaneous goods brands will be gathered for one day only under the theme of
“Delicious Britain.” At the Christmas market in December, there will be stalls selling organic farm-direct vegetables, fish and chips, and jams that have just arrived in Japan. Date and time: December 8, 2024 (Sunday) 11:00 – 17:00
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-12212efefc68486abc7b35a377325433-2404×1350.jpg “Bowers & Wilkins” Headphone Bar British brand shops gather in Minami Aoyama. “London Arcade” Traditional British shopping with a unified facade lined with stores that take advantage of each brand’s individuality We have recreated the arcade in Aoyama. The London Arcade, designed to surround the first floor and pay homage to Britain’s oldest arcade, Burlington Arcade, will welcome five of Britain’s leading brands. Bowers & Wilkins, a British-born global high-end audio brand based here in Japan, has opened Bowers & Wilkins AOYAMA. In the 1st floor space, you can experience Hi-Fi audio systems and wireless products, and there is also a “headphone bar” where you can leisurely choose your headphones. In the private listening room on the second floor, you can experience the highest quality sound used as monitor speakers at Abbey Road Studios. In addition, Berry Bros. & Rudd, Britain’s oldest wine merchant with a history of over 325 years and headquartered in the center of the St. CONCEPT SPACE”. A place where you can enjoy tasting events by specialists and interacting with producers from all over the world, which has traditionally been held by reservation only, will be born in Minami Aoyama. In addition, the interior of the store, which features shops such as Globe-Trotter, Ducks, Molton Brown, Dunhill, and Wedgwood, will transport you to an elegant time in a London arcade shop. British brand sacred place “The Vulcanize” The second floor has a lineup of approximately 40 brands curated by Vulcanize London. We offer a wide variety of products, from well-established craftsmanship brands that have been highly supported since Vulcanize was founded, to up-and-coming brands. We have men’s wardrobes such as Hackett London and Turnbull & Asser, as well as essential brands for British ladies such as Strathberry, Smythson, and Johnstons. List of partner brands
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-1e82ea1cb6c94c692a82b94b559716e3-1909×2700.jpg DAKS [Dax] British fashion brand “DAKS”, which celebrates its 130th anniversary this year, will open a directly managed store “DAKS Aoyama”. The Aoyama store is the only store that carries the full lineup of the 130th anniversary collection, created by creative director Luc Godardin. You can also see a variety of anniversary collection gift items using original illustrations drawn by UK-based illustrator Mr. Slowboy.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-ea1e06aa54bf39276ba12e3b0b856acc-1800×2700.jpg GLOBE-TROTTER [Globe-Trotter] Globe-Trotter is releasing a limited edition suitcase to commemorate the opening of its 7th Aoyama store in Japan in Minami-Aoyama, Tokyo. Charcoal Vulcan fiber, burgundy leather parts and silver hardware are combined, and the interior features a special lining with a multi-print print of the brand’s mascot “Elephant John” and the North Star motif. I am.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-f5fad6b0afb45d771969b5f8b1689d13-3275×2362.jpg BERRY BROS. & RUDD [Berry Brothers & Rudd] Britain’s oldest wine merchant, which has been in business for over 320 years since the 17th century. A world-first concept created by Berry Brothers & Rudd, which has carefully selected the best wines from around the world and also manages customers’ wine collections, based on relationships with wine producers that have been built over hundreds of years. The space also plans events such as special lectures by wine specialists and tasting sessions.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-87a33a6ac2258c312851ba6bd86c4857-1920×1080.jpg MOLTON BROWN [Molton Brown] Molton Brown is a fragrance brand that symbolizes British style and was born on South Molton Street in London in 1971. We have opened Molton Brown Aoyama, our third directly managed store in Tokyo, as a base to communicate the appeal of our brand. We plan to hold events and workshops where you can experience the brand’s worldview.
https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-317470ed9ac3bc60abc3dfe6bdfdedf4-2489×1527.jpg BOWERS & WILKINS [Bowers and Wilkins] Founded in the UK in 1966, Bowers & Wilkins has been at the forefront of high performance audio technology for over 50 years. Our home speakers, headphones, custom installation products, and car audio products set new standards in innovation and sound quality, earning us countless awards and accolades from the world’s top recording studios and musicians. Image
URL: https://prcdn.freetls.fastly.net/release_image/18426/57/18426-57-8ea1b54a4fa683a086607c22693653f8-2000×1125.jpg WEDGWOOD [Wedgwood] Established 265 years ago, Britain’s leading tableware company Wedgwood has opened a pop-in shop with the latest collection. You can enjoy the revamped Christmas collection and new products in our signature pattern “Florentine”. Academy courses will also be held. [Store information] Vulcanize London Aoyama 5-8-5 Minami Aoyama, Minato-ku, Tokyo 107-0062 Tel. 03-5464-5255 Business hours: 11:00 – 19:00 Irregular holidays https://vulcanize.jp/

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