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» Survey of 500 men and women under 50 34.2% are “conscious of clothing trends” Where do they check out trends?

Survey of 500 men and women under 50 34.2% are “conscious of clothing trends” Where do they check out trends?

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NEXER Co., Ltd. press release (2024.11.15) NEXER Co., Ltd. [Survey of 500 men and women under 50] 34.2% are “conscious of clothing trends” Where do they check out trends? NEXER Co., Ltd./Survey on clothing trends NEXER Co., Ltd. jointly conducted a survey on “clothing trends” with “Richard,” a site specializing in used branded clothing and home delivery purchases, and we would like to introduce the results.
https://prcdn.freetls.fastly.net/release_image/44800/1410/44800-1410-a4c946fa59b6b4dcd9ec279d61d1500e-750×450.png ■How much do you pay attention to “trends” when purchasing clothes? How much do you pay attention to “trends” when choosing clothes? It’s fun to follow trends, but I think there are many people who want to focus on the style and personality that suits them. Therefore, this time, in collaboration with “Richard”, a site specializing in used branded clothing and home delivery purchases, we conducted a survey on “clothing trends” among 500 men and women in their 50s and under across the country. *When quoting the contents of this press release, please comply with the following. ・Statement that the source of the quotation is “Survey by NEXER Co., Ltd. and Richard” ・Richard ( https://www.reshal.jp/ ) link installation “Survey on fashion trends” survey overview Survey period: November 8th to November 13th, 2024 Research agency: NEXER Co., Ltd. (in-house research) Target of collection: Men and women in their 50s and under nationwide Valid answers: 500 samples Survey method: Internet survey Question 1: How much do you pay attention to trends when purchasing clothes? Question 2: Please tell me the reason. Question 3: How do you check the fashion trends in clothes? Please select only one medium that you refer to the most. Question 4: Please tell us why you refer to that medium the most. Question 5: Do you ever want to try a trend even if it doesn’t suit your tastes? Question 6: Please tell me the reason. *As a general rule, figures are rounded off to the second decimal place, so the total may not add up to 100%. ■34.2% are “conscious of trends” First, we asked them how much they pay attention to trends when purchasing clothes.
https://prcdn.freetls.fastly.net/release_image/44800/1410/44800-1410-037192a4ee26e1754e8e59ba5f241325-750×750.png A total of 34.2% of people answered that they are “conscious of trends.” I asked each of them for their reasons, and I will introduce some of them. Reason for answering “Always be aware” Because I want to be on trend. (Teen/female) Because I like new things. (Female in her 30s) Reasons for answering “somewhat conscious” It’s more fashionable to follow trends. (Teen/male) I don’t like things that are too late. (Female in her 20s) I don’t want to float around town. (Female in her 20s) It’s not because I want something trendy, but because I don’t want to wear something that isn’t trendy at all. (Female in her 20s) I have a stance of wearing what I like, but if I wear something that is too out of fashion, I feel a little concerned about how others will look at me. (Female in her 30s) Reasons for answering “I don’t pay much attention to it” Because I’m a person who wears what I want to wear. (Teen/male) This is because I want to choose clothes that I like and want to wear. I don’t want to be influenced by trends. (Female in her 20s) If you follow the trends, it will become difficult to wear as time passes. (Female in her 20s) I’m used to wearing simple clothes, so I’m not really interested in what’s trendy. (Male in his 30s) Because you care about whether it looks good on you or fits your body shape. (Female in her 30s) Fashions end quickly, so prioritize what you want to wear and what you like. (Female in her 30s) Reason for answering “I don’t notice it at all” Because you lose your individuality. (Teen/male) Because I want to wear the clothes I want to wear. (Female in her 20s) Focus on your own style rather than what’s trendy. (Male in his 30s) Because my body and face don’t match the trends. (Female in her 30s) ■32.7% check out fashion trends on Instagram Next, we asked them to choose the one medium they refer to the most to see how they keep up with clothing trends.
https://prcdn.freetls.fastly.net/release_image/44800/1410/44800-1410-a89fa5eb9647c515ac3554354077c7cd-750×930.png The most popular option was “Instagram” with 32.7% of respondents. We asked them why they refer to that medium the most, and I would like to introduce some of them. Reason for answering “Instagram” Because it’s easy to check. (Teen/female) The photos are easy to see. (Female in her 20s) It’s easy to read and helpful. (Female in her 20s) There are a lot of people posting stylish outfits, so it’s helpful. (Female in her 20s) It’s convenient because it’s easy to search by keyword, and it provides recommendations based on your preferences. (Female in her 20s) Because you can see it at a glance in the photo. You can get a lot of information just by swiping sideways. (Female in her 30s) Reason for answering “fashion magazine” Because it’s detailed. (Female in her 20s) Because you can see all kinds of fashion. (Female in her 30s) It’s because I have a collection of clothes that I like. (Female in her 30s) Magazines teach you how to coordinate your outfits, and the brand names and prices are clear. (Female in her 30s) Reason for answering “Net News” Because you can see it easily. (Female in her 30s) I don’t actively collect anything, I just look at what catches my eye. (Female in her 30s) I’m not that interested in clothing trends, so if there’s an article that interests me, I just read it. (Female in her 40s)
■Approximately 30% of the time, even if a trend doesn’t match your tastes, there are still things you’d like to try Lastly, I asked them if there were any trends they would like to try, even if they don’t suit their tastes.
https://prcdn.freetls.fastly.net/release_image/44800/1410/44800-1410-95e902ebf45397c6da32241dce5c3939-750×750.png Approximately 30% (29.8%) answered that there are times when they would like to try a trend, even if it doesn’t suit their taste. I asked them why, so I’ll tell you some of them. Why I want to try out trends even if they don’t suit my tastes Because I want to be on trend. (Teen/female) I tried it out and was happy to hear that it was well received by those around me. (Female in her 20s) Because there are new possibilities. (Male in his 30s) Because it leads to new discoveries about yourself. (Female in her 30s) You may feel this way when you want to change your mood or when you are feeling stressed about something. (Female in her 30s) I want to keep trends in check. (Male in his 40s) Many people said things like, “I want to follow the latest trends” and “Sometimes it surprisingly suits me.” Many people also think that by taking on challenges without being bound by preferences or fixed ideas, it will be an opportunity to discover a new side of yourself. ■Summary This time, we conducted a survey on “clothing trends” and introduced the results. 34.2% of
respondents answered that they are “conscious of trends” when buying clothes, and “Instagram” was the most popular place to check out trends. Approximately 30% of people answered that they sometimes want to try out trends even if they don’t suit their tastes. Nowadays, social media such as Instagram is considered an important source of fashion information, and it is expected that many people will continue to enjoy their own style while incorporating trends. By taking advantage of trends, your daily fashion will become richer. ・Statement that the source of the quotation is “Survey by NEXER Co., Ltd. and Richard” ・Richard (
https://www.reshal.jp/ ) link installation [About Richard] Operating company: Self-A Co., Ltd. Representative Director: Koichi Oshima Head office: 6-20-1 Shinbashi, Minato-ku, Tokyo 105-0004  Phone number: 050-5212-4762 Business content: Home delivery purchase of branded clothing URL: https://www.reshal.jp/ [About NEXER Co., Ltd.] Head Office: 11F Rise Arena Building, 4-5-2 Higashiikebukuro, Toshima-ku, Tokyo 171-0013 Representative Director: Yuya Miyata Tel: 03-6890-4757 URL: https://www.nexer.co.jp Business content: Internet research, SEO, web branding, review content, real shop support, website production

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